ESOMAR explained

ESOMAR
Founder:	Data analytics professionals and researchers in 1947
Headquarters:	Amsterdam, Netherlands
Coordinates:	52.309°N 4.948°W
Owners:	-->

ESOMAR is a global professional association for market research and insights that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.

History

ESOMAR was founded in 1947. In 1948 the first version of code of practice for members was published. In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007. From the revision in 2016 the title and content was changed to include data analytics.

Activities

ESOMAR produces information about market, opinion, and social research as well as data analytics.^[1] An annual multi-day congress is held in-person,^{[2] [3]} except in 2020 and 2021 when it was held as a virtual "Insights Festival".^{[4] [5]}

Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business.^[6] Until 2019, ESOMAR produced the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.

As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need.^[7]

As a professional association, ESOMAR has several awards for market research and insights professionals. Since 2021, ESOMAR publishes Insight250, a yearly award recognising 250 leaders in the industry worldwide.^[8] In addition, every year ESOMAR presents several awards,^[9] including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award,^[10] and the ESOMAR Partner Awards.

Further reading

• Web site: ESOMAR. ICC. December 2007. ICC/ESOMAR International Code on Market and Social Research . ESOMAR & ICC. 13 December 2019. https://web.archive.org/web/20180903185324/https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_ICC-ESOMAR_Code_English.pdf . 3 September 2018. live. 4.
• Web site: Danilovich. John. Raben. Finn. 2016. ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics . ESOMAR & ICC. 13 December 2019. live . https://web.archive.org/web/20190327101315/https://www.esomar.org/uploads/pdf/professional-standards/ICCESOMAR_Code_English_.pdf. 27 March 2019 .
• Book: Corbin . Ruth M. . Bleibaum . Rebecca N. . Jirgal . Tom . Mallen . David . Van Dongen . Christine A. . 26 November 2018 . 978-0128054710 . 1078666387 . Academic Press . Practical Guide to Comparative Advertising: Dare to Compare . 1.
• Web site: ESOMAR . Raben . Finn . 2019 . 13 December 2019 . About us . esomar.org . live . https://web.archive.org/web/20191213102323/https://www.esomar.org/what-we-do/about-us . 13 December 2019.
• Web site: ICC . 2019a . ICC . ICC/ESOMAR International Code on Market and Social Research . 13 December 2019 . live . https://web.archive.org/web/20191213182308/https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/ . 13 December 2019.
• Web site: ICC . 2019b . ICC . ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics . 13 December 2019 . live . https://web.archive.org/web/20191213183558/https://iccwbo.org/publication/iccesomar-international-code-market-opinion-social-research-data-analytics/ . 13 December 2019.
• Nilsson . Johan . 2018 . Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics . 10.3384/diss.diva-144816 . PhD . Linköping University . free . 978-91-7685-360-3.
• Book: Polonsky . Michael J. . Waller . David S. . 31 Aug 2004 . 978-0761922490 . 982525073 . SAGE Publications, Inc . 1 . Designing and Managing a Research Project: A Business Student's Guide . registration .
• Web site: Wiley . 2019 . Research World . Wiley . https://web.archive.org/web/20191213221654/https://onlinelibrary.wiley.com/page/journal/23304448/homepage/productinformation.html . 13 December 2019 . live . 13 December 2019.

See also

• Insights Association
• American Association for Public Opinion Research (AAPOR)
• World Association for Public Opinion Research (WAPOR)
• European Survey Research Association (ESRA)
• Market Research Society (MRS)

Notes and References

1. Web site: The ICC/ESOMAR International Code . September 9, 2023.
2. Web site: ESOMAR Congress . September 11, 2023.
3. Web site: ESOMAR Congress 2022 . September 11, 2023.
4. Web site: ESOMAR Insights Festival 2021 . . September 11, 2023.
5. Web site: ESOMAR Insights Festival 2020 . September 11, 2023.
6. Web site: Research World . September 10, 2023.
7. Web site: ESOMAR Foundation . September 12, 2023.
8. Web site: 2024-09-30 . 2024 Insight250 Official Announcement of Winners . ESOMAR.
9. Web site: Awards . esomar.org.
10. Web site: Research Effectiveness Awards . esomar.org.