Emotiv Explained

Emotiv Inc.
Successors:-->
Founded:2011 in Australia
Founder:Tan Le (CEO), Geoff Mackellar (CTO)
Fate:Active
Hq Location City:San Francisco, California
Hq Location Country:U.S.A.
Areas Served:-->
Industry:Technology, bioinfomatics
Products:EPOC+, Insight, software, and SDKs
Profit:-->
Profit Year:-->
Owners:-->
Slogans:-->
Website:https://www.emotiv.com

Emotiv Inc. is a privately held bio-informatics and technology company developing and manufacturing wearable electroencephalography (EEG) products including neuroheadsets, software development kits (SDK), software, mobile apps, and data products. Founded in 2011 by Tan Le and Geoff Mackellar, the company is headquartered in San Francisco, U.S.A. with facilities in Sydney, Hanoi and Ho Chi Minh City.

History

Tan Le founded a separate company called Emotiv Systems with Nam Do,[1] Allan Snyder, and Neil Weste, in Australia in 2003.[2] [3] [4] The work resulted in the first version of the EPOC neuroheadset released in 2009,[5] one of the first mobile EEG device available to the market.[6]

In 2010, Tan Le split from the partnership to establish a US entity, Emotiv Lifesciences Inc.[7] with Geoffrey Mackellar. In December 2013, Emotiv Lifesciences officially changed its name to Emotiv Inc.

The original EPOC has been used in research and shown to deliver acceptable quality EEG for research purposes.[8] In particular, independent research groups at Macquarie University and Flinders University reported that it has comparable signal quality compared to other research-level devices.[9] [10]

The company designed Emotiv Insight, a 5-channel headset, and raised capital to develop and manufacture the device and supporting software via crowdfunding site Kickstarter.[11] The campaign raised $1,643,117 against the original target of $100,000 USD and earned an Edison Award in April 2014.[12]

In 2013, the company redesigned and released Emotiv EPOC+, a wireless, 14-channel mobile EEG system to target professional use in research and industrial applications with upgraded electronics including 9-axis inertial sensors, Bluetooth Smart and an improved power source.[13]

In October 2015, Emotiv Insight was made available for general release.[14]

In 2015, Emotiv joined the Disney/Techstars Accelerator program and presented at "Demo Day" in October the same year.[15]

Business

Current headset models

In 2013, Emotiv Inc. released EPOC+, which is a research-oriented wireless headset that records 14-channel EEG. Unlike conventional EEG systems that use sticky gels, it uses saline based wet sensors. There are two reference sensors at P3 and P4 locations. The EPOC+ measures both EEG and 9-axis motion data. Data is transmitted wirelessly through Bluetooth.[16]

The Emotiv Insight was made available for general release in 2015. It is a 5-channel wireless EEG device covering frontal, temporal and parieto-occipital locations around the brain. It is designed for everyday use by individuals looking to understand and improve their own brains. It utilizes proprietary polymer sensors that are hydrophilic; they pull moisture from the air and skin.

Software and SDK

Emotiv provides free companion app called Insight App[17] for users to monitor their emotions. There are also pay-to-download games such as Arena,[18] which allows users to experience mental commands. EMOTIV provides a two-tier SDK for the EPOC: Community and Premium versions. The EMOTIV EPOC research & developer community has grown to over 70,000 people and spans globally[19]

The 14 channel wireless EPOC+ is designed for research and brain-computer interface use, and EEG can be obtained with an Emotiv Pure.EEG subscription.[20]

Controversy

Emotiv has made access to raw data a separate paid option and implemented some countermeasures in order to deter creation of third-party software able to interoperate to headsets (more precisely their USB dongles, the project authors believe that the data flowing between a dongle and a headset is unencrypted) produced by Emotiv.[21] Despite that, free software having access to the data captured by a headset has been created.[22]

See also

Notes and References

  1. Web site: Future tech: Interview with Emotiv co-founder Nam Do, and the science behind mind control. 2016-08-10.
  2. Web site: Following Australian Startups and Tech Trends: Emotiv - Control Gameplay With Your Thoughts, Expressions & Emotions. startups.sharmavishal.com. 2016-08-10.
  3. Web site: Tan Le - Founder & CEO at EMOTIV - VisualCV. VisualCV.com. www.visualcv.com. 2016-08-10.
  4. Web site: Emotiv's man-machine melding interface technology. Farber. Dan. ZDNet. 2016-08-10.
  5. Ofek. Elie. Riis. Jason. Hamilton. Paul. 2009-10-15. Emotiv Systems Inc.: It's the Thoughts that Count.
  6. Web site: Reality Bites. 2008-12-01. 2016-08-10.
  7. Web site: Tan Le, Innovator and Entrepreneur Information, Facts, News, Photos -- National Geographic. https://web.archive.org/web/20130616044135/http://www.nationalgeographic.com/explorers/bios/tan-le/. dead. June 16, 2013. Society. National Geographic. . 2016-08-10.
  8. Melnik. Andrew. Legkov. Petr. Izdebski. Krzysztof. Kärcher. Silke M.. Hairston. W. David. Ferris. Daniel P.. König. Peter. 2017. Systems, Subjects, Sessions: To What Extent Do These Factors Influence EEG Data?. Frontiers in Human Neuroscience. English. 11. 150. 10.3389/fnhum.2017.00150. 1662-5161. 5371608. 28424600. free.
  9. Badcock. Nicholas A.. Mousikou. Petroula. Mahajan. Yatin. de Lissa. Peter. Thie. Johnson. McArthur. Genevieve. 2013-01-01. Validation of the Emotiv EPOC EEG gaming system for measuring research quality auditory ERPs. PeerJ. 1. e38. 10.7717/peerj.38. 2167-8359. 3628843. 23638374 . free .
  10. Measurement of neural signals from inexpensive, wireless and dry EEG systems . Grummett, TS . Leibbrandt, RE . Lewis, TW . DeLosAngeles, D . Powers, DMW . Willoughby, JO . Pope, KJ . Fitzgibbon, SP . Physiological Measurement . 36 . 7 . 1469–84 . 2015 . IOP Publishing. 10.1088/0967-3334/36/7/1469 . 26020164 . 2015PhyM...36.1469G . free .
  11. Web site: EMOTIV INSIGHT: Optimize your brain fitness & performance. Kickstarter. en-US. 2016-07-12.
  12. Web site: Improve Your Brain Power with Emotiv Insight - Edison Awards News. 2014-04-10. en-US. 2016-07-12.
  13. Web site: What is EPOC+?. Knowledge Base. 2016-08-10.
  14. Web site: Emotiv Insight Headset Gives You Jedi Powers. 2015-01-07. 2016-08-10.
  15. Web site: 2016 Companies - Disney Accelerator. en-US. 2016-07-12.
  16. Web site: EMOTIV Epoc - 14 Channel Wireless EEG Headset. en-US. 2016-07-13.
  17. Web site: Emotiv Insight on the App Store. App Store. 2016-07-13.
  18. Web site: EMOTIV Arena - Emotiv. en-US. 2016-07-13. https://web.archive.org/web/20160711115513/http://emotiv.com/product/arena/. 2016-07-11. dead.
  19. Web site: EMOTIV SDK and Apps for Developers and proprietary research. en-US. 2017-07-09.
  20. Web site: Software for Wireless EEG systems - EMOTIV.
  21. Web site: Emokit/Emotiv_protocol.asciidoc at master · openyou/Emokit. . 11 July 2022 .
  22. Web site: GitHub - openyou/Emokit: Open source driver for accessing raw data from the Emotiv EPOC EEG headset. . 11 July 2022 .