Enterprise Center Explained

Stadium Name:Enterprise Center
Address:1401 Clark Avenue
Location:St. Louis, Missouri, U.S.
Coordinates:38.6267°N -90.2025°W
Pushpin Map:USA Missouri#USA
Pushpin Relief:1
Pushpin Map Caption:Location in Missouri##Location in the United States
Broke Ground:[1]
Owner:City of St. Louis
Operator:SLB Acquisition Holdings LLC
Construction Cost:$135 million
($ in dollars)
Architect:Ellerbe Becket[2]
Structural Engineer:The Consulting Engineers Group, Inc.[3]
Services Engineer:William Tao & Associates, Inc.[4]
General Contractor:J.S. Alberici Construction[5]
Main Contractors:DKW Construction, Inc.[6]
Former Names:Kiel Center (1994–2000)
Savvis Center (2000–2006)
Scottrade Center (2006–2018)
Tenants:St. Louis Blues (NHL) (1995–present)
St. Louis Ambush (NPSL) (1994–2000)
Saint Louis Billikens (NCAA) (1994–2008)
St. Louis Stampede (AFL) (1995–1996)
St. Louis Vipers (RHI) (1995–1997, 1999)
St. Louis Steamers (MISL) (2004–2006)
RiverCity Rage (NIFL) (2006)
Seating Capacity:Ice hockey

18,096[7]
Basketball and Concerts: 22,000
Indoor soccer: 10,000 (expandable to 18,724)[8]

Publictransit:
At Civic Center

The Enterprise Center is an 18,096-seat[7] arena located in downtown St. Louis, Missouri, United States. Its primary tenant is the St. Louis Blues of the National Hockey League, but it is also used for other functions, such as NCAA basketball, NCAA hockey, concerts, professional wrestling and more. In a typical year, the facility hosts about 175 events. Industry trade publication Pollstar has previously ranked Enterprise Center among the top ten arenas worldwide in tickets sold to non-team events, but the facility has since fallen into the upper sixties, as of 2017.[9]

The arena opened in 1994 as the Kiel Center.[10] It was known as the Savvis Center from 2000 to 2006, and Scottrade Center from 2006 to 2018. On May 21, 2018, the St. Louis Blues and representatives of Enterprise Holdings, based in St. Louis, announced that the naming rights had been acquired by Enterprise and that the facility's name, since July 1, 2018, adopted its current name.[11]

History

The site was home to Charles H. Turpin's Booker T. Washington Theater which was replaced by the Municipal Auditorium. It was renamed for mayor Kiel.[12]

Originally named the Kiel Center, the arena was opened in 1994 to replace Kiel Auditorium, where the Saint Louis University college basketball team had played, which was torn down in December 1992. The Blues had played in the St. Louis Arena prior to moving into Kiel Center in 1994; however, they would not play in the arena until January 1995 due to the lockout that delayed the start of the 1994–95 season. The first professional sports match was played by the St. Louis Ambush, an indoor soccer team. The building is currently known as Enterprise Center, after naming rights were sold in May 2018 to Enterprise Holdings. The Kiel name still exists on the adjoining parking structure and the building cornerstone. Signs for the nearby MetroLink stop have been changed to read "Civic Center", since the building has been renamed four times in its history.

The Opera House portion of the building was not razed when the original Auditorium was but remained closed since 1992, as members of Civic Progress, Inc., who promised to pay for the renovation of the Opera House, reneged on that promise, while opposing all outside efforts to achieve that renovation. In June 2009, the St. Louis Board of Aldermen voted 25–1 to subsidize the renovation and reopening of the Opera House under the direction of its new owners, Sports Capital Partners (who also own the Blues). The subsidies were funded by municipal bonds and state/federal historic tax credits. On July 12, 2010, it was announced that the name of the opera house would be changed to the Peabody Opera House, named after the company Peabody Energy. On October 1, 2011, the Peabody Opera House opened for the first time since the $79 million renovation. It is now known as the Stifel Theatre after naming rights were purchased by the locally based investment bank.

Through its history, the arena has been known as Kiel Center until 2000, Savvis Center from 2000 to 2006, Scottrade Center from 2006 to 2018, and Enterprise Center since July 2018. For Blues games, Tom Calhoun serves as public address announcer and Jeremy Boyer is the arena organist. National anthems are performed by a rotating group of local singers and musicians. Previous anthem singer Charles Glenn retired in 2018 due to health concerns and a relocation to San Diego, but he has returned to St. Louis to sing on multiple occasions including the 2019 Stanley Cup run. Two Building Operations/Ice Technicians, Jim Schmuke and Dave Grimes have been employed there since August 1994.

The largest crowd to attend an event at the arena was 22,612, which happened twice during the 2007 Missouri Valley Conference men's basketball tournament.[13] The largest non-sporting event crowd was for a Bon Jovi concert in May 2011 as part of the Bon Jovi Live Tour, with 20,648 in attendance.[14]

A three-phase renovation of the arena began in 2017 and was completed in 2019, with all building works being done in the hockey offseason to minimize schedule disruption. The first phase was largely composed of engineering upgrades (new lighting, sound, HVAC, and ice plant), improved IT infrastructure including free Wi-Fi for patrons, and rebuilt dressing rooms, as well as a new scoreboard and replacement of some lower-tier seating on the west end (where the Blues shoot twice) with "theater boxes". Phase two saw the replacement of all upper-tier seats, along with "theater boxes" being added to the east end, and a rebuilt lower-tier concourse with new club areas for premium ticketholders as well as a beer garden opening onto 14th Street. The third and final phase included the replacement of lower-tier seats and renovations to private boxes.

Naming rights

Blues management decried its former naming-rights deal with tech company SAVVIS, as much of the compensation was in Savvis shares, then riding high. However, when the tech bubble burst, the team was left with nearly worthless shares.[15]

In September 2006, Scottrade founder Rodger O. Riney and chief marketing officer Chris Moloney announced a partnership with the St. Louis Blues hockey club and arena. The new name of the arena, Scottrade Center, was revealed in a joint press conference. Terms of the deal were not disclosed, but were described as "long-term and significant", by Moloney. Both Scottrade and the Blues said the agreement was "equitable" to both parties. Most of the signage and other promotions were changed to Scottrade Center prior to the first home game of the Blues on October 12, 2006. The Sports Business Journal in March 2007 described it as "one of the fastest naming rights deals in history."

Scottrade announced on October 24, 2016 that it was being sold to TD Ameritrade for $4 billion. It was originally believed that once the deal closed, Scottrade Center would become the TD Ameritrade Center in a naming rights deal set to run until 2021.[16] However, less than a year later, TD Ameritrade announced that it would give back its naming rights upon the closure of the Scottrade acquisition.[17]

On May 21, 2018, Enterprise Holdings, based in St. Louis, and the St. Louis Blues announced that beginning July 1, the facility would be known as Enterprise Center.[11] [18] The 15-year agreement calls for interior and exterior signage featuring the Enterprise logo.[19]

Current tenants

It is the home of the St. Louis Blues of the National Hockey League. In addition to the NHL franchise, the facility has hosted the annual Missouri Valley Conference men's basketball tournament since 1995, commonly referred to as "Arch Madness," with the winner receiving an automatic berth to the NCAA tournament. The University of Illinois and University of Missouri play their annual men's basketball rivalry game at Enterprise Center each season, typically on the Saturday before Christmas.

Enterprise Center also hosts a variety of non-sporting events each year, including concerts, ice shows, family events, professional wrestling, and other events. On average, the facility sees about 175 total events per year, drawing nearly two million guests annually to downtown St. Louis.

The facility is frequently chosen by the NCAA to host championship events, including its men's hockey "Frozen Four" in 2007, the women's basketball Final Four in 2001 and 2009, wrestling championships in 2000, 2004, 2005, 2008, 2009, 2012, 2015, and 2017, and several men's and women's basketball Midwest Regional tournament games. After the Missouri Tigers joined the SEC in 2012, St. Louis was added to the list of cities that could serve as hosts for the men's SEC men's basketball tournament, doing so for the first time in March 2018, at the completion of the 2017–2018 regular season.

The building is operated by SLB Acquisition Holdings LLC, owner of the St. Louis Blues, under its chairman, Tom Stillman.[20]

Former tenants

Former tenants of Enterprise Center include the Saint Louis Billikens men's basketball team from Saint Louis University, St. Louis Vipers roller hockey team, St. Louis Ambush and St. Louis Steamers indoor soccer teams, the St. Louis Stampede arena football team, and the River City Rage indoor football team.

Seating capacity

The facility's seating capacity for hockey has varied since opening.

YearsCapacity
1994–200019,260[21]
2000–200719,022
2007–201719,150[22]
2017–201918,724[23]
2019–present18,096

Events

Sports

MMA and boxing

Wrestling

Many historic WWE moments have taken place at the Enterprise Center. Former WWE and World Heavyweight Champion Kane made his WWE debut at this arena in 1997 at the event . At that same event, the first Hell In A Cell match took place between Shawn Michaels and The Undertaker, which received a five-star rating from the Wrestling Observer Newsletter. The Rock won his first WWE Championship in the building at the Survivor Series event in 1998. Chris Jericho won his first World Championship in this arena at the No Mercy event in 2001, and won his latest World Championship in the arena at the Elimination Chamber event in 2010. In 2005 John Cena was revealed here as the first draft pick for Monday Night Raw, where he would remain for most of his career. Dave Batista won his second WWE Championship at the Elimination Chamber event in 2010. The 1000th episode of Monday Night Raw was also held there. At the 2014 Survivor Series Sting made his official debut in WWE. In November 2018 on SmackDown, Daniel Bryan won his fourth WWE Championship. Arguably the most emotional wrestling card held at the Enterprise Center was "Raw is Owen", held in the aftermath of Owen Hart's death the previous night at Over the Edge across the state in Kansas City. That night, ten matches were held with all booking put aside, and many wrestlers and fans paid tribute to the popular Hart.

Concerts

DateArtistEventOpening actAttendanceRevenue
October 21, 1994 Sinatra in Concert Unknown Unknown
July 3, 1996 16,310 $598,337
November 15, 1996 Phish Fall '96 Tour none Unknown Unknown
September 2, 1999 12,429 $639,510
May 21, 2000 15,147 $907,284
November 28, 2000
July 15, 2001 10,161 $534,815
November 28, 2001 16,051 $1,269,365
March 29, 2002Kid RockCocky TourTenacious D
June 22, 2002 13,111 $822,184
July 15, 2002 12,925 $848,364
October 9, 2002 14,878 $1,791,485
April 27, 2003Matchbox Twenty, Sugar Ray[29] Maroon 5
May 5, 2004 17,393 $953,651
September 25, 2004 7,864 $431,610
December 14, 2005 19,923 $1,839,020
January 27, 2006
January 15, 2007
January 22, 2007 15,206 $772,296
July 2, 2007 17,821 $1,872,140
October 18, 2007 13,982 $982,909
February 16, 2008Kid RockRock N' Roll Revival TourDickey Betts & Great Southern, Rev Run
August 23, 2008 17,000 $1,445,159
November 17, 2008 $629,800
January 13, 2009 14,394 $1,276,091
February 4, 2009Celine DionTaking Chances World TourGordie Brown17,283 / 17,283$1,351,246
April 25, 2009 13,764 $650,420
May 14, 2009 19,692 $2,450,119
October 25, 2009 11,178 $847,038
October 28, 2009 13,982 $982,909
May 4, 2010
October 8, 2010 12,574 $1,341,058
November 8, 2010 N/A 14,471 $207,896
April 10, 2011Lil WayneI Am Music II Tour[30] Nicki Minaj

Rick Ross

Porcelain Black

Travis Barker

Mix Master Mike

May 22, 2011 20,648 $1,575,841
August 20, 2011 12,005 $497,910
May 25, 2012 12,831 $704,945
October 27, 2012 15,034 $1,108,442
November 1, 2012 16,022 $2,449,110
November 11, 2012
February 2, 2013Lady GagaBorn This Way Ball[31] MadeonLady Starlight
March 13, 2013 16,120 $1,262,376
March 18, 2013 28,582 $2,346,203
March 19, 2013
August 8, 2013 13,947 $950,707
November 19, 2013 DJ Freestyle Steve 15,519 $1,540,510
December 14, 2013 14,079 $1,588,140
April 11, 2014 15,167 $1,436,167
June 4, 2014 13,463 $1,009,214
August 10, 2014
August 17, 2014 14,395 $1,463,826
October 3, 2014
September 28, 2015 29,688 $3,452,940
September 29, 2015
October 4, 2015
February 20, 2016 13,985 $1,520,878
April 19, 2016 15,450 $1,433,791
June 26, 2016 7,181 $448,623
July 21, 2016 13,960 $1,547,633
August 5, 2016
December 31, 2016Kid RockTim Montana and The Shrednecks
January 18, 2017 13,836 $1,208,732
February 19, 2017 The Former Me 17,549 $1,181,078
April 5, 2017Panic! at the DiscoDeath of a Bachelor TourMisterWivesSaint Motel
May 30, 2017 11,682 $1,083,554
October 22, 2017
November 16, 2017 16,343 $1,577,704
March 14, 2018 KidCutUp 15,026 $1,852,210
May 4, 2018 N/A 16,300 $2,001,462
October 13, 2018
October 19, 2018 The Bandito Tour[32]
October 20, 2018 An Evening with Fleetwood Mac[33]
October 30, 2018 Farewell Yellow Brick Road Tour[34] 15,495 $1,867,478
November 10, 2018 17,418 $1,900,401
February 5, 2019 Pray for the Wicked Tour[35] Two Feet
Betty Who
14,636 $921,028
February 18, 2019 Astroworld – Wish You Were Here Tour[36] 13,047 $856,705
March 22, 2019 An Evening with Michael Bublé[37] 12,837 $1,482,490
March 28, 2019 17,351 $2,425,805
May 10, 2019 14,404 $1,617,911
June 18, 2019 Cry Pretty Tour 360[38] Maddie & Tae, Runaway June11,477 $901,721
June 30, 2019 [39] 12,868 $818,495
July 6, 2019 14,474 $1,547,186
September 9, 2019 DNA World Tour[40] 13,888 $1,000,053
September 14, 2019 Happiness Begins Tour[41] Bebe Rexha
Jordan McGraw
15,247 $1,629,711
October 26, 2019 Courage World Tour[42] 11,735 $1,591,985
February 5, 2020 [43] Mt. Joy
J.S. Ondara
10,742 $534,241
February 7, 2020 13,387 $1,920,408
September 15, 2021 Love On Tour[44] 17,171 $2,745,557
December 16, 2021For King & CountryA Drummer Boy Christmas Tour
February 23, 2022 10,764 $947,172
March 20, 2022 13,801 $2,312,462
April 21, 2022 Bon Jovi 2022 Tour
August 10, 2022 12,270 $746,000
September 10, 2022
September 17, 2022 12,703 $1,729,229
September 18, 2022
October 9, 2022
October 14, 2022 The Who Hits Back!
October 22, 2022 Reba: Live in Concert
November 1, 2022 Spirits on Fire Tour
November 7, 2022Carrie UnderwoodDenim & Rhinestones TourJimmie Allen
November 15, 2022
December 10, 2022Trans-Siberian Orchestra2022 Winter Tour
March 30, 2023 Public Service Announcement[45]
April 14, 2023 Drunk or Dreaming Tour
April 25, 2023 9,063 $841,371
April 30, 2023
August 27, 2023Jonas BrothersFive Albums. One Night. The World TourLawrence
October 26, 2023AerosmithThe Black Crowes
March 12, 2024Olivia RodrigoGuts World TourChappell Roan
August 10, 2024Blink-182One More Time TourPierce the Veil
October 25, 2024
October 26, 2024

See also

Notes and References

  1. News: Hull's 'Blast' Leads the Way to New Arena. Lorraine. Kee-Montre. St. Louis Post-Dispatch. December 15, 1992. September 16, 2011.
  2. Web site: Scottrade Center. Ellerbe Becket. October 1, 2011. dead. https://web.archive.org/web/20090210072107/http://ellerbebecket.com/expertise/project/2_116/Scottrade_Center_formerly_Savvis_Center_.html. February 10, 2009.
  3. Web site: Ted O'Shea - Experience. Linkedin. March 30, 2018.
  4. Web site: Kiel Center. William Tao & Associates, Inc.. October 1, 2011. dead. https://web.archive.org/web/20110705141940/http://wmtao.com/rec-kiel.html. July 5, 2011.
  5. Web site: Scottrade Center. Alberici Construction. October 1, 2011.
  6. Web site: Projects. DKW Construction. October 1, 2011.
  7. News: Enterprise Center unveils new seats and flavors or Red Hot Riplets at Farmtruk. Daniel. Neman. St. Louis Post-Dispatch. 2019-10-02. 2021-01-01.
  8. Web site: Arena Specifications. Enterprise Center. January 24, 2013. December 2, 2014. https://web.archive.org/web/20141202120600/http://www.scottradecenter.com/arena-info/arena-specifications.html. dead.
  9. Web site: MidYear Worldwide Ticket Sales Arena Venues 2017. Pollstar. July 20, 2017. August 1, 2017.
  10. Web site: About Us Enterprise Center.
  11. Blues, Enterprise Enter 15-Year Building Naming Rights Agreement. St. Louis Blues. May 21, 2018. en-US. May 21, 2018.
  12. Education: Turpin's Trust - TIME. Time. 26 April 1937.
  13. Web site: Creighton 75, Missouri St. 58. Yahoo! Sports. March 3, 2007. March 3, 2007.
  14. News: Bon Jovi Keeps It Real at Scottrade Show. John. Byrum. St. Louis Post-Dispatch. May 23, 2011. November 30, 2014.
  15. News: Lessons Learned: Laurie Down $700,000 on Savvis Naming Rights Deal. St. Louis Business Journal. June 21, 2004. May 17, 2012.
  16. News: Scottrade Center to Be Renamed TD Ameritrade Center. Brenden. Schaeffer. KMOV. St. Louis. October 24, 2016. October 25, 2016. October 25, 2016. https://web.archive.org/web/20161025234859/http://www.kmov.com/story/33462196/scottrade-center-to-be-renamed-td-ameritrade-center. dead.
  17. News: It's Scottrade Center Now — But What Will It Be Next Year?. Michael. Calhoun. KMOX. St. Louis. September 26, 2017. November 19, 2017.
  18. News: St. Louis Blues' Arena Changing Name to Enterprise Center. The Washington Post. Associated Press. May 21, 2018. May 21, 2018. en-US. 0190-8286.
  19. St. Louis Blues and Enterprise Announce Building Naming-Rights Agreement; Rename Home of the Blues "Enterprise Center". Enterprise Rent-A-Car. en. May 21, 2018.
  20. News: Stillman's Blues Group Raised $72 Million to Buy Team. Amir. Kurtovic. St. Louis Business Journal. May 17, 2012. May 17, 2012.
  21. Web site: Attendance History. St. Louis Blues Hockey Club, L.P.. February 27, 2013. https://web.archive.org/web/20061112174510/http://www.stlouisblues.com/history/alltime/attendance_history.html. November 12, 2006. dead.
  22. News: Blues Remain Powerless, but Shut Out Hurricanes. Jeremy P.. Rutherford. St. Louis Post-Dispatch. January 6, 2008. February 27, 2013. D1.
  23. News: Despite Losing 'A,' Stastny Will Try to Be a Leader. Tom. Timmermann. St. Louis Post-Dispatch. November 5, 2017. November 22, 2017.
  24. https://www.pbr.com/en/news/press-releases/2019/1/pbr-announces-mason-lowe-memorial-event-in-st-louis.aspx Professional Bull Riders - PBR announces Mason Lowe Memorial event in St. Louis
  25. Web site: St. Louis to host 2020 NHL All-Star Game. KSDK. January 2019 . 2019-01-02.
  26. News: WWE's 'Raw' Celebrates Episode 1,000 in St. Louis. Diane. Toroian–Keaggy. St. Louis Post-Dispatch. July 21, 2012. January 23, 2018.
  27. Web site: Extreme Rules PPV in St. Louis draws sold out crowd. Wrestleview. May 23, 2013. August 23, 2013.
  28. Web site: Date And Location For 2017 WWE Money In The Bank PPV Confirmed, The Rock Praises Nia Jax (Video) - Wrestlezone. 27 December 2016. wrestlezone.com. 30 March 2018.
  29. Billboard Staff . 2003-03-03 . Matchbox Twenty, Sugar Ray Team For Tour . 2023-06-08 . Billboard . en-US.
  30. Web site: Kelly . Lil Wayne and Friends @ Scottrade Center in St. Louis MO sunday April 10th 2011 . 2024-01-07.
  31. September 5, 2012 . Lady Gaga Brings Born This Way Ball Tour to North America . March 3, 2024 . Rolling Stone . en-US.
  32. Web site: Review: Twenty One Pilots return to St. Louis for first time in two years – Lindenlink.
  33. Web site: Fleetwood Mac is back, delivering Buckingham-free show at Enterprise Center The Blender stltoday.com. 21 October 2018.
  34. Web site: Elton John delivers a glitzy good time during farewell show at Enterprise Center The Blender stltoday.com. 31 October 2018.
  35. Web site: Panic! at the Disco releases new video filmed at St. Louis concert The Blender stltoday.com. 19 March 2019.
  36. Web site: Travis Scott takes fans on a ride, literally, during sold-out Enterprise Center show The Blender stltoday.com. 19 February 2019.
  37. Web site: Michael Bublé is grateful — and just plain great — in Enterprise Center concert Concert reviews stltoday.com. 23 March 2019.
  38. Web site: Carrie Underwood remembers her roots in satisfying Enterprise Center concert The Blender stltoday.com. 19 June 2019.
  39. Web site: Shawn Mendes brings show to St. Louis at Enterprise Center Music stltoday.com. July 2019.
  40. Web site: Backstreet Boys' new 'DNA' tour coming to Enterprise Center The Blender stltoday.com. 9 November 2018.
  41. Web site: New COVID-19 protocols added to Jonas Brothers' Hollywood Casino Amphitheatre concert The Blender stltoday.com. 27 August 2021.
  42. Web site: In Concert CelineDion.com.
  43. Web site: Lumineers' grim 'III' album makes for an edifying, fun live show at Enterprise Center Concert reviews stltoday.com. 6 February 2020.
  44. Web site: Harry Styles lights up Enterprise Center with rock-star swagger, and it's worth the wait Concert reviews stltoday.com. 16 September 2021.
  45. Web site: Rage Against the Machine Announce Reunion Tour + Ticket Info. 13 February 2020.