Era (radio station) explained

Era
City:Kuala Lumpur
Area:Penang Island (Era Penang only)
Johor Bahru and Johor Bahru District (Era Johor only)
Singapore (Era Johor only)
Batam City/Batam Island (Era Johor only)
Brunei (Era Sarawak only)
Thailand (Era Kedah only)
Rds:ERA
Languages:Malay
Format:Top 40 (CHR)
Affiliations:Astro Radio
Owner:Astro Malaysia Holdings Berhad
Airdate: (Astro-only audio channel)
(FM broadcasting)
Former Names:Era FM
Webcast:
(Klang Valley and Kelantan)

Era (stylized ERA on radio, formerly Era FM until 2017)[1] is a Malaysian Malay-language radio station operated by Astro Radio. The radio station broadcasts 24 hours a day, 7 days a week. The radio station went on air on 1 August 1998. In the past few years, this station played a wider mixture of music from the 1980s to current-day, but now it plays Malaysian and international hit songs, including Korean songs. Radio stations in Kota Kinabalu and Kuching will be moved back to Kuala Lumpur following Astro Radio closure of operations in Sabah and Sarawak since 30 September 2023.[2] In 2015, as according to Nielsen RAM Survey Wave #1, Era FM maintained its position as Malaysia's leading Malay-language station with over 4.8 million listeners.[3]

History

The frequency slot, which is 103.3 FM in Klang Valley was originally known as Classic Rock and was one of the five radio stations first introduced by AMP Radio Networks along with Hitz FM, Mix FM, Light & Easy and TalkRadio (frequency taken over by My FM, which also began broadcasting on 1 August of that year). It launched on the Malaysian FM airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. Over the one-year period, demand grew for radio content in Bahasa Malaysia, as listeners who were exposed to AMP's English brands wanted the same formats but in other major local languages. This compelled AMP to make changes to its line-up, swapping Classic Rock to Era FM, leaving Classic Rock as an Astro-only radio station.[4]

On 1 August 1998, Era FM went on air as the first private radio station to be broadcast completely in the Malay language, with "Hijau" by Zainal Abidin, which is a trademark for the radio station, being the first song to be played on the radio station, ending the monopoly of Malay-language radio stations run by state-run Radio RTM.

Era FM was once the leader in Malay-language FM radio stations, but has lost its popularity to its sister station, Sinar FM. In 2012, Era FM regained the top spot as the most popular radio station in Malaysia with close to 5 million listeners. Era FM is the first radio station in Malaysia to hold three records in the Malaysia Book Of Records since 1998.

On 2 January 2018, Era FM was rebranded to ERA in a move by Astro Radio to integrate multiple platforms beyond traditional radio.[1] At the same time, a new logo was also unveiled with the rebranding.

Era in East Malaysia

Prior to 2000, like its main sister stations, Era FM did not have any stations in Sabah and Sarawak.

In 2010, Era FM began opt-out programming for Sabah and Sarawak in East Malaysia, with their own studio and on-the-ground team in Kota Kinabalu and Kuching, respctively; as well as local announcers and DJs conversing in Malay and different East Malaysian languages.

Between 2017 and 2018, Sabah and Sarawak opt-outs were upgraded to full-fledged local outlets, with all content originating from their respective capital cities 24 hours a day, and ending reliance with its Kuala Lumpur flagship during off-peak hours. Era FM Sabah became fully-local on 24 April 2017;[5] Era Sarawak followed suit on 22 January 2018.

Astro Radio stopped operations in Sabah and Sarawak and moved to Bukit Jalil

Source:[6]

On 1 October 2023, Astro Radio has stopped its operations in Sabah and Sarawak. Despite this move, radio broadcasts for ERA Sarawak and ERA Sabah will continue as usual but operations will be moved back to Kuala Lumpur from 1 January 2024.

As a result, the English and Chinese radio channels, Hitz Sarawak, Hitz Sabah, My Sarawak and My Sabah will return their broadcasts to Kuala Lumpur.

On 8 January 2024, ERA Sarawak and ERA Sabah will start operating from the Asia Broadcasting Center, Bukit Jalil, Kuala Lumpur.

Frequencies and availability

ERA Frequencies

FrequenciesAreaTransmitter
103.3 MHzKlang ValleyGunung Ulu Kali
Kota Bahru, KelantanBukit Panau
103.6 MHzPerlis and Alor Setar, KedahMount Jerai
Penang
Seremban, Negeri SembilanGunung Telapak Buruk
90.7 MHzLangkawi, KedahGunung Raya
95.2 MHzTaiping, PerakBukit Larut
103.7 MHzIpoh, PerakGunung Kledang
90.3 MHzMalacca and Northern JohorMount Ledang
104.5 MHzJohor Bahru/Johor Bahru District and SingaporeMount Pulai
Batam City/Batam Island, Riau Islands, Indonesia
98.0 MHzKuantan, PahangBukit Pelindung
102.8 MHzKuala Terengganu, TerengganuBukit Jerung

ERA Sarawak & ERA Sabah Frequencies

FrequenciesAreaTransmitter
96.1 MHzKuching, SarawakBukit Djin
96.3 MHzSibu, SarawakBukit Lima
101.3 MHzMiri, Sarawak and Belait District, BruneiBukit Lambir
102.4 MHzKota Kinabalu, SabahBukit Karatong
103.0 MHzSandakan, SabahBukit Trig

Internet radio

Broadcast online on SYOK website and APP

Television

Azan

On 1 January 2018, this channel had no Azan (except Subuh for Ramadan and Maghrib), but in January 2022, this channel brought back Azan for all obligatory prayer time due to the new tagline "Muzik Hit Terkini" replacing "Muzik Hit Terbaik".

In popular culture

Era was parodised as Erron in Afdlin Shauki's 2004 film, Buli.

Similar radios

Notes and References

  1. Web site: Astro Radio refreshes 11 brands to deliver better value to fans. Astro. 2 January 2018. 12 January 2018. https://web.archive.org/web/20180112233714/https://www.astro.com.my/mediaroom/articledetails.aspx?id=3145&title=astro-radio-refreshes-11-brands-to-deliver-better-value-to-fans. 12 January 2018. dead.
  2. https://weirdkaya.com/astro-radio-ceases-operation-in-sabah-sarawak/ Astro Radio Ceases Operation In Sabah & Sarawak, All Staff Given Voluntary Separation Scheme (VSS)
  3. Web site: 71% of Malaysians Listen to Astro Radio. Astro. 19 June 2015. 5 March 2016. https://web.archive.org/web/20160305151822/http://www.astro.com.my/mediaroom/articledetails.aspx?id=284&title=71%25-of-malaysians-listen-to-astro-radio. 5 March 2016. dead. dmy-all.
  4. Web site: About AMP . 1 January 2011 . https://web.archive.org/web/20101216004016/http://ampradio.my/amp-corporate/about-amp/ . 16 December 2010 . dead .
  5. Web site: Era fm: Full local content from April 24. Daily Express (Malaysia). 15 March 2017. 30 March 2017.
  6. https://weirdkaya.com/astro-radio-ceases-operation-in-sabah-sarawak/ Astro Radio Ceases Operation In Sabah & Sarawak, All Staff Given Voluntary Separation Scheme (VSS)