Estonian Advertising Film Explained

Estonian Advertising Film (Estonian: link=no|Eesti Reklaamfilm, abbreviation ERF) was an advertising agency active from 1967 to 1998 which promoted products in the Soviet Union. It created over 6,000 commercials,[1] many of which were for non-existent products such as a 'Hot Air Shower' or 'Double Layered Toilet Seat'[2] to act as propaganda. The agency was founded by Peedu Ojamaa who produced propaganda films, after Leonid Brezhnev mandated that all Soviet companies should spend 1% of their revenue on advertising.[3] Cinematographer Harry Egipt worked on many of the commercials.

Notes and References

  1. Web site: Mighty . Team . 2022-08-29 . The Soviet Union produced commercials for products that never existed . 2023-05-31 . We Are The Mighty . en.
  2. Web site: 2015-03-16 . Ads in the USSR . https://web.archive.org/web/20210331011353/https://www.smithjournal.com.au/blogs/history/ads-in-the-ussr . 2021-03-31 . 2023-05-31 . Smith Journal.
  3. Web site: RBTH . Rakesh Krishnan Simha, special to . 2017-05-18 . Soviet spiel: Why the USSR produced ads for non-existing products . 2023-05-31 . Russia Beyond . en-US.