Enchule Explained

Enchule
Cover:Rauw Alejandro - Enchule.jpeg
Type:single
Artist:Rauw Alejandro
Album:Afrodisíaco
Language:Spanish
Genre:
  • Reggaeton
Producer:
Prev Title:En Tu Cuerpo (Remix)
Prev Year:2020
Next Title:La Nota
Next Year:2020

"Enchule" (Puerto Rican slang for "a romantic obsession") is a song recorded by Puerto Rican singer Rauw Alejandro for his debut studio album, Afrodisíaco (2020). It was written by Alejandro, while the production was handled by Mr. Naisgai and Eydren con el Ritmo. The song was released for digital download and streaming by Sony Music Latin and Duars Entertainment on September 17, 2020, as the third single from the album. A Spanish language pop song, it was noted by the media for being different with Alejandro's usual reggaeton aesthetic, and is a love song, in which he expresses the feelings of the person on the stage where he know he has fallen in love.

"Enchule" received positive reviews from music critics, who complimented the singer's vocals. The track was nominated for La Coreo Más Hot at the 2021 Premios Juventud. It was commercially successful in Spain, reaching the top 10 in the country and being certified platinum. An accompanying music video, released simultaneously with the song, was directed by Gustavo "Gus" Camacho. It depicts Alejandro traveling to different parts of the world in the search of love. He is shown dancing in Tokyo streets, in front of the Eiffel Tower, near the Egyptian pyramids, and up in the clouds. His choreography was praised by the critics and the video was nominated for Best Latin Video Choreography at the 2020 Latin Music Official Italian Awards.

Background and release

In January 2020, Rauw Alejandro revealed the titles of four of his upcoming songs, including "Enchule".[1] He explained that the song's title refers to "when you like something or someone to levels that only you think about it".[2] In February 2020, he announced that he was working on his debut studio album Afrodisíaco.[3] "Enchule" was released for digital download and streaming by Sony Music Latin and Duars Entertainment as the third single from Afrodisíaco on September 17, 2020.[4] [5] [6] It was included as the fifth track on the album, released November 13, 2020.[7] During an interview with Remezcla, he described the track as his "favorite song", stating that he "enjoyed this one so much".[8]

Music and lyrics

Musically, "Enchule", which was noted by the media for being different with Alejandro's usual reggaeton aesthetic, is a Spanish language pop song,[9] [10] with elements of R&B and trap.[11] It was written by Alejandro and produced by Mr. Naisgai and Eydren con el Ritmo. The track runs for a total of three minutes and five seconds.[4] Lyrically, "Enchule" is a love song, in which Alejandro expresses the feelings of the person on the stage where he know he has fallen in love. The word "Enchule" is a Puerto Rican slang for a romantic obsession.[5] [8]

Reception

Critical

Upon release, "Enchule" was met with positive reviews from music critics. Remezcla's Lucas Villa called Alejandro's voice "hypnotic" and described the song as "alluring". In 2022, Ernesto Lechner from Rolling Stone ranked the track as Alejandro's 12th-best song.[9]

The track was nominated for La Coreo Más Hot at the 2021 Premios Juventud.[12]

Commercial

In Spain, "Enchule" debuted at number 43 on September 27, 2020. It subsequently peaked at number 10 on the chart issue dated November 1, 2020, becoming Alejandro's fifth top 10 hit in the country. The track was later certified platinum by the Productores de Música de España (PROMUSICAE), for track-equivalent sales of over 40,000 units in the country. In Latin America, the song experienced moderate chart success. It peaked at number 4 in Dominican Republic, number 21 in Paraguay, number 47 in Peru, and number 66 in Argentina. The song was also certified double platinum by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON), for track-equivalent sales of over 120,000 units in Mexico.

Promotion

Music video

An accompanying music video was released simultaneously with the song. The visual was directed by Venezuelan director Gustavo "Gus" Camacho,[8] who had also directed the videos for Alejandro's previous singles "Fantasías",[13] "Fantasías (Remix)",[14] "Elegí",[15] "Tattoo (Remix)",[16] and "Elegí (Remix)".[17] It depicts Alejandro traveling to different parts of the world in the search of love. He is shown dancing in Tokyo streets, in front of the Eiffel Tower, near the Egyptian pyramids, and up in the clouds. Remezcla's Lucas Villa gave the "dance-heavy" video a positive review, calling it "cute", while labeling Alejandro "a straight choreo killer".[8] Happy FM staff described the video as "incredible",[18] while MTV News staff called it "magical".[19] The visual was nominated for Best Latin Video Choreography at the 2020 Latin Music Official Italian Awards.[20]

Live performances

"Enchule" was included on the set lists for Alejandro's the Rauw Alejandro World Tour and the Vice Versa Tour.[21] [22]

Credits and personnel

Credits adapted from Tidal.[23]

Charts

Weekly charts

Chart (2020-2021)!scope="col"
Peak
position
Dominican Republic (Monitor Latino)[24] 4
Global Excl. US (Billboard)[25] 163
Paraguay Urbano (Monitor Latino)[26] 17
Peru Streaming (UNIMPRO)[27] 47

Monthly charts

Chart (2020)! scope="col"
Peak
position
Paraguay (SGP)[28] 21

Release history

Region! scope="col"
DateFormatLabel
VariousSeptember 17, 2020
Latin AmericaSeptember 18, 2020Contemporary hit radio[29]
ItalyOctober 23, 2020[30]

Notes and References

  1. rauwalejandro. Rauw Alejandro. Rauw Alejandro. 1218230230462226432. January 17, 2020. Next songs coming up!! Tattoo, Ponte Pa Mi ft......, Enchule, Algo Magico . live. https://web.archive.org/web/20230126164142/https://twitter.com/rauwalejandro/status/1218230230462226432?s=19. January 26, 2023. January 26, 2023.
  2. rauwalejandro. Rauw Alejandro. 1308214842302648323. September 22, 2020. 'Enchule' es cuando te gusta algo o alguien a niveles que solo piensas en eso.. live. https://web.archive.org/web/20230126164133/https://twitter.com/rauwalejandro/status/1308214842302648323?t=YmCmM_TIbsdvFoiIV3LWxg&s=19. January 26, 2023. January 26, 2023.
  3. News: Rauw Alejandro anticipa su segundo disco con un nuevo single romántico: 'Tattoo'. Billboard Argentina. es. February 13, 2020. September 13, 2022. September 13, 2022. https://web.archive.org/web/20220913220524/https://billboard.com.ar/rauw-alejandro-anticipa-su-segundo-disco-con-un-nuevo-single-romantico-tattoo/. live.
  4. Web site: Enchule - Single by Rauw Alejandro. Apple Music (global). January 26, 2023. live. https://web.archive.org/web/20230126164119/https://music.apple.com/us/album/enchule-single/1532083935. January 26, 2023.
  5. News: El puertorriqueño Rauw Alejandro lanza su nueva canción, 'Enchule'. La Vanguardia. es. September 17, 2020. January 26, 2023. January 26, 2023. https://web.archive.org/web/20230126224414/https://www.lavanguardia.com/vida/20200917/483526650683/el-puertorriqueno-rauw-alejandro-lanza-su-nueva-cancion-enchule.html. live.
  6. News: Rauw Alejandro lanza 'Enchule', tercer sencillo de su álbum 'Afrodisíaco'. El Debate. Inzunza. Francisco. es. September 22, 2020. January 27, 2023. January 27, 2023. https://web.archive.org/web/20230127204259/https://www.debate.com.mx/show/Rauw-Alejandro-lanza-Enchule-tercer-sencillo-de-su-album-Afrodisiaco-20200922-0286.html. live.
  7. Web site: Afrodisíaco by Rauw Alejandro. Apple Music (global). September 2, 2022. September 2, 2022. https://web.archive.org/web/20220902165713/https://music.apple.com/album/afrodis%C3%ADaco/1536861742. live.
  8. News: Rauw Alejandro Debuts His Dance-Heavy 'Enchule' Music Video. Villa. Lucas. Remezcla. September 18, 2020. January 26, 2023. January 26, 2023. https://web.archive.org/web/20230126164223/https://remezcla.com/music/rauw-alejandro-enchule-video/. live.
  9. The 50 Best Rauw Alejandro Songs. Rolling Stone. Lechner. Ernesto. November 8, 2022. November 11, 2022. November 8, 2022. https://web.archive.org/web/20221108152530/https://www.rollingstone.com/music/music-lists/the-50-best-rauw-alejandro-songs-1234621320/. live.
  10. News: Enchule MP3 Song Download by Rauw Alejandro. Gaana. January 27, 2023. January 27, 2023. https://web.archive.org/web/20230127204756/https://gaana.com/song/enchule. live.
  11. News: Afrodisíaco Review by Thom Jurek. Jurek. Thom. AllMusic. March 3, 2023. March 3, 2023. https://web.archive.org/web/20230303100129/https://www.allmusic.com/album/afrodis%C3%ADaco-mw0003441286. live.
  12. Camilo & Karol G Lead 2021 Premios Juventud Nominations: Full List . Billboard . August 15, 2020 . August 14, 2020 . November 11, 2021 . https://web.archive.org/web/20211111053105/https://www.billboard.com/articles/columns/latin/9587082/premios-juventud-2021-nominations-list . live .
  13. News: Rauw Alejandro y Farruko comparten sus Fantasías. Primera Hora. es. August 30, 2019. November 14, 2022. November 14, 2022. https://web.archive.org/web/20221114112459/https://www.primerahora.com/entretenimiento/musica/notas/rauw-alejandro-y-farruko-comparten-sus-fantasias/. live.
  14. Latin Remix of the Week: Rauw Alejandro's 'Fantasias' With Anuel AA, Natti Natasha, Farruko & Lunay. Billboard. Roiz. Jessica. March 6, 2020. November 5, 2022. November 6, 2022. https://web.archive.org/web/20221106214316/https://www.billboard.com/music/latin/rauw-alejandro-fantasias-remix-anuel-aa-natti-natasha-farruko-lunay-9329905/. live.
  15. News: Así suena la nueva canción de Rauw Alejandro, Lenmy Tavárez, Dalex y Dimelo Flow. Oxigeno Fm. es. March 29, 2020. January 24, 2023. January 24, 2023. https://web.archive.org/web/20230124211856/https://www.oxigeno.fm/2020/asi-suena-la-nueva-cancion-rauw-alejandro-lenmy-tavarez-dalex-dimelo-flow-222027.html. live.
  16. News: Camilo y Rauw Alejandro se pasean en triciclo por Miami en el remix de 'Tattoo'. Europa FM. July 10, 2020. October 23, 2022. October 23, 2022. https://web.archive.org/web/20221023174058/https://www.europafm.com/noticias/musica/camilo-rauw-alejandro-pasean-triciclo-miami-remix-tattoo-letra-cancion_202007105f084d2b8fbe650001b4277e.html. live.
  17. News: Rauw Alejandro estrena nuevo remix de su éxito 'Elegí' junto a Dalex y Lenny Tavarez. es. El Comercio. August 29, 2020. January 24, 2023. January 24, 2023. https://web.archive.org/web/20230124223255/https://elcomercio.pe/luces/musica/rauw-alejandro-estrena-nuevo-remix-de-su-exito-elegi-junto-a-dalex-y-lenny-tavarez-nndc-noticia/?ref=ecr. live.
  18. News: Rauw Alejandro: Estas son sus mejores colaboraciones hasta el momento. es. Happy FM. March 14, 2021. January 17, 2023. January 17, 2023. https://web.archive.org/web/20230117111832/https://happyfm.es/musica/rauw-alejandro-estas-son-sus-mejores-colaboraciones-hasta-el-momento-186225/. live.
  19. News: How Rauw Alejandro Blends R&B And Reggaetón As An 'Afrodisíaco'. MTV News. November 19, 2020. January 31, 2023. January 31, 2023. https://web.archive.org/web/20230131212101/https://www.mtv.com/news/5bohce/rauw-alejandro-interview-afrodisiaco-latin-grammys. dead.
  20. News: Latin Music Official Italian Awards 2020. Latin Music Official Italian Awards. December 17, 2021. January 11, 2021. https://web.archive.org/web/20210111203924/https://www.latinmusicofficial.it/?page_id=17163. dead.
  21. News: Rauw Alejandro da primer gran concierto en Puerto Rico como parte de su gira. Ortiz. Jorge J. Muñiz. Swissinfo. es. October 22, 2021. January 24, 2023. January 24, 2023. https://web.archive.org/web/20230124211438/https://www.swissinfo.ch/spa/p-rico-m%C3%BAsica_rauw-alejandro-da-primer-gran-concierto-en-puerto-rico-como-parte-de-su-gira/47048770. live.
  22. News: Rauw Alejandro se sube a las nubes con su 'Vice Versa Tour' en Fuengirola. Revista Lugar de Encuentro. es. June 11, 2022. August 15, 2022. August 15, 2022. https://web.archive.org/web/20220815195258/https://revistalugardeencuentro.com/2022/06/11/rauw-alejandro-se-sube-a-las-nubes-con-su-vice-versa-tour-en-fuengirola/. live.
  23. Web site: Enchule / Rauw Alejandro. Tidal. August 14, 2022.
  24. Web site: Top 20 General – República Dominicana – Del 19 al 25 de Octubre, 2020. Monitor Latino. January 29, 2023. Spanish. live. January 29, 2023. https://web.archive.org/web/20230129194538/http://charts.monitorlatino.com/top20/Print/rd/general/20201019.
  25. Rauw Alejandro Chart History (Billboard Global Excl. US). Billboard. January 23, 2023. January 24, 2023. https://web.archive.org/web/20230124001526/https://www.billboard.com/artist/rauw-alejandro/chart-history/glx/. live.
  26. Web site: Top 20 Urbano – Paraguay – Del 23 al 29 de Noviembre, 2020. Monitor Latino. January 29, 2023. Spanish. live. January 29, 2023. https://web.archive.org/web/20230129194331/http://charts.monitorlatino.com/top20/Print/paraguay/urbano/20201123.
  27. Web site: Perú BMAT Total Streams - Semana 29. UNIMPRO. September 29, 2021. Spanish. https://web.archive.org/web/20210929121152/http://www.unimpro.org/sitio/wp-content/uploads/2021/08/BMAT-Total-Streams-PE-TOP-1000-Week-29.pdf. September 29, 2021. live.
  28. Web site: Noviembre - Top #100 de canciones de SGP. SGP. January 23, 2023. es . January 23, 2023. https://web.archive.org/web/20230123221845/http://www.sgp.com.py/listado/90/noviembre-top-100-de-canciones-de-sgp. live .
  29. News: 'Enchule' Rauw Alejandro - Duars Entertainment/Sony Music. Monitor Latino. es. January 31, 2023. subscription. January 31, 2023. https://web.archive.org/web/20230131153414/https://reportes.monitorlatino.com/Reports/DetalleSearch/Canciones/pisong,1283452325. live.
  30. News: Radio Date. EarOne. it. August 15, 2022. August 15, 2022. https://web.archive.org/web/20220815202500/https://www.earone.it/radio_date/search/artist/history/rauw%20alejandro/. live.