Emel (magazine) explained
Emel (styled emel) was a British lifestyle magazine that reported on contemporary British Muslim culture. The final issue appeared in January 2013.[1]
History
Sarah Joseph co-founded the magazine with her husband, Mahmud al-Rashid, in September 2003.[2] [3] Joseph was the magazine's editor, and al-Rashid was a volunteer publisher and editor-in-chief.[4]
It was the first mainstream Muslim magazine in the UK to experience cross-over interest from non-Muslim readers and its circulation reached 30 countries.[5]
Writing in the Journal of Middle East Women's Studies in 2010, Reina Lewis claimed: "For emel, lifestyle has the potential to situate modern Muslim practices as part of contemporary consumer culture while simultaneously celebrating Islam's historical heritage."[6] Lloyds TSB partnered with emel to launch what it claimed is the first user-generated content driven community website targeting British Muslims, as part of a campaign to promote the national rollout of its sharia-friendly banking services. The new community website, called Emel Postcard,[7] allowed members to upload pictures and comments via downloadable "postcards".[5]
Awards and nominations
In January 2014, emel was nominated for the Responsible Media of the Year award at the British Muslim Awards.[8]
See also
External links
Notes and References
- Web site: January Issue Out Now | Feature Articles | Features | January 2013 | emel - the muslim lifestyle magazine . 2015-11-01 . 2021-03-01 . https://web.archive.org/web/20210301032748/https://www.emel.com/article?id=109&a_id=2951 . live .
- News: Reynolds. John. Former Express ad director Mafham joins Emel. MediaWeek. 13 January 2009. 1 September 2015. 2 February 2016. https://web.archive.org/web/20160202134450/http://www.mediaweek.co.uk/article/873233/former-express-ad-director-mafham-joins-emel. live.
- Book: Temporal, Paul. Islamic Branding and Marketing: Creating A Global Islamic Business. 2011. John Wiley & Sons. 978-0470825396. 2019-02-12. 2021-03-01. https://web.archive.org/web/20210301032735/https://books.google.com/books?id=D9AueN0S16UC&pg=PT160&dq=Mahmud+Al-Rashid+Sarah+Joseph&hl=en#v=onepage&q=Mahmud%20Al-Rashid%20Sarah%20Joseph&f=false. live.
- News: Eigeland. Tor. Faith in practice. Saudi Arabia. Saudi Aramco World. March–April 2004. 12–14. 1 September 2015. 26 November 2014. https://web.archive.org/web/20141126033110/http://www.saudiaramcoworld.com/issue/200402/i.emel.s.i.hope.htm. live.
- News: Sweney. Mark. Lloyds TSB launches Muslim community website. The Guardian. 23 June 2006. 1 July 2006. 1 March 2021. https://web.archive.org/web/20210301032734/https://www.theguardian.com/media/2006/jun/23/newmedia.marketingandpr. live.
- Lewis. Reina . Marketing Muslim lifestyle: a new media genre . . 6 . 3 . 58–90 . 10.2979/mew.2010.6.3.58 . 10.2979/mew.2010.6.3.58 . Fall 2010 . 145219753 .
- Web site: Emel Postcard . 2006-07-01 . https://web.archive.org/web/20070208091707/http://www.emelpostcards.com/index.php . 2007-02-08 . dead .
- News: British Muslim Awards 2014 winners. Asian Image. 31 January 2014. 1 November 2015. 30 November 2018. https://web.archive.org/web/20181130131309/https://www.asianimage.co.uk/news/united_kingdom/10978079.British_Muslim_Awards_2014_winners/. live.
