| Erase/Rewind | |
| Cover: | EraseRewind CD 1.jpg |
| Caption: | CD Single, part 1 |
| Type: | single |
| Artist: | the Cardigans |
| Album: | Gran Turismo |
| Genre: |
|
| Length: | 3:35 |
| Label: | Stockholm, Polydor |
| Producer: | Tore Johansson |
| Prev Title: | My Favourite Game |
| Prev Year: | 1998 |
| Next Title: | Hanging Around |
| Next Year: | 1999 |
"Erase/Rewind" is a song written by Peter Svensson and Nina Persson for the Cardigans' fourth studio album, Gran Turismo (1998). The song is the album's second track and was released as its second single in January 1999, reaching number three in Iceland, number seven in Italy and the United Kingdom, and number 12 in Sweden. It was featured in the 1999 film The Thirteenth Floor during the ending credits. It was also featured in the 1999 film Never Been Kissed[3] when Josie (Drew Barrymore) dances with her prom date Guy (Jeremy Jordan).
Birmingham Evening Mail wrote, "The Swedish five-piece decrease the tempo slightly for this lilting ballad which is not quite as catchy as 'My Favourite Game' – which spent a massive three months in the UK top 40 – but should still confirm the band as being back in the big time."[4]
UK Maxi Single1. Erase/Rewind2. Erase/Rewind (Cut La Roc Vocal Mix)3. Erase/Rewind (Nåid Remix)
Alternate Maxi Single1. Erase/Rewind 3:352. Explode (Remixed)3. My Favourite Game4. My Favourite Game (Enhanced Video with 4 different endings)
The official music video was directed by Swedish director Adam Berg. It features science-fiction references to Star Wars and 2001: A Space Odyssey.[5]
At least three versions of the video exist. In one version, the walls which close on the band while performing nearly crush them before a camera pointing at them shuts down. Another version shows the walls stopping and a door opening in front of them. A variant of the latter shows several clips from The Thirteenth Floor during the video.
The music video contains an Easter egg in braille; the title, "Erase/Rewind" is encoded on the wall in yellow dots, with "Ut" in Swedish, or out, above the door.
At the end of the video, the band members begin to destroy their musical instruments.
| Chart (1999) | Peak position |
|---|---|
| Denmark (IFPI)[6] | 17 |
| Europe (Eurochart Hot 100)[7] | 23 |
| Greece (IFPI)[8] | 10 |
| Hungary (Mahasz)[9] | 9 |
| Iceland (Íslenski Listinn Topp 40)[10] | 3 |
| Italy (Musica e dischi)[11] | 7 |
| Region | Date | Format(s) | Label(s) | ||
|---|---|---|---|---|---|
| Japan | 20 January 1999 | CD | Stockholm | [12] | |
| United Kingdom | 22 February 1999 | [13] | |||
| United States | 19 April 1999 | Modern rock radio | Stockholm | [14] |