Equipment (clothing brand) explained

Equipment is a fashion label currently based in Los Angeles, California. Originally launched in 1976 by Christian Restoin, husband of former Vogue Paris Editor-in-chief Carine Roitfeld, the brand is currently carried in over 60 countries and 600 retail doors, including two Equipment retail stores.[1] [2]

History

Christian Restoin launched the brand in 1976. Restoin left the brand in 1998.[2]

Equipment was re-launched in 2010 by Serge Azria, the older brother of Max Azria, head of the BCBG Max Azria Group empire,[3] and has since been spotted on celebrities such as Kate Bosworth,[4] Diane Kruger,[5] and Anne Hathaway.[6]

The brand is currently headquartered in Los Angeles, operating under the parent company, The Collected Group, LLC, along with contemporary brands, Joie and Current/Elliott.[1]

Retail

Equipment opened its first freestanding flagship location in New York's Soho neighborhood in December 2012, followed by a West Coast location in West Hollywood's Melrose Place shopping district.[7]

Collaborations

Notable brand collaborators include Los Angeles-based accessories designer, Clare Vivier, and French illustrator/influencer, Garance Doré.[8] [9] [10]

Campaigns

In 2013, Equipment partnered with Alison Mosshart and British guitarist Jamie Hince of The Kills.[11] [12] [13]

In Fall 2014, Equipment partnered with model/photographer Daria Werbowy, giving her creative freedom to shoot and model in the brand's next three advertising campaigns.[14]

In 2016, Equipment enlisted Daria Werbowy to photograph Kate Moss for Equipment's Spring advertising campaign.[15] [16] [17] [18]

External links

Notes and References

  1. Web site: Investment fund buys majority stake in Joie, Equipment and Current/Elliott. FashionMag.com. 2016-04-25. 2015-09-04. https://web.archive.org/web/20150904031045/http://us.fashionmag.com/news/Investment-fund-buys-majority-stake-in-Joie-Equipment-and-Current-Elliott,305411.html#.Vx5ssZMrJGN. dead.
  2. Web site: Getting Equipped: Christian Restoin's Label Returns. Jessica Iredale. WWD. 16 September 2009 .
  3. Web site: Vogue gets shirty with Equipment's Serge Azria. 2011-03-08. Vogue.com.au. 2016-04-08. 2016-09-24. https://web.archive.org/web/20160924003945/http://www.vogue.com.au/celebrity/interviews/vogue+gets+shirty+with+equipments+serge+azria,11035. dead.
  4. Web site: Meet the Simple White Blouse That's Having a Major Moment. Michelle Scanga. 25 April 2015. WhoWhatWear. 27 April 2016. 2 June 2016. https://web.archive.org/web/20160602005112/http://www.whowhatwear.com/equipment-lace-up-top/. dead.
  5. Web site: Diane Kruger Leopard Print Shirtdress Coachella Outfit. Ana Colon. 20 April 2015. Refinery29.
  6. Web site: Anne Hathaway In Saint Laurent, Equipment & Osman - 'The Intern' Promo Tour - Red Carpet Fashion Awards. Red Carpet Fashion Awards. 23 September 2015 .
  7. Web site: Exclusive Look: Equipment's First Store in Decades. 2012-12-21. ELLE. 2016-04-07.
  8. Web site: Garance Doré shoots for Equipment: behind the scenes. 2012-09-10. Vogue.com.au. 2016-04-07. 2017-03-05. https://web.archive.org/web/20170305083350/http://www.vogue.com.au/fashion/news/garance+dore+shoots+for+equipment+behind+the+scenes,19751. dead.
  9. News: Shopping Events and Sales Happening This Week in New York. Cohn. Alison S.. 2015-07-22. The New York Times. 0362-4331. 2016-04-07.
  10. Web site: We're Obsessed: Clare Vivier x Equipment. 2015-10-16. Harper's BAZAAR. 2016-04-07.
  11. Web site: Equipment Celebrates Its Collaboration with the Kills. Vogue. 16 September 2013 . en-US. 2016-04-07.
  12. Web site: Exclusive: The Kills Return to Equipment for the Label's Fall 2013 Campaign. 2013-07-16. ELLE. 2016-04-07.
  13. Web site: Equipment Kills It (Literally) With Its Latest Campaign. Refinery29. 2016-04-07.
  14. Web site: Exclusive: Daria Werbowy Shoots and Stars in Equipment's New Selfie Campaign. Vogue. 28 July 2014 . en-US. 2016-04-07.
  15. Web site: Top 10 Campaigns of the Season. 2016-01-28. The Business of Fashion. en-GB. 2016-04-07.
  16. News: A make-up free Kate Moss heads to Mustique with Daria Werbowy for new campaign. The Telegraph. 6 January 2016 . 2016-04-07. Lidbury . Olivia .
  17. Web site: Kate Moss goes barefaced for new intimate ad campaign. www.glamourmagazine.co.uk. 2016-04-07. 2016-04-16. https://web.archive.org/web/20160416235207/http://www.glamourmagazine.co.uk/news/fashion/2016/01/07/daria-werbowy-and-kate-moss-equipment-campaign-revealed. dead.
  18. Web site: Kate Moss and Daria Werbowy Stun in Equipment's S/S 2016 Campaign. WhoWhatWear. 2016-04-07. 2016-06-02. https://web.archive.org/web/20160602013858/http://www.whowhatwear.com/kate-moss-daria-werbowy-equipment-ss-2016-campaign. dead.

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