Enhanced TV explained

Enhanced TV was a blanket branding for interactive second screen experiences offered by selected ABC and ESPN television programs. Programs under the banner offered live interactivity through the ABC or ESPN website—including such as trivia questions, live statistics and play prediction games during sports broadcasts, and other features. The service was first introduced on college football in 1998 with PrimeTime Player, and was also used as part of other programs, such as Monday Night Football and ESPN Sunday Night Football, the Academy Awards, and Who Wants to Be a Millionaire.[1] [2] [3] [4]

Notes and References

  1. Web site: ABC Sports launches enhanced TV programming. Advertising Age. en. 2019-01-03.
  2. Web site: DirecTV Drops OpenTV's Wink. Mannes. George. 2003-11-13. TheStreet. en. 2019-01-03.
  3. Web site: ABCs Who Wants to Be a Millionaire? has drawn more than 1 millionviewers playing along with an enhanced-TV version of the telecast since the format started on March 28.. Broadcasting & Cable. en-us. 2019-01-03.
  4. Web site: ABC-TV sets Web-enhanced title game. MarketWatch. en-US. 2019-01-03.

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