English Biscuit Manufacturers Explained

English Biscuit Manufacturers
Type:	Private
Founder:	Khawar Masood Butt
Area Served:	Pakistan
Key People:	Zeelaf Munir (CEO)
Industry:	Biscuit
Foundation:	^[1]
Location:	Karachi, Pakistan

English Biscuit Manufacturers (EBM), previously known as Peek Freans Pakistan, is a Pakistani biscuits manufacturer based in Karachi, Pakistan.^[2] According to a Nielsen survey, EBM enjoys a 45% market share. It makes Peek Freans biscuits and is the owner of the Pied Piper trademark.^[3]

Sooper, a brand of EBM, accounts for almost half of the company's revenues.^[2]

History

It was founded in 1966 as Peek Freans Pakistan Limited.^[1]

In 2013, Sooper passed the billion mark.^{[1] [4]}

In November 2021, Sooper Soft Bakes, a brand extension of Sooper biscuits was launched.^[5]

Brands

• Saltish (1968)
• Marie (1971)
• Chocolate Sandwich (1971)
• Lemon Sandwich (1973)
• Butter Puff (1974)
• Click (1976)
• Peanut Pik (1984)
• Zeera (1984)
• Gluco (1987)
• Party (1996)
• Sooper (1996)
• Rio (2003)
• Farm House Cookies (2011)
• Nan Khatai (2015)
• Chocolicious (2015)
• Jam Delight (2017)
• Cake Up (2018)
• Choco Bites (2019)
• Cake-UP Triple Chocolate (2019)
• Cake-UP Sandwich (2020)

Notes and References

1. Web site: Our Story . EBM . https://web.archive.org/web/20160816115738/http://www.ebm.com.pk/about/our-history/ . 16 August 2016 . 23 January 2024.
2. News: Biscuit manufacturers: EBM’s story and the journey that lies ahead . Farooq . Baloch . The Express Tribune . 27 July 2014 . 23 January 2024.
3. News: EBM sponsors 16th Young Leaders Conference . The Nation . 26 July 2017 . 23 January 2024.
4. News: Pakistani brands who found success against their global competitors . Wali . Zahid . 16 June 2017 . The Express Tribune . 23 January 2024.
5. McCormack . Marylou . January-February 2022 . EBM Shapes up Another Sooper . 23 January 2024 . Aurora.