| Eva | |
| Frequency: | Weekly |
| Category: | Women's magazine |
| Publisher: | Edizioni Vitagliano |
| Founder: | Ottavia Vitagliano |
| Founded: | 1933 |
| Finaldate: | 1968 |
| Based: | Milan |
| Language: | Italian |
Eva was a weekly women's magazine which was published between 1933 and 1968 in Milan, Italy, with a two-year interruption. Its subtitle was settimanale per la donna italiana.[1] [2] Eva was one of the leading illustrated magazines (Italian: Rotocalchi) of the period.[3]
Eva was launched by Ottavia Vitagliano in 1933, and its first issue appeared in April that year.[4] Its publisher was Edizioni Vitagliano based in Milan.[2] In 1964 Rusconi acquired the magazine and owned it until 1968 when it was folded.[1] [4] The magazine temporarily ceased publication between 1943 and 1945.[1] It had 11 black and white pages at the start.[1] Its page number was expanded to 32 in the period between 1952 and 1953.[5] The magazine was published in oversize tabloid format using a velvet-like rotogravure printing.[2]
Eva was a mainstream women's magazine and covered articles on fashion, beauty hints, material on home and family.[5] During its early phase Eva covered news about royal families and the Mussolini family.[1] Its fashion content was very comprehensive. In addition, it frequently featured news about the leading American movie stars.[6] The magazine had an advice column, Solo per te – lettere a Sonia, targeting women.[1] Ottavia Vitagliano edited this column under her pseudonym Sonia.[4] It also featured romantic fiction and featured the week's horoscope.[5] Like many other leading Italian magazines of the 1930s Eva employed the photographs taken by the German photographer Paul Wolff through the Schostal agency.[7]