Emily Falk Explained

Emily Falk
Nationality:American
Fields:Psychology
Neuroscience
Communication science
Workplaces:University of Pennsylvania (2013-present)
University of Michigan (2010-2013)
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Doctoral Advisor:Matthew Lieberman
Website:www.falklab.org
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Emily B. Falk is an American psychologist, neuroscientist, and professor of communication at the Annenberg School for Communication at the University of Pennsylvania,[1] holding secondary appointments in psychology[2] and marketing.[3]

Biography

Falk received a Sc.B. in neuroscience from Brown University, an M.A. in psychology from the University of California, Los Angeles, and a Ph.D. in psychology from the University of California, Los Angeles.[4] Falk was an assistant professor of communication at the University of Michigan and a faculty associate of the University of Michigan Institute for Social Research,[5] before her appointment at the University of Pennsylvania.

Research

Falk directs the Communication Neuroscience Lab, a research laboratory that takes an interdisciplinary communication neuroscience approach to link neural activity to individual, group, and population behaviors.[6] Specific research lines include predicting behavior change (including changes in sunscreen use,[7] tobacco smoking,[8] [9] and sedentary behavior[10]) following exposure to persuasive messages. Another line of research links neural responses to health messages to population level behavioral outcomes.[11] [12]

Her most cited peer-reviewed research articles are:

Awards and distinctions

Falk has received many awards for her work, including the 2012 National Institutes of Health Director's New Innovator Award,[19] [20] the 2017 International Communication Association (ICA) Early Career Scholar Award (then known as the Young Scholar Award),[21] and the 2020 Social & Affective Neuroscience Society (SANS) Early Career Award.[22]

Notes and References

  1. Web site: Emily Falk, Ph.D. Annenberg School for Communication. www.asc.upenn.edu. 2019-08-10.
  2. Web site: Emily Falk Psychology. psychology.sas.upenn.edu. 2019-08-10.
  3. Web site: Emily Falk. Marketing Department. 2019-08-10.
  4. Web site: Emily Falk. www.scn.ucla.edu. 2019-08-10.
  5. Web site: Emily Falk receives NIH Director's New Innovator Award. 2020-10-02.
  6. Web site: Research – Communication Neuroscience Lab. 2019-08-10.
  7. Falk. Emily B.. Berkman. Elliot T.. Mann. Traci. Harrison. Brittany. Lieberman. Matthew D.. 2010-06-23. Predicting persuasion-induced behavior change from the brain. The Journal of Neuroscience. 30. 25. 8421–8424. 10.1523/JNEUROSCI.0063-10.2010. 0270-6474. 3027351. 20573889.
  8. Cooper. Nicole. Tompson. Steven. O'Donnell. Matthew B.. Vettel. Jean M.. Bassett. Danielle S.. Falk. Emily B.. April 2018. Associations between coherent neural activity in the brain's value system during antfgooismoking messages and reductions in smoking. Health Psychology . 37. 4. 375–384. 10.1037/hea0000574. 1930-7810. 5880700. 29446965.
  9. Cooper. Nicole. Tompson. Steve. O'Donnell. Matthew Brook. Falk. Emily B.. 2015. Brain Activity in Self- and Value-Related Regions in Response to Online Antismoking Messages Predicts Behavior Change. Journal of Media Psychology. 27. 3. 93–109. 10.1027/1864-1105/a000146. 1864-1105. 5650074. 29057013.
  10. Strecher. Victor J.. Resnicow. Kenneth. An. Lawrence. Taylor. Shelley E.. Lieberman. Matthew D.. Kang. Yoona. Tinney. Francis. Cascio. Christopher N.. O’Donnell. Matthew Brook. 2015-02-17. Self-affirmation alters the brain's response to health messages and subsequent behavior change. Proceedings of the National Academy of Sciences. 112. 7. 1977–1982. 10.1073/pnas.1500247112. 0027-8424. 25646442. 4343089. 2015PNAS..112.1977F. free.
  11. Web site: Neuroimaging predicts influence of anti-smoking media campaign. 2019-01-09. News-Medical.net. 2019-08-10.
  12. Web site: Brain scans predict best anti-smoking images. 2015-10-30. Futurity. 2019-08-10.
  13. Bayer. Joseph B.. Ellison. Nicole B.. Schoenebeck. Sarita Y.. Falk. Emily B.. 2016-07-02. Sharing the small moments: Ephemeral social interaction on Snapchat. Information, Communication & Society. 19. 7. 956–977. 10.1080/1369118X.2015.1084349. 143325476. 1369-118X.
  14. Web site: Sharing the small moments: Ephemeral social interaction on Snapchat - Emily B. Falk - Google Scholar Citations. scholar.google.com. 2021-04-07.
  15. Falk. Emily B.. Berkman. Elliot T.. Mann. Traci. Harrison. Brittany. Lieberman. Matthew D.. 2010-06-23. Predicting persuasion-induced behavior change from the brain. The Journal of Neuroscience. 30. 25. 8421–8424. 10.1523/JNEUROSCI.0063-10.2010. 0270-6474. 3027351. 20573889.
  16. Web site: Predicting persuasion-induced behavior change from the brain - Emily B. Falk - Google Scholar Citations. scholar.google.com. 2021-04-07.
  17. Falk. Emily B.. Berkman. Elliot T.. Lieberman. Matthew D.. 2012-05-01. From neural responses to population behavior: Neural focus group predicts population-level media effects. Psychological Science. 23. 5. 439–445. 10.1177/0956797611434964. 0956-7976. 3725133. 22510393.
  18. Web site: From neural responses to population behavior: Neural focus group predicts population-level media effects - Emily B. Falk - Google Scholar Citations. scholar.google.com. 2021-04-07.
  19. Web site: NIH Director's New Innovator Award Recipients: 2012 Awardees. National Institutes of Health. 18 September 2018. 2020-01-07.
  20. Web site: DARPA YFA Class of 2015. Defense Advanced Research Projects Agency. 2020-01-07.
  21. Web site: ICA Early Career Scholar Award. International Communication Association. 2020-01-07.
  22. Web site: SANS Awards. Social Affective Neuroscience Society. 2020-01-07.

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