Endless (Frank Ocean album) explained

Endless
Type:video
Artist:Frank Ocean
Cover:Frankoceanendlessart.png
Caption:Artwork used on Blonded Radio
Released:August 19, 2016
Recorded:2013–2016
Studio:
Genre:
Length:45:55
Label:
Director:Frank Ocean
Producer:
Prev Title:Channel Orange
Prev Year:2012
Next Title:Blonde
Next Year:2016

Endless is a visual album by American singer Frank Ocean. It was released on August 19, 2016, as an exclusive streaming-only video on Apple Music, and preceded the August 20 release of Ocean's second studio album Blonde. Endless was later remastered and had a limited reissue in physical audio and visual formats on November 27, 2017.[4]

The album followed a period of controversy for Ocean, who was in a highly publicized battle with Def Jam Recordings, and it was the subject of widespread media discussion upon release. Endless was recorded in various studios across California, as well as in London, Miami, and Berlin, with production handled primarily by Ocean, Vegyn, Michael Uzowuru, and Troy Noka; Ocean previously collaborated with Noka on his debut mixtape, Nostalgia, Ultra (2011).

The film follows Ocean silently woodworking on a staircase while the audio plays. Music journalists have noted the album features a minimalist aesthetic with a loose musical structure and contains similar elements featured on Blonde, including ambient pop, avant-soul, R&B, and trap. Thematically, Endless explores Ocean's status as a celebrity, love and heartbreak, and age. It also contains uncredited guest appearances from Sampha and Jazmine Sullivan.

Endless received generally positive reception, with critics praising the musical content, namely its abstract structural compositions, although some were divided over the visual aspects, noting its length. Upon its re-release, it was positively reassessed, with praise directed toward its variety and since become a cult favorite among Ocean's discography.

Background

On February 21, 2013, Ocean confirmed work began for his second studio album, including tentative collaborations with Tyler, the Creator, Pharrell Williams, and Danger Mouse. Ocean also revealed it would be another concept album,[5] and he was drawing influence from the Beach Boys and the Beatles. Ocean expressed an interest in collaborating with Tame Impala and stated an intention to record in Bora Bora.[6] He also stated a desire to collaborate with Archy Marshall, better known as King Krule; however, Marshall stated in an interview with Pitchfork that the collaboration was not successful, saying: "Frank was at my house, yeah... He came down and he wanted me to do something for his record, but I don't think he liked it."[7]

In April 2014, Ocean stated his second album was nearly finished, and in June, Billboard reported the singer was working with Happy Perez, Charlie Gambetta and Kevin Ristro (whom he worked with on Nostalgia, Ultra), alongside Hit-Boy, Rodney Jerkins, and Danger Mouse.[8] [9] On November 29, 2014, Ocean released a snippet to "Memrise", a song rumored as the lead single from his new album, on Tumblr. The snippet received generally positive reception, with critics praising Ocean's musical experimentation and continued exploration of melancholic themes.[10]

On January 16, 2015, Ocean posted a cover of "(At Your Best) You Are Love" on Tumblr as a tribute to Aaliyah. On April 6, Ocean announced the follow-up to Channel Orange would be released in July, as well as a publication, although no further details were released. The album was ultimately not released in July, with no explanation given for its delay. The publication was rumored to be called Boys Don't Cry, and was slated to feature "Memrise".[11] [12] [13]

Release and promotion

On July 2, 2016, he hinted at a possible second album on his website. It featured an image of a library card labeled "Boys Don't Cry" with numerous stamps, implying various due dates between July 2015 and November 2016. Ocean's brother, Ryan Breaux, further suggested a release in July 2016, with an Instagram caption of the image reading "BOYS DON'T CRY #JULY2016".[14] On August 1, 2016, a live video hosted by Apple Music showing an empty hall was launched on the website boysdontcry.co. The website also featured a new "boysdontcry" graphic. The video marked the first update on the website since a "date due" post from July.[15]

On August 1, 2016, a video appeared that showed Frank Ocean woodworking and sporadically playing instrumentals on loop.[16] That same day, many news outlets reported that August 5, 2016, could be the release date for Boys Don't Cry.[17] [18] The video was revealed to be promotion for Endless, a 45-minute-long visual album that began streaming on Apple Music on August 19, 2016.[19] It was later confirmed that Endless is a different project than Ocean's second studio album. The assumed title Boys Don't Cry had been replaced with a new title. Endless was his final album with Def Jam Recordings, which fulfilled his recording contract.[20] [21]

On April 24, 2017, Ocean aired a remix of "Slide on Me" featuring Young Thug on his radio show Blonded Radio. On November 27, on Cyber Monday, Ocean released physical, remastered editions of Endless, along with new merchandise.[22]

Critical reception

Endless received generally positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 74, based on 13 reviews.

In The Guardian, Tim Jonze said Ocean mixed the pop with the avant-garde on Endless, calling it "a rich, varied and – at times – challenging musical feast", however noting that "much of this album floats by hazily and with no clear direction". In a joint review of Endless and Blonde for Q magazine, Victoria Segal said "these records might not eclipse Channel Orange, but they have their own mercurial gleam, mapping the spaces between people, reaching for a hazy intimacy that almost feels real." Ryan Dombal of Pitchfork wrote that "as a piece of filmed entertainment, Endless is painfully dull", however praised the "much more exciting" music, comparing it to a mixtape, and stating that it is "an intriguing peek into [Ocean's] process, and it contains some of the rawest vocal takes he's ever put out". For Consequence of Sound, Nina Corcoran wrote that the video "wobbles between its highs and lows". She was ambivalent to the music's abstract nature, noting that "is filled with beauty, but it feels like a dream where you don't remember much, even if you take a pen to paper as soon as you wake". In a mixed review for AllMusic, Andy Kellman wrote that the tracks "melt into one another", concluding that "it's a smartly ordered patchwork of mostly secondary material".

Spin magazine's Brian Josephs was more critical, believing it did not work as an album. "As a whole, Endless feels formless," Josephs wrote, "like pretty, curlicue-flaunting cursive with no adherence to notebook margins." Dan Caffrey of The A.V. Club stated that the album's concept "would be slightly fascinating", if the length didn't result in "the video becom[ing] a chore to sit through". He praised the album's opening tracks, however criticised the music overall as "undercooked ambience, half-finished verses, and robotic descriptions of Apple products".

Rankings

At the end of 2016, Endless appeared on a number of critics' lists ranking the year's best albums.

Publication! scope="col" class="unsortable"
ListRank
DIY16 Albums That Shaped 2016
Tiny Mix TapesFavorite 50 Music Releases of 2016
The Times100 Best Records of the Year
BrooklynVeganTop Albums of 2016
CrackAlbums of the Year: 2016

Track listing

Notes

Sample credits

Personnel

Film

Album

Musicians

Production

Technical

Design

Release history

List of release dates, formats, and label
RegionDateFormatEditionLabel
VariousAugust 19, 2016Visual
November 27, 2017Boyfriend

Notes

Notes

Notes and References

  1. Web site: Earls. John. Universal Music to ban streaming exclusives after Frank Ocean 'duped' them. NME. 23 September 2016.
  2. Web site: Pulido. Izzy. FRANK OCEAN BANGS OUT 'BLONDE,' 'ENDLESS,' AND 'NIKES' ALL IN ONE WEEKEND. Anyarena. 24 September 2016. https://web.archive.org/web/20160902011545/http://anyarena.com/en/music/frank-ocean-blonde-endless-nikes-album-music-video_12666. 2 September 2016. dead.
  3. Web site: Frank Ocean visual album Endless is an orchestral dream with synth R'n'B and trap for good measure. Adejobi. Alicia. International Business Times. August 19, 2016. April 10, 2018.
  4. Frank Ocean's 'Endless' Album Is Coming To Streaming Services: Exclusive. Billboard. Ross Scarano. Dan Rys.
  5. Web site: Frank Ocean's Next Album Is On Its Way! . PerezHilton.com . 2013-02-21 . 2013-06-16 . 2013-03-01 . https://web.archive.org/web/20130301014831/http://perezhilton.com/2013-02-21-frank-ocean-new-album-details-collaborations . dead .
  6. Frank Ocean 'Like 10, 11 Songs' Into New Album . Rolling Stone. February 20, 2013. June 16, 2013.
  7. Web site: King Krule on Music He Wrote for Frank Ocean: "I Don't Think He Liked It" . . 21 August 2017 .
  8. Web site: Memrise by Frank Ocean. dindindara. dead. https://web.archive.org/web/20141205195054/http://dindindara.com/memrise-frank-ocean/. 2014-12-05.
  9. Frank Ocean Signs to New Management With Three Six Zero. Billboard. Andrew. Hampp. September 15, 2014. August 1, 2016.
  10. Web site: Listen to Frank Ocean's new track Memrise. November 28, 2014. The Guardian. August 1, 2016.
  11. Web site: Frank Ocean's next album is coming in July. The Verge. Sam. Byford. April 7, 2015. August 1, 2016.
  12. Web site: Frank Ocean Announces New Record. Pitchfork. Molly. Beauchemin. April 6, 2015. August 1, 2016.
  13. Web site: New Frank Ocean album due in July. The Guardian. April 7, 2015. August 1, 2016.
  14. Web site: Frank Ocean Teases Boys Don't Cry July Release Date. Vulture.com. Devon. Ivie. July 2, 2016. August 1, 2016.
  15. Web site: Frank Ocean Launches Mysterious Live Stream. Pitchfork. Jazz. Monroe. August 1, 2016. August 1, 2016.
  16. Web site: Frank Ocean. Boys Don't Cry.
  17. Web site: Frank Ocean's Long-Awaited 'Boys Don't Cry' Is Due on Friday. August 2, 2016. The New York Times.
  18. Frank Ocean to Release New Album 'Boys Don't Cry' This Week. Rolling Stone.
  19. News: Frank Ocean Releases "Visual Album" Endless: Watch - Pitchfork Media. The New York Times. August 2016. Sisario. Ben.
  20. Web site: After Releasing Endless Through Def Jam, Frank Ocean Went Independent With Blonde. 23 August 2016.
  21. Frank Ocean Unveils Contemplative 'Endless' Visual Album Stream. Rolling Stone. 19 August 2016.
  22. Web site: Frank Ocean Selling Endless Vinyl, DVD, More in Cyber Monday Sale Pitchfork. pitchfork.com. 27 November 2017. en. 2017-11-28.
  23. There's A Tiny Piece Of Queer History Hiding In Frank Ocean's Visual Album. The Fader. 19 August 2016. 2 August 2017. Myles Tanzer.
  24. News: Frank Ocean lança álbum visual com sample da música 'Vapor Barato', de Gal Costa. pt. HuffPost Brasil. 2 August 2017. August 19, 2016. 3 July 2018. https://web.archive.org/web/20180703075500/https://www.huffpostbrasil.com/2016/08/19/frank-ocean-lanca-album-visual-com-sample-da-musica-vapor-barat_a_21697025/. dead.