Equinox Group Explained

Equinox Holdings, Inc.
Type:Subsidiary
Founders:Danny, Vito and Lavinia Errico
Location City:New York City, New York
Location Country:United States
Key People:Harvey Spevak (chairman) Marc Mastronardi(president) [1]
Industry:Fitness
Services:Health club
Revenue: (2023)
Num Employees:10,000+ (2023)
Subsid:Equinox
SoulCycle
PURE Yoga
Blink Fitness
Precision Run
Equinox Hotels
PROJECT by Equinox
Equinox Explore
Equinox Media
Owner:The Related Companies

Equinox Holdings, Inc. is an American luxury fitness company and health club headquartered in New York City, New York. The company operates more than 300 club facilities in major cities in the United States, as well as in London, Toronto, and Vancouver in Canada.[2]

Equinox Group also has a digital platform, the Equinox+ App, that provides access to digital classes.[3] Equinox is owned by a group of investors including Harvey Spevak, executive chairman and managing partner, as well as principals of The Related Companies. It which operates several lifestyle brands: Equinox, Equinox Hotels, Precision Run, Project by Equinox, Equinox Explore, Equinox Media, Furthermore, Pure Yoga, Blink Fitness, and SoulCycle.

History

The first Equinox location opened on September 23, 1991 in Manhattan's Upper West Side. It was started by the Errico family—Danny, Vito and Lavinia Errico. In 2000, Spevak led a management buyout of Equinox to two private equity firms, North Castle Partners and J.W. Childs. In 2006, he partnered with Related Chairman principals to acquire a controlling interest in Equinox and secured a significant minority investment from private equity firm L Catterton in 2017.[4] [5]

In 2008, Equinox brought Pure Yoga to the United States from Hong Kong. In 2011, Equinox launched Blink, a separate fitness company, and acquired SoulCycle.[6] [7] In July 2019, Equinox launched Equinox Hotels in Hudson Yards, Manhattan.[8] In January 2023, Equinox banned gym memberships submitted on New Year's Day, to both praise and criticism.[9] [10] The company said the purpose of the ban was to "snub short-term resolutions".[11] [12]

Employment practices

A 2019 article in The New York Times reported that trainers often worked long hours, sometimes as many as 80 a week, forcing some to sleep in employee locker rooms or their cars between shifts. Former and current trainers also described intense pressure from the company to recruit and retain clients drawn from the club's members.[13]

The company settled out of court two lawsuits in California in 2013, both related to unpaid overtime for trainers.[13]

Fundraising boycott

Businesses owned by and affiliated with Equinox, primarily Equinox gyms and SoulCycle, faced prominent calls for a boycott and protests. The boycott was first prompted by a widely publicized fundraiser for then-president Donald Trump by Stephen Ross, the founder and principal owner of The Related Companies.[14] Equinox and SoulCycle responded to the boycott and protests by stating it did not endorse the fundraiser and argued Ross was a "passive investor."[15]

Blink Fitness bankruptcy

On August 12, 2024, Blink Fitness filed for Chapter 11 bankruptcy protection, blaming slow sales caused by the COVID-19 pandemic and increased rising costs as part of the decision. The company plans to shutter some its locations and plans to sell itself.[16]

See also

External links

Notes and References

  1. Web site: Mystery Solved: Former Michigan Dean Becomes Equinox President . Yahoo . June 7, 2021 .
  2. Web site: Equinox Group announces its entry into on-demand fitness streaming . CSGA . August 14, 2019 . November 3, 2020.
  3. Web site: Equinox Luxury Fitness Club - It's Not Fitness, It's Life . 2022-11-02 . www.equinox.com . en.
  4. News: Kahn . Howie . March 27, 2019 . The Hotel Where You'll Be 'Sleep-Coached' Into Bed . . subscription . https://archive.today/20200102062043/https://www.wsj.com/articles/the-hotel-where-youll-be-sleep-coached-into-bed-11553689674 . January 2, 2020 . live.
  5. News: Tan . Gillian . Doherty . Katherine . April 1, 2021 . Equinox Group Draws SPAC Interest After $350 Million 2020 Loss . . limited . https://archive.today/20210512111904/https://www.bloomberg.com/news/articles/2021-04-01/equinox-group-draws-spac-interest-after-350-million-2020-loss . May 12, 2021 . live.
  6. Web site: Beth Landman . Sotomayor v. Equinox Fitness: The Case of the Canceled Membership . NYMag . 2015-10-21.
  7. Web site: Erika Owen . Equinox to Launch Hotel Brand with a Focus on Fitness Away From Home . TravelandLeisure . 2016-02-17 . 2019-04-19.
  8. News: Mzezewa. Tariro. 2019-07-10. Equinox Gets Into the Hospitality Game. en-US. The New York Times. 2020-05-01. 0362-4331.
  9. Web site: Kish . Matthew . January 2, 2023 . Equinox bans new members on January 1, leading to criticisms of 'shaming' and praise of 'bold' strategy . January 3, 2023 . Business Insider.
  10. Web site: Muir . Ellie . January 2, 2023 . Luxury gym club Equinox divides members with ‘exclusionary’ anti-new year’s resolution campaign . January 2, 2024 . Yahoo News . en-US.
  11. Web site: January 2, 2023 . Equinox bans new members on January 1, sparking criticism . January 3, 2023 . FOX13 News.
  12. Web site: January 2, 2023 . Equinox Under Fire for Banning New Members on New Year's Day . January 3, 2023 . TMZ.
  13. News: Yaffe-Bellany . David . Working at Equinox: 'It's Very Hunger Games' . 14 June 2020 . . 5 December 2019.
  14. Web site: Jennings . Rebecca . 2019-08-08 . An Equinox and SoulCycle investor is hosting a Trump fundraiser. Now, members are boycotting. . 2024-01-31 . Vox . en.
  15. News: Rosman . Katherine . 2019-08-08 . They Paid $42 for a SoulCycle Ride, Not for Trump . 2024-01-31 . The New York Times . en-US . 0362-4331.
  16. Web site: Blink Fitness files for bankruptcy and may close some gyms. Meyersohn. Nathaniel. August 12, 2024. August 12, 2024. CNN. en.