Episode 1 (Tá no Ar) explained

Series:Tá no Ar
Season:1
Episode:1
Length:28 minutes
Director:Maurício Farias
Guests:
  • Ricardo Macchi was himself.[1]
Next:Episode 2

The first episode of the Brazilian situation comedy Tá no Ar premiered on the Globo Network on Thursday night, April 10, 2014. It was written by series creators Marcelo Adnet and Marcius Melhem, and directed by Maurício Farias.

This episode received generally positive reviews from critics, particularly for the writing and the parodies. According to Ibope, the episode were watched by 3.03 million viewers during their original broadcast in São Paulo and Rio de Janeiro, the two major advertising markets in Brazil.

Production

Development

"Marcius was very generous to me. He's a guy who knows much better than I the station . He gave me a lot of freedom to be who I am."
—Marcelo Adnet about the "help" that Marcius gave him.[2]
On January 28, 2013, comedian Marcelo Adnet is hired by TV Globo, after leaving the MTV Brasil.[3] [4]

His first program, O Dentista Mascarado,[5] [6] created by Fernanda Young and Alexandre Machado, had low ratings, which resulted in its cancellation after 12 episodes.[7] After the end of the program, Adnet was added to the cast of Fantástico, producing parody and entertainment blocks.[8] [9] However, he eventually left the program later.[10] [11]

Later, TV Globo asked Marcius Melhem,[12] who had just finished Os Caras de Pau, produces a comedy show starring Adnet.[13] Melhem created a sketches program, but with a different style from the other programs of this format in Brazil,[2] very similar to TV Pirata, satirical series that made a success on TV Globo in the 1980s.

Release

The premiere took place on April 10, 2014, proceeding Doce de Mãe, composing the third slot of Thursday shows, which is usually displayed between 11:30 PM–12:30 AM.

Cast

Actor/Actress[14]
Marcelo Adnet
Marcius Melhem
Danton Mello
Carol Portes
Georgiana Góes
Luana Martau
Maurício Rizzo
Márcio Vito
Renata Gaspar
Verônica Debom
Welder Rodrigues

Reception

Ratings

In its original airing on the Globo network, the first episode of Tá no Ar acquired a 10.0 Ibope Rating and 24,4 percent share of the audience, considering the measurement to Greater São Paulo.[15] It was viewed in approximately 620,000 homes, considering that in the 2014-15 season, one point equals 62,000 homes.[16] In terms of total viewers, the episode was watched by 1.93 million. In the 2014-15 season, each point represents 193.281 viewers.[17] In Rio, the second largest advertising market in Brazil, the episode acquired an 11.0 Ibope Rating.[18] Approximately 429,000 households and 1.1 million viewers watched the episode. This hearing is considered "satisfactory".

Critical

The debut of the series was well received by critics. Fernando Oliveira, of R7, labeled it "best premiere", and highlighted the satires and references to other programs.[19] Mauricio Stycer, of Universo Online (UOL), was positive, and highlighted the parody of a northeastern activist.[20]

Notes and References

  1. Web site: Ricardo Mito. Blog Tá no Ar: A TV na TV da Rede Globo. Gshow. April 11, 2014. April 11, 2014.
  2. Web site: Ribeiro. Marcela. Com Adnet, Globo ironiza programação de concorrentes em novo humorístico. UOL Entretenimento. Universo Online. April 11, 2014. March 25, 2014.
  3. Web site: Fantástico - Marcelo Adnet é o mais novo contratado da TV Globo . G1.globo.com . 2015-04-16.
  4. Web site: Globo tenta resgatar "o velho" Adnet « Quanto Drama! – VEJA.com . Veja.abril.com.br . 2015-04-16 . https://web.archive.org/web/20150330115448/http://veja.abril.com.br/blog/quanto-drama/eu-faco-drama/globo-tenta-resgatar-o-velho-adnet/ . 2015-03-30 . dead .
  5. Web site: Marcelo Adnet vai estrelar sжrie na Globo | O POVO Online . Opovo.com.br . 2015-04-16.
  6. Web site: Marcelo Adnet terá jornada dupla na Globo com seriado e quadro no "Fantástico" - BOL Notícias . Noticias.bol.uol.com.br . 2015-04-16.
  7. Web site: Série de Adnet não deve ter nova temporada na Globo | Outro Canal | Folha . Outrocanal.blogfolha.uol.com.br . 2010-11-28 . 2015-04-16.
  8. Web site: Marcelo Adnet vira comentarista de futebol no 'Fantástico' | Entretenimento | Notícias | VEJA.com . Veja.abril.com.br . 2015-04-16.
  9. Web site: Marcelo Adnet defende seu quadro no Fantástico: ‘Opinião, cada um tem a sua’ | Virgula . Virgula.uol.com.br . 2013-09-16 . 2015-04-16.
  10. Web site: F5 - Colunistas - Ricardo Feltrin - Após fiasco, Marcelo Adnet deve deixar o "Fantástico" - 06/09/2013 . F5.folha.uol.com.br . 2015-04-16.
  11. Web site: Marcelo Adnet não agrada e deve deixar o "Fantástico" - Entretenimento - BOL Notícias . Noticias.bol.uol.com.br . 2015-04-16.
  12. Web site: Marcelo Adnet terå programa com Marcius Melhem na Globo - NaTelinha . Natelinha.ne10.uol.com.br . 2015-04-16.
  13. Web site: Marcelo Adnet vai comandar "Tá No Ar", novo programa da Globo . Purebreak.com.br . 2015-04-16.
  14. Web site: Conheça toda a trupe de Tá no Ar: a TV na TV | Tá no Ar: a TV na TV . Gshow.globo.com . 2015-04-16.
  15. Web site: Tá no Ar, novo programa de Adnet, estreia com 10 pontos no Ibope. O Fuxico. January 14, 2015.
  16. Web site: Ponto no Ibope equivale a 62 mil domicílios na Grande São Paulo - Audiência da TV - O Planeta TV . Oplanetatv.clickgratis.com.br . 2013-01-19 . 2015-04-16.
  17. Web site: Ibope reajusta valor do ponto de audiência | EXAME.com . Exame.abril.com.br . 2014-01-22 . 2015-04-16.
  18. Web site: 'Tá no ar' faz ótima estreia com 10 pontos no RJ e 11 em SP - Patrícia Kogut, O Globo . Kogut.oglobo.globo.com . 2015-04-16.
  19. Web site: Oliveira. Fernando. Melhor estreia da Globo, ‘Tá no Ar: a TV na TV’ é a redenção do talentoso Marcelo Adnet na emissora. Mundo da TV. R7. April 11, 2014. April 11, 2014. https://web.archive.org/web/20140413082445/http://entretenimento.r7.com/blogs/mundo-da-tv/critica/melhor-estreia-do-ano-da-globo-ta-no-ar-a-tv-na-tv-e-a-redencao-do-talentoso-marcelo-adnet-na-emissora-20140411/. April 13, 2014. dead.
  20. Web site: Stycer. Mauricio. "Tá no Ar" faz crítica rápida, mas certeira dos absurdos da TV. Blog do Mauricio Stycer. Universo Online. April 11, 2014. April 11, 2014.

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