Erick Ginard Explained

Erick Ginard
Known For:Posters
Alma Mater:Higher Institute of Industrial Design (ISDi)
Birth Place:Havana, Cuba

Erick Ginard (born September 8, 1979) is a contemporary visual artist and the most internationally awarded Cuban poster artist since the Cuban poster boom of the 1970s.

Early life

Erick Ginard, the first child of two medical professionals, was born in Marianao, Havana, Cuba. Although spending his formative years in Havana, his family later relocated to Las Tunas in eastern Cuba, following their appointment by the Cuban government for a social mission. Ginard's upbringing was divided between these two cities. Despite displaying early talent in drawing, he favored sports and outdoor activities over artistic endeavors.

Upon completing his mandatory military service at 18, Ginard returned to Havana to commence his studies at the Higher Institute of Industrial Design (ISDi) with a somewhat vague understanding of the design field. Throughout his college years, he viewed himself as an underperforming student, yet he was steadfast in his decision to pursue a career outside of medicine.[1]

As he progressed, Ginard ventured into designing and illustrating books for Cuban publishing houses while cultivating an interest in poster art.

Career

After graduating in 2003, Ginard did practically everything in Cuba in the field of graphic design. In the next five years, he designed and illustrated more than a hundred books and magazines for various Cuban, Mexican, and American publishers. He designed publications such as Caminos magazine, the cultural magazine La Letra del Escriba, the Journal of the International Festival of New Latin American Cinema, and the newspaper of the Havana International Book Fair while creating his first posters.

With a strong expressionist aesthetic, Ginard's posters quickly stand out in the Cuban poster landscape with an identity of their own. The unfinished hand drawing, just like a sketch, and bold use of typography marked his early works and are often found throughout his later graphic production.[2]

The urgency of Ginard's work seems to bind and define it, his manifesto of an insurgent design makes it liberating. Erick draws with a single pencil. Often, a single brush and poor-quality ink are enough for him to undertake and finish his projects. Ginard's posters, of heartbreaking efficiency, can be seen separated from the trends that mark the Cuban graphic panorama of the early 21st century. His poster art, specifically, is classified as a charming rarity, a type of intelligent, delicate and subtle poetry that also knows how to prick the eye.

In 2008, a poster created to celebrate the ten years of "A Guitarra Limpia" at the Pablo de la Torriente Brau Cultural Center won the First Prize in the national contest organized for this purpose. Following this achievement, Ginard's poster gained increased visibility and garnered further recognition.[3]

In 2010, Ginard settled in Mexico City where he founded his design studio together with Cuban artist Katherine R. Paz. Tojosa Design Studio became the physical and spiritual space where Ginard continually develops signature projects. In Mexico, Erick's posters are differentiated almost only by the purpose that inspires them. On the one hand, there are those created for commercial orders, on the other, those that respond to social, political, and environmental calls. This thematic bipolarity places Ginard within a select group of designers who address commercial and social themes with the same impetus and effectiveness. According to Erick Ginard, visual creation must respond to noble causes and be, regardless of the medium in which it is expressed, always honest.[4]

Considered among the most recognized contemporary poster artists in the world,[5] [6] Erick Ginard's graphic work has been exhibited in more than 40 countries.[7] [8] [9] [10] Ginard's posters are part of the permanent collections of various museums and iconic cultural institutions[11] such as the Toyama Prefectural Museum of Art and Design[12] in Japan and the Lahti Poster Museum in Finland.

In 2020, Ginard was the only representative from the Americas on the professional design jury of the Golden Turtle Festival in Moscow.[13] [14] In 2023, he became the first non-European member of the jury of the seventh edition of the Anfachen Award, in Hamburg.[15]

Selected awards and honors

Notes and References

  1. Woungly, Annick. "Erick Ginard: creer en el resultado impensado". Disenadores Cubanos por el Mundo. April 6, 2020.
  2. Web site: Klamovka. Altán. AUG DESIGN – Seventh International parade of visual arts and design. Altán Klamovka.
  3. Diaz, Estrella. "Concurso de Carteles A Guitarra Limpia". La Jiribilla. October 25, 2008.
  4. Web site: 12 Cartelistas responden 4 preguntas .
  5. Świętojańska, Gazeta. "17. Międzynarodowe Biennale Plakatu Teatralnego Rzeszów 2020". September 13, 2020.
  6. Web site: CO Show . Colorado Poster Biennial . Erick Ginard at CO Show . co show.
  7. Book: Sýkorová, Lenka . Drawing as a non-verbal communication tool . PUNO Press, London . 2021 . 978-1-9160592-5-2 . 149–151.
  8. News: EFE . Agency . Inauguran en La Habana una muestra de carteles por el 80 aniversario del Guernica de Picasso . Cibercuba . 30 June 2017.
  9. News: Iglesias . Ainhoa . Minimalismo para el 62 Festival Internacional de Cine de San Sebastian . El Diario Vasco . 9 May 2014.
  10. Ariel, Edgar. "Erick Ginard: Mi relacion con el diseno cubano es de continuo descubrimiento". Rialta Magazine. January 26, 2021.
  11. Web site: Purdue. University. Posterists in the World. Resources in the Visual Resources Collection in the Department of Art and Design, Patti and Rusty Rueff School of Art and Design, Yue-Kong Pao Hall, Purdue University..
  12. Toyama Prefectural Museum of Art and Design. "The 13th International Poster Triennial in Toyama: Selected Artists". May 26, 2021.
  13. DCPM, Redaccion. "El disenador cubano Erick Ginard, jurado en concurso internacional". March 21, 2021.
  14. Web site: ECO-Posters. Professional Jury. Golden Turtle.
  15. News: Schroeder . Josephine . April 4, 2023 . Anfachen Award VII . Slanted .
  16. Web site: 2014 « Kategorie « Altán Klamovka. www.aug.cz.
  17. Web site: The Winners of the Golden Turtle 2023 ECO-Posters contest have been announced .
  18. Web site: Winners of the Eco State Poster Competition .
  19. Web site: December 2, 2023 . The 4rd Exhibition of Contemporary International Ink Design .
  20. Web site: Bolivia Poster Biennale. BICeBé. Winners. www.bicebebolivia.com.
  21. Web site: "Golden Turtle" design contest archive . wncontest.ru.
  22. Web site: San Sebastian Film Festival . sansebastianfestival.
  23. Web site: Taipei International Design Award. China Productivity. Center. Taipei International Design Award.
  24. Web site: DCPM . Redacción . November 2, 2018 . Diseñadores cubanos premiados en la 15 Bienal del Cartel en México .
  25. Web site: Beijing Design Week 2020 . Design Hop . The 3rd Exhibition of Contemporary International Ink Design. The lists of award-winning works . 2020-11-03 . Weixin Official Accounts Platform.
  26. Web site: DCPM . Redacción . August 4, 2021 . Diseñadores cubanos premiados en la 16 Bienal del Cartel en México .
  27. Web site: Выставка конкурса Московский плакат 2020 — Московский плакат . www.plakat-msh.ru.
  28. Web site: Poster for Tomorrow. Fake News – Selected Designers. www.posterfortomorrow.org.
  29. Web site: Gewinner V. Anfachen. Award. www.anfachenaward.de.
  30. Web site: Winners II. Anfachen. Award. www.anfachenaward.de.
  31. Web site: Winners 2023 . 2024-07-08 . Posterheroes . it-IT.
  32. Web site: Winners International Poster Biennale for Peace Nanjing .
  33. Web site: The 10th China International Poster Biennial . Winners . 2021-11-30 . China International Poster Biennial . 2021-11-30 . CIPB.
  34. Web site: TIGDA . Winners of 2021 Taiwan International Graphic Design Award . www.tigda.org.tw.
  35. Web site: Zwycięzcy konkursu WE WANT JAZZ 2020. Agnieszka. Holwek. RadioJAZZ.
  36. Web site: November 17, 2019 . 5th Poster Competition Awards 16/11/2019 .
  37. Web site: Homenaje del cartel cubano al aniversario 80 de Guernica. cubarte.cult.cu.
  38. Web site: CUBA – LA JIRIBILLA. www.lajiribilla.co.cu.

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