Enpocket Explained

Enpocket was a global mobile media company providing integrated entertainment and mobile marketing services.^[1] The company was founded in 2001, headquartered in Boston, Massachusetts. Nokia acquired the company in 2007^{[2] [3]} and merged it into its Services division as Nokia Interactive Advertising. In November 2009 the business unit was moved to Nokia's NAVTEQ subsidiary and renamed to NAVTEQ Media Solutions,^[4] while the creative services team left to form Movement, a mobile marketing agency based in London.

Solutions include:^[4]

• Enpocket Platform: a mobile campaign management and delivery system combining multi-modal mechanics, including SMS, MMS, WAP advertising, and video with predictive analytics
• Enpocket Mechanics: used by advertisers to lead consumers to store, to sell tickets, to offer ring tones and wallpapers, to offer discount coupons, and to show video of a product in action
• Enpocket Network: provides brands to reach audience.

External links

• Nokia Interactive Advertising

Notes and References

1. Web site: About Enpocket. Business Wire. 2004-11-01. 2008-12-25.
2. Web site: Nokia to acquire Enpocket to create a global mobile advertising leader. Nokia. 2007-09-17. 2008-12-25.
3. Web site: The Ultimate Group Text & SMS Marketing . Nokia. 2011-02-11. 2012-06-10.
4. Web site: Enpocket, Inc. — Company Overview. https://web.archive.org/web/20071113191313/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=2557301. dead. November 13, 2007. BusinessWeek. 2008-12-25.