Endeavour Group Explained

Endeavour Group Ltd
Foundation:2019
Founder:Woolworths Group
Location City:Sydney
Location Country:Australia
Key People:Peter Hearl (Chairman)
Steve Donohue (Managing Director)
Industry:Retail
Revenue:$1.4 billion
Revenue Year:2021
Net Income:$261 million
Net Income Year:2021
Num Employees:28,000
Num Employees Year:2021
Subsid:See below
Homepage:www.endeavourgroup.com.au

Endeavour Group Ltd (EG) is an Australian alcoholic drinks retailer, hotel operator, and poker machine operator that was spun off from Woolworths Group in 2021.

History

In 2019, Woolworths restructured its alcoholic drinks business to form Endeavour Group.[1] In June 2021, the Endeavour Group was listed as a separate entity on the Australian Securities Exchange.[2] [3]

In April 2023, Endeavour invested $3 million in esports company Fortress.[4]

In August 2023, the Victorian Gambling and Casino Control Commission fined Australian Leisure and Hospitality Group $550,000 after finding the company had run 220 gaming machines across 62 venues in the state without installing the mandatory harm reduction technology YourPlay.[5]

Subsidiaries

Subsidiaries include:[6] [7]

Cellarmasters

Cellarmasters was acquired by Woolworths from Archer Capital in 2011 for $340 million.[9] The company was founded in 1982 by David Thomas.[10]

Jimmy Brings

Jimmy Brings is a liquor delivery business founded in 2011 by Nathan Besser and David Berger.[11] [12] The business was acquired by Woolworths in December 2017.[13] The company expanded its range to include non-liquor drinks, snacks and convenience items in 2022.[14] In November 2024, Jimmy Brings entered a partnership with the Woolworths Group's Milkrun delivery service which saw the Jimmy Brings range added to Milkrun. Jimmy Brings is scheduled to be fully integrated into Milkrun on 28 November 2024 meaning purchases would only be available through Milkrun.[15] [16]

Paragon Wine Estates

Paragon Wine Estates, Endeavour's premium wine portfolio, was established in September 2019 to house existing Endeavour brands Krondorf, Isabel Estate, Riddoch and the newly-acquired Chapel Hill.[17] Paragon acquired Yarra Valley winery Oakridge Wines in March 2021,[18] Tasmanian winery Josef Chromy Wines in May 2022,[19] McLaren Vale's Shingleback Wine in August 2022,[20] and Margaret River winery Cape Mentelle Vineyards in January 2023.[21]

Shorty's Liquor

Shorty's Liquor was founded in 2001 by David Short. It is a liquor delivery business focused on business and corporate customers. Woolworths purchased a majority stake in the company in 2020.[22] [23]

Notes and References

  1. https://www.brewsnews.com.au/2021/05/10/windfall-for-shareholders-in-endeavour-drinks-demerger/ Windfall for shareholders in Endeavour Drinks demerger
  2. https://web.archive.org/web/20210624053651/https://www.brewsnews.com.au/2021/06/24/endeavour-drinks-group-makes-solo-debut-on-asx/ Endeavour Drinks Group makes solo debut on ASX
  3. https://www.reuters.com/article/us-endeavour-group-listing-idUKKCN2E00BZ Endeavour Group makes Australia stock market debut after Woolworths split
  4. Web site: Yun . Jessica . 2023-04-04 . Dan Murphy's owner pours $3m into esports mega-venue . 2023-09-25 . The Sydney Morning Herald . en.
  5. Web site: Crowe . Alex . 2023-08-26 . Pub giant fined $550,000 for 'wilful' breaches of Victoria's pokies laws . 2023-09-25 . The Age . en.
  6. https://web.archive.org/web/20210624054709/https://endeavourgroup.com.au/endeavour-group-lists-on-asx/ Endeavour Group lists on ASX
  7. https://www.endeavourgroup.com.au/our-brands Our Brands
  8. Web site: ALH Group. ALH Group. 30 March 2023.
  9. News: Janda . Michael . 2011-02-24 . Woolies buys Cellarmasters, posts profit rise . 2024-09-04 . ABC News . en-AU.
  10. Web site: Greenblat . Eli . 2011-02-25 . A history of sellers and buyers, and wine lovers . 2024-09-04 . The Sydney Morning Herald . en.
  11. News: Mochan . Kit . 2019-09-19 . 'Not great news': Health experts warn of harm over the convenience of alcohol delivery apps . 2024-09-01 . ABC News . en-AU.
  12. Web site: Jones . Kate . 2016-12-08 . Move over, the big bottles are coming to town . 2024-09-01 . The Sydney Morning Herald . en.
  13. Web site: Hatch . Patrick . 2018-02-24 . Why Woolies boss thinks Uber Eats is a bigger threat than Amazon . 2024-09-01 . The Sydney Morning Herald . en.
  14. Web site: Doherty . Ioni . 2022-12-15 . Jimmy Brings is now the all-round entertainer. Service expands beyond liquor- will now also bring cheese & crackers. . 2024-09-01 . Drinks Trade . en-US.
  15. Web site: Young . Andy . 2024-11-08 . Endeavour partners with Milkrun . 2024-11-14 . The Shout . en-US.
  16. Web site: Tassell . Dominique . 2024-11-11 . Two popular online delivery services announce huge move . 2024-11-14 . 7NEWS . en.
  17. Web site: Young . Andy . 2019-09-13 . Endeavour Drinks buys Chapel Hill and sets up Paragon Wine Estates . 2023-01-13 . National Liquor News . en-US.
  18. Web site: Young . Andy . 2021-03-15 . Endeavour Group acquires Oakridge Wines . 2023-01-13 . National Liquor News . en-US.
  19. Web site: Haupt . Pippa . 2022-05-03 . Endeavour Group acquires Josef Chromy . 2023-01-13 . Food & Drink Business . en.
  20. Web site: Berry . Kim . 2022-08-10 . Endeavour expands premium wine portfolio . 2023-01-13 . Food & Drink Business . en.
  21. Web site: Mercer . Chris . 2023-01-12 . Cape Mentelle winery to be acquired by Endeavour Group . 2023-01-13 . Decanter . en.
  22. Web site: Powell . Dominic . 2020-01-13 . Woolworths polishes Endeavour offering with liquor delivery stake . 2024-09-01 . The Sydney Morning Herald . en.
  23. Web site: Prodanovic . Doris . 2020-01-14 . Woolworths acquires Shorty's Liquor . 2024-09-01 . Food & Drink Business . en.

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