Emtee Explained

Emtee
Background:solo_singer
Birth Name:Mthembeni Ndevu
Birth Date:17 September 1992
Birth Place:Matatiele, South Africa[1]
Origin:Soweto, Johannesburg, South Africa
Instrument:Vocals, marimba
Years Active:2010–present
Label:

Mthembeni Ndevu, professionally known by his stage name Emtee (stylized as eMTee) is a South African rapper.Regarded as one of the best and most influential figures in the South African music scene .He was born and grew up in Rockville, Soweto, where he was involved in talent shows. His career began at the age of 17, and his debut hit single, "Roll Up" was released in 2015. Emtee was signed to Ambitiouz Entertainment,[2] released his debut album Avery (2015), which was commercially successful and was eventually certified platinum by Recording Industry of South Africa (RiSA).[3] [4]

The album was preceded by two singles: "Roll Up" and "We Up".

His second studio album Manando (2017), the title referring to his late high school friend. His third album DIY 2 was released in 2018. After departure with his former record label, he then established his own record label Emtee Records.

eMtee's third studio album Logan (2021), which debuted number 1 in South Africa. He's now expected to release his long anticipated Album DIY3 in 2024, which will be the third installment of his DIY projects, with the first being DIY 1[DIY I] .

He prefers making music on a phone instead of going to the studio

Career

Early career

Emtee kept working on his music throughout his late teen years, opting to not repeat his final year in school, although his pass was not good enough to enter him into the major universities in South Africa.[5]

In 2010, Emtee collaborated with South African rapper Maraza on a song titled "In It To Win It". They appeared on Channel O's show HeadRush.[6] Before his solo career, Emtee was part of the rap trio, African Trap Movement, alongside fellow South African rappers Sjava, Saudi and their producer Ruff before they were all signed by Ambitiouz Entertainment.[7]

2015-2019: Avery

In early 2015, a friend of Emtee, his producer Ruff produced the beat for the song that would eventually become his debut single, "Roll Up". Emtee claimed that the entire track was recorded and finalized in two hours. "Roll Up" received major radio play in Southern Africa and peaked at the top of DJ Speedsta's hip hop chart on YFM. Wizkid and South African rapper AKA featured on the official re-release of his single, which eMTee called "Roll Up Re-Up". The late South African rapper AKA was also known to be the person who believed in him and helped nurture his talent when no one else would. In 2023, Emtee stated stated that AKA is also the reason for his accolades & success.[8] He said that "Roll Up" was recorded within a tight schedule, because he and his team were finalizing his debut album.[9] [10]

At the 22nd South African Music Awards, Emtee received five nominations, winning the awards for Rap Album of The Year for Avery and Song of the Year for "Roll Up". Emtee won his second award for Song of the Year at the 2015 South African Hip Hop Awards, again for "Roll Up". "Roll Up" competed in a category where two South African gold selling artists, as well as Khuli Chana each made at least two appearances.[11]

On December 4, 2015, Emtee's debut album Avery was released on iTunes and to domestic music retailers. eMtee was the third most played South African hip hop artist in the latter part of 2015 (10th most played artist overall).

2018-2020: New label and upcoming music

In August 2019, Emtee announced that he was leaving his label Ambitiouz Entertainment,[12] amid controversy.[13] In September 2019, Emtee established his own record label, Emtee Records under his company African Trap Movement.[14] In November, the rapper said he would be releasing a new EP in 2020.
On 21 January 2020, Emtee announced via Twitter the working on his fourth studio album, DIY 3, in 2020. The album will serve as a follow-up to his third album DIY 2.[15] On 8 May 2020, Emtee released a new single, titled "Johustleburg". "Johustleburg" was first teased during Emtee's "hit battle" with fellow rapper Nasty C in April 2020. It marks the third single from Emtee in 2020, following "Wave" and "Brand New Day," which he released earlier in 2020.[16]

2021-present: Logan

In early February 2021, his single "iThemba" was released.[17] The song debuted number one in South Africa.[18]

On April 9, 2021, his fourth studio album Logan was released in South Africa.[19] At the 2021 South African Hip Hop Awards, Logan received a nomination for Album of the Year and emtee was nominated for artist of the decade.[20]

Personal life

Emtee has two sons and a daughter with his childhood girlfriend Nicole Chinsamy, who he later married in 2019. His first son, Avery was born in 2015, second son, Logan in 2018 and his daughter Nairobi born in 2023. His debut album was named after Avery. He also named his 2021 Album after his second born Logan .[21]

Discography

Studio albums

Album titleAlbum details
Avery[22]
  • Released: 4 December 2015
  • Label: Ambitiouz Entertainment
  • Formats: CD, digital download
  • Certification: Platinum
Manando
  • Released: 15 September 2017
  • Ambitiouz Entertainment
  • Formats: CD, digital download
DIY 2
  • Released: 21 September 2018
  • Label: Ambitiouz Entertainment
  • Formats: CD, digital download
DIY 3
  • Released: PENDING
  • Label: Emtee Records
  • Formats: CD, digital download, streaming
Logan[23]
  • Released: 9 April 2021
  • Label: Emtee Records
  • Formats: CD, digital download, streaming

Singles

[24]

Awards and nominations

!Year!Award Ceremony!Prize!Recipient/Nominated work!Result
2015South African Hip Hop Awards 2015Song of The Year"Roll Up"
2016Metro FM Music Awards[25] Best Music Video[26]
Best Remix
Best Hip Hop AlbumAvery
Best New ArtistHimself
Listeners Choice Award
22nd South African Music AwardsAlbum of the YearAvery
Male Artist of the YearHimself
Newcomer of the Year
Best Rap AlbumAvery
Amstel Record of the Year"Roll Up"
2016 BET Awards Viewers’ ChoiceBest New International ActHimself
2017AFRIMA AwardsBest male artiste in South Africa[27] Himself
2019SAMA AwardsBest Hip Hop AlbumDIY 2
2022Global Music Awards AfricaHip Hop artistHimself[28] [29]

Notes and References

  1. Web site: Emtee Spouse =Nicole Kendall Chinsamy Children = 2 Biography. amdb.co. 26 February 2018.
  2. Web site: Emtee Confirms His Departure From Ambitiouz Entertainment. Hiphopza. 15 August 2019. 15 August 2019. https://web.archive.org/web/20190815131214/https://hiphopza.com/emtee-confirms-his-departure-from-ambitiouz-entertainment/. dead.
  3. Web site: eMTee's debut album 'Avery' has reached platinum. Yomzansi. 8 July 2016 . 7 December 2017.
  4. Web site: EMTEE. Ambitiouz Entertainment. 25 January 2018. 25 January 2018. https://web.archive.org/web/20180125135028/http://ambitiouz.co.za/assets/emtee--bio-online2.pdf. dead.
  5. Web site: Rolling with Emtee. DRUM. 18 January 2016.
  6. Web site: eMtee just keeps getting better. CityPress. 18 January 2016.
  7. Web site: Finding Your Niche: Emtee. Sekgothe. Malcolm. 5 November 2019. Mail & Guardian. en. 1 January 2020.
  8. Web site: Emtee Affirms AKA Launched His Music Career . 16 February 2023 .
  9. Web site: Emtee is earning his stripes. The Citizen. 18 January 2016. 24 December 2015. https://web.archive.org/web/20151224183905/http://citizen.co.za/907791/emtee-is-earning-his-stripes/. dead.
  10. Web site: Rapper Emtee talks Roll Up, HHP controversial line. Sowetan LIVE. 18 January 2016.
  11. Web site: Roll Up's success wraps up blazing year for eMtee. Times LIVE. 18 January 2016.
  12. Web site: Emtee wants his awards back from Ambitiouz Entertainment IOL Entertainment. Joyce. Liam Karabo. 8 October 2019. IOL. 1 January 2019.
  13. Web site: Emtee on his plans for next year – 'In 2020 I'm doing what I've been doing twice as much'. Dzimbili. Siyabonga. 15 November 2019. Media24. 1 January 2020.
  14. Web site: Emtee launches his own record label, 'Emtee Records' IOL Entertainment. Birjalal. Ayssia. 16 September 2019. IOL. 1 January 2020.
  15. Web site: @Emteethehustla_ Hints On New Album #DIY3. SlikourOnLife. Manjo. Theo. 21 January 2020. 21 January 2020.
  16. Web site: Emtee Finally Releases Long-Awaited single 'Johustleburg'. OkayAfrica. Mkhabela. Sabelo. 8 May 2020. 8 May 2020.
  17. Web site: Emtee Shares Latest Single 'iThemba' Ahead of Upcoming Album. 2022-05-10. 2021-02-03. Nobantu . Shabangu . OkayAfrica.
  18. Web site: 2021-02-01. Emtee Tops The Charts. tswalebs.com. 2022-05-10.
  19. Web site: Emtee Finally Releases His New Album - OkayAfrica . OkayAfrica. Nobantu. Shabangu. April 9, 2021.
  20. Web site: Full list of 2021 SA Hip Hop Awards nominees Fakaza News . Bukola. 2 November 2021 . Fakaza News. November 2, 2021.
  21. Web site: Emtee releases his debut album 'AVERY' YoMzansi Have a Sip!. YoMzansi™ BLOG HIGHEST GRADE SOURCE of SA Entertainment News. 27 November 2015 . 21 January 2016.
  22. Web site: Emtee Finally Drops Debut Album HYPE Magazine. www.hypemagazine.co.za. 29 November 2015 . 18 January 2016. en-US.
  23. Web site: Emtee Logan Album. iminathi. 21 November 2020. en-US.
    1. Johustleburg Produced by @Ruff_atm
    . 1258722394316902401. emteethehustla_. 8 May 2020. 8 May 2020.
  24. Web site: 15th Metro FM Music Awards nominees (Full list) – SundayWorld. www.sundayworld.co.za. 22 January 2016. SundayWorld. 26 May 2016. https://web.archive.org/web/20160526201300/http://www.sundayworld.co.za/shwashwi/2016/01/15/15th-metro-fm-music-awards-nominees-full-list. dead.
  25. Web site: Emtee Biography – History, Age, Net Worth & Songs – Nigerian Info Box. www.nigerianinfobox.com.ng. 1 January 2017. Nigerianinfobox. https://web.archive.org/web/20170106064820/http://nigerianinfobox.com.ng/emtee-biography-history-age-net-worth-songs/. 6 January 2017. dead.
  26. Web site: AFRIMA 2017: The list of winners. Loliby. 13 November 2017. 8 January 2018. https://web.archive.org/web/20180108015533/http://www.loliby.com/afrima-2017-the-list-of-winners/. dead.
  27. News: Emtee bags huge award for the year at Global Music Awards Fakaza . Fakaza. 2022-04-20. 2022-04-20. South Africa.
  28. Web site: Emtee celebrates 'Hip Hop Artist of the Year' win at Global Music Awards Africa 2022. TimesLIVE. 2022-04-30. Joy. Mphande. 2022-04-21.