Ibis Budget Explained

Ibis Budget
Former Name:Etap Hôtel
Area Served:Worldwide
Hq Location City:Évry
Hq Location Country:France
Type:Subsidiary
Industry:Hospitality
Products:Hotels
Parent:Accor
Foundation:2011
Locations:639 (2020)[1]

Ibis Budget (stylised ibis budget) is a French budget hotel brand owned by Accor.[2] Created in 1992 in France under the name Etap Hôtel, the brand was renamed Ibis Budget in 2011. As of 2018, Ibis Budget managed 614 hotels in 20 countries.[1]

History

1992: Etap Hôtel

After the successful launch of the budget hotel chain Formule 1 in 1985, the group Accor launched a new economy brand, Etap Hôtel, in 1992.[3] By 2004, 229 Etap Hôtel locations opened in France, and 81 elsewhere in Europe.[4] To fine-tune its economy segment, the Accor group privileged the development of Etap Hôtel over its other budget brand Formule 1.[5]

In 2008, the chain had been awarded Best Interior Design by the European Hotel Design Awards.[6]

2011: Ibis Budget

In September 2011, Accor rebranded Etap Hôtel into Ibis Budget and All Seasons into ibis Styles, turning ibis into the group's economy megabrand.[7] The "Sweet Bed" was rolled out throughout the ibis brands, the first bed entirely designed by a hotel group.[8] The mattresses, pillows and digital access were upgraded.[9] The lobby was turned into a living space.[10] Following this restructure, the ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels.[11] The first Ibis Budget opened in Tangier, Morocco, in November 2011.[12]

In 2013, Ibis Budget became Spain's first super-economy hotel chain with 15 hotels in the country.[13] The following year, still in Spain, Ibis Budget tested the installation of solar thermal collectors capable of yielding power on rainy days and during the night.[14]

In April 2017, Ibis Budget introduced the new Nest rooms which include a pull-down bed.[15] In January 2019, ibis Budget launched a discount offer for rainy days.[16] In October 2019, Ibis Budget launched in Singapore.[17]

The last remaining hotel with the old Etap name is located in Belfast, Accor sold the hotel to Andras House in March 2024.[18] [19] [20]

Description

Ibis budget is part of the ibis family, which also includes the brands ibis and ibis Styles.[7] It is an economy hotel brand specialized in essential comfort at a budget price and owned by Accor.[21] Ibis budget manages 614 hotels in 20 countries (2018).[1]

Development

Development since 2011
Year Hotels Rooms
202165665 648
202063964 074
201963663 783
2018 614 61 226
2017 588 58 096
2016 570 55 516
2015 551 52 699
2014 537 51 022
2013 506 46 547
2012 492 44 954
2011 437 37 297

See also

Notes and References

  1. Web site: Key indicators. Accor.com. 25 November 2019. 19 November 2020. https://web.archive.org/web/20201119160106/https://group.accor.com/en/investors/financial-data/key-indicators. dead.
  2. Web site: Ibis budget by Accor. Hospitalitynet.org. 26 November 2019.
  3. Web site: Dossier franchise: Etap Hotel. Lhotellerie-restauration.fr. 1 October 1998. fr. 26 November 2019.
  4. Web site: Documents comptables annuels. Journal-officiel.gouv.fr. 31 December 2004. fr. 26 November 2019. 10 August 2019. https://web.archive.org/web/20190810072726/http://www.journal-officiel.gouv.fr/html/2005/0413/2005041385652.htm. dead.
  5. Web site: Accor : leader de l'hôtellerie européenne. Tourmag.com. 6 February 2006. fr. 26 November 2019.
  6. Web site: Introducing Ibis Budget: Brand new content to Amadeus Hotels. Amadeus.com. May 2013. 26 November 2019.
  7. Web site: Ibis accelerates 'megabrand' revamp. Businesstraveller.com. 22 June 2012. Scott Carey. 25 November 2019.
  8. Web site: Accor unveils "Sweet Bed by Ibis". Businesstraveller.com. 18 September 2012. 25 November 2019.
  9. Web site: Accor Lets Ibis Offer Prada Hint in Budget Hotel Battle. Bloomberg.com. 1 November 2011. Armorel Kenna. 25 November 2019.
  10. Web site: Accor unveils new public spaces of ibis and ibis budget brands. Breakingtravelnews.com. 24 June 2012. 25 November 2019.
  11. Web site: Ibis Becomes Leading Hotel Brand in Europe. Hospitalitynet.org. 14 February 2013. 25 November 2019.
  12. Web site: The World's First ibis Budget Opens: Hotel Ibis Budget Tangiers. Hospitality-on.com. 16 November 2011. 25 November 2019.
  13. Web site: Ibis Budget, primera cadena de hoteles low cost en España. Hosteltur.com. 4 September 2013. es. 25 November 2019.
  14. Web site: Accor implantará soluciones avanzadas de energía solar térmica a través de un piloto del ITH. Ithelero.com. 5 August 2015. es. 25 November 2019.
  15. Web site: Ibis Budget unveils "Nest Room". Businesstraveller.com. 20 April 2017. Mark Caswell. 26 November 2019.
  16. Web site: Ibis Budget réduit ses prix s'il pleut chez vous. Lareclame.fr. 18 January 2019. fr. 26 November 2019.
  17. Web site: The Wrap: Accor debuts ibis budget brand in Singapore. 2019-10-09. WIT. en-US. 2020-01-27.
  18. Web site: Etap Belfast. all.accor.com. 15 November 2022.
  19. Web site: 2024-01-09 . Buyer found for Belfast’s £7m ETAP Hotel, with deals close for Bloomfield and The Quays shopping centres . 2024-02-03 . The Irish News . en.
  20. Web site: 2024-03-05 . Andras House Acquires Belfast’s ETAP Hotel . 2024-03-07 . Hospitality Ireland . en.
  21. Web site: Ibis budget by Accor. Hospitalitynet.org. 25 November 2019.

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