| Eugene S. Acevedo | |
| Birth Name: | Eugene Sering Acevedo |
| Birth Date: | March 24 |
| Birth Place: | Cebu City, Philippines |
| Alma Mater: | Harvard Business School (Advanced Management Program) Asian Institute of Management (Masters in Business Management) University of San Carlos (BS Physics, Magna Cum Laude) |
Eugene Sering Acevedo is a Filipino business executive. He is the President and chief executive officer of Rizal Commercial Banking Corporation (RCBC),[1] [2] [3]
Previous to this, he held senior leadership positions in three banks. He was president and CEO of Philippine National Bank, Chairman of CitySavings,[4] and managing director with Citibank
He was born in Cebu City,[5] was raised in Surigao del Sur, and studied at the De La Salle John Bosco College[6] in Bislig, where he graduated high school valedictorian.
Before becoming a banker, Acevedo was a Physics Lecturer at the University of the Philippines - National Institute of Physics.[7]
Acevedo took his master's degree in Business Management at Asian Institute of Management where he was the Javier Nepomuceno Scholar, and had the highest GPA in his class. He also completed the Advanced Management Program at the Harvard Business School.
He graduated BS Physics, magna cum laude, from the University of San Carlos[8] where he was a DOST scholar, National Science and Technology Awardee for Academic Excellence, Student Council Chairman and, later, recipient of the Outstanding Alumnus Award.
Acevedo is keenly interested in banking innovation and transformation. He is also armed with a wide and deep understanding of digital technology[9] and strategy, with certifications from leading global educational institutions. He completed the Blockchain and Artificial Intelligence Programs of MIT, the Oxford Fintech Programme, and the Berkeley Digital Transformation Course. He is a Digital Marketing Professional certified by The Wharton School, has User Experience accreditation from the British Computer Society Chartered Institute of IT and is a qualified Blockchain and Crypto-currency Expert with the Blockchain Council. He has also completed the Executive Data Science Certification of the Johns Hopkins University.
He is a Fellow of the Institute of Corporate Directors, Trustee of De La Salle John Bosco College, Chairman of the FINEX Financial Inclusion Committee, and starting 2019, an Executive-in-Residence at the Asian Institute of Management.[10]
In January 2024, Acevedo, dubbed as 'The Consummate Banker' was chosen among 'People of the Year 2024' by renowned People Asia (December 2023-January 2024 issue), the only Philippine banker in the list. Asiamoney recognized Rizal Commercial Banking Corporation with the Philippines' Best Bank for Digital award for the fourth consecutive year. Other awards include the Grand Champion for Digital Payments and Financial Inclusion by the Bankers Institute of the Philippines, the Eye on Innovation Award by Gartner, YouTube Challenger Award for its viral and out-of-the-box digital ad campaigns generating combined views of over 17 million, Asia Pacific Enterprise's Inspirational Brand Award, and 3-peat recognition as Best Retail Bank by Global Banking & Finance Review. Acevedo launched RCBC Boz mobile application, the ATM Go as part of RCBC's Barangayan Banking, digital banking platform and RCBC Pulz, among others.[11] [12]
Acevedo also serves as Chairman of Rizal Microbank and RCBC Forex Brokers Corporation, Vice Chairman of RCBC Leasing and Finance Corporation, Director of RCBC Rental Corporation, RCBC Capital Corporation, RCBC International Finance Limited and RCBC Investment Limited.