English Disco Lovers Explained

English Disco Lovers
Abbreviation:	EDL
Location:	England

The English Disco Lovers (EDL) was a Web movement, formed as a Google bombing campaign with the intention of replacing the far-right group The English Defence League as the top search engine result for "EDL".^{[1] [2] [3] [4]} The website has since been taken down.

History

The English Disco Lovers was formed on 18 September 2012^[5] by four anonymous London-based friends, who were discussing the appropriation of the initials EDL from the English Defence League and "putting it to better use". Some time after that they wrote a manifesto expressing their aim to oust the existing EDL from the top of Google's and Facebook's search results, aiming to achieve this via search engine optimisation using a website, Twitter feed, and Facebook page.

In an emailed comment to The Guardian, they said:

External links

• • English Disco Lovers Facebook page
• English Disco Lovers Twitter account

Notes and References

1. News: How to disco dance the EDL off Google and Facebook. 1 February 2013 . The Guardian. Lynskey . Dorian . 31 July 2013.
2. Web site: English Disco Lovers - bumping the EDL off of Google. 14 November 2012 .
3. News: English Disco Lovers: Google-Bomben gegen rechte Hooligans. 5 February 2013. Der Spiegel. Brücken. Timo. 5 February 2012.
4. News: English Disco Lovers Reclaim EDL Initials. 13 February 2013 . The Quietus. Tuffrie . Laurie . 31 July 2013.
5. Web site: English Disco Lovers Facebook info. . 2 February 2012.