Elliott Power | |
Birth Name: | Elliott Omar Power-Taiwo |
Origin: | London |
Birth Date: | 1989 11, df=yes |
Occupation: | Songwriter, Rapper, Commercial Director |
Genre: | British Hip Hop, Experimental Hip Hop, Electronic, Industrial |
Years Active: | 2013-Present |
Label: | Marathon Artists Mo'Wax |
Elliott Omar Power-Taiwo, simply known as Elliott Power (often stylised as ELLIOTT POWER), is an English recording artist and commercial director born and raised in West London.[1] [2] Power released his debut single, "Sink/Swim", in 2013 on Marathon Artists.[3] His debut album, Once Smitten, was released in 2016 as a Marathon Artists and Mo' Wax collaboration.[4] In 2015, Power's songs "Sword Souls" and "On The Windrush" were remixed by UNKLE and featured on Global Underground #GU41: James Lavelle Presents UNKLE Sounds - Naples compilation.[5] In 2022, Power received a nomination for a Primetime Emmy Award for Outstanding Commercial for Skate Nation Ghana, a film he co-directed alongside Bafic and Justyna Obasi.[6]
Elliott Power was born in Ealing Hospital in Southall, London, and was raised in Brentford, West London.[7] He attended Little Ealing Primary School, Isleworth & Syon Secondary School and the University of Roehampton. Power's mother is of English and Irish descent, his father of Nigerian and Trinidadian descent.[8] Power met his production partner Dorian Lutz through a mutual friend when he was 15 years old. Lutz's uncle had a small recording studio just off Askew Road in Shepherd's Bush, West London.[9] Lutz had invited Power down to the studio, he described their first encounter in a written interview with Vulture:
I'd never been in a professional studio before, with a booth, mixing desk and proper mics and stuff and here was this 14 year old skinny kid, Dorian - setting everything up, using a mixing desk and engineering the whole session. From that day I knew he was a special talent.[10]
When Power was 21 years old, he began trying to sell his demo to a record label, with little success.[11] Power went onto release his debut single, "Sink/Swim", through Marathon Artists in May 2013.[12] He went onto sign an album deal with Marathon Artists and released his debut album Once Smitten as a collaborative project with James Lavelle's Mo' Wax in February 2016.[13]
In 2020, Power directed a branded content short documentary film for Hennessy following the rise of the chess player Maurice Ashley,[14] the first Black person to attain the title of Grandmaster.[15]
On 12 April 2021 vogue.com premiered Eartheater's music video for their song "Faith Consuming Hope", which Power directed.[16] The video was filmed in Kyiv, Ukraine and depicts Eartheater as a runaway nun breaking free from religious dogmas of her childhood.[17]
Power directed the lead single "Paper Doll" from Miink's second album, Notice Me. Released on 23 June 2022, the music video explores the cultures and ideals of the enslaved blended on the long trans-Atlantic trips, creating new cultural practices, religions, and philosophies.[18] "Paper Doll" specifically looks at the themes of death and rebirth within this wider concept. The video was shot over a period of 12 hours in San Juan Texcalpan, Atlatlahucan, Mexico.[19]
In 2023, Power was part of a cohort of directors and artists tasked with the rebrand of British free-to-air Channel 4 station identifications. Power directed two segments ("Funeral Flowers" and "Unrest") of the 25 identifications. Each is linked to a certain theme: Identity, The Land, System, Release and Love.[20]
Year | Artist | Title | ||
---|---|---|---|---|
2021 | Eartheater | "Faith Consuming Hope" | [21] | |
2022 | Miink | "Paper Doll" | [22] | |
2023 | Bloc Party | "So Here We Are" | [23] |
Year | Company / Brand | Title | |
---|---|---|---|
2020 | Hennessy | "Maurice Ashley, The Grandmaster" | [24] |
2021 | Meta | "Skate Nation Ghana" | [25] |
2022 | StockX | "Own It" | [26] |
Bureau of Travel & Tourism | "Let Travel Do What Travel Does" | [27] | |
2023 | "Here When You Can't Be There" | [28] | |
EE | "Freedom" | [29] | |
Clio Peppiatt | "Bon Appétit" | [30] | |
Las Vegas | "Excessive Celebration" | [31] | |
EE | "Broadband Made For Working From Home" | [32] | |
2024 | B&Q | "The Voice" | [33] |
New Balance | "Grey Days" | [34] | |
Lexus | "Rise To It" | [35] | |
Cadillac | "Go Louder" | [36] | |
Year | Broadcaster | Title | Notes | |
---|---|---|---|---|
2023 | Channel 4 | "Love" | Funeral Flowers ident | [37] |
"Release" | Unrest ident | [38] | ||
Artist: | Elliott Power |
Studio: | 1 |
Option Name: | Mixtapes |
Option: | 1 |
Ep: | 4 |
Singles: | 22 |
Music Videos: | 11 |
Title | Details | |
---|---|---|
Murmur[40] |
| |
Sword Souls (Remixes)[41] |
| |
Kill Fee[42] |
| |
The Grimace (Screwed & Brewed)[43] |
|
Title | Year | Album |
---|---|---|
"Sink / Swim"[44] | 2013 | Once Smitten |
"On The Windrush"[45] | 2014 | |
"Murmur"[46] | 2015 | |
"Once Smitten"[47] | 2016 | |
"Kill Fee"[48] | 2019 | Kill Fee |
"Inferno"[49] | ||
"Deep Breaths"[50] | rowspan="5" | |
"Vox Pop"[51] | ||
"How You Mean?" [52] | 2020 | |
"Me, Myself and Many"[53] | ||
"Together"[54] | ||
"Pressure"[55] | 2022 | The Grimace |
"Not For You" [56] | ||
"Glaring" [57] | ||
"Guess Again..."[58] | ||
"Behind the Eyes"[59] | ||
"Prophecy"[60] | ||
"Empty Threats"[61] | ||
"The Grimace"[62] | ||
"Precious Metal"[63] | ||
"No Guts No Glory"[64] | ||
"Half Light"[65] | ||
Title | Year | Artist(s) | Album |
---|---|---|---|
"Cowboys or Indians"[66] | 2016 | Unkle | |
"Ar.Mour"[67] | 2018 | ||
"Ar.Mour (Ronin Dub)"[68] | 2020 | Rōnin I | |
Title | Year | Artist(s) | Album | |
---|---|---|---|---|
"You Don't"[69] | 2016 | Formation | ||
"Farewell"[70] | 2017 | Unkle | The Road: Part I | |
"Arm's Length"[71] | ||||
"Iter VI: Prologue"[72] | 2019 | The Road: Part II (Lost Highway) | ||
"Nothing To Give"[73] | ||||
"Iter IX: Epilogue / Tales of the City"[74] | ||||
"Farewell (Girls of the Internet Remix)"[75] | 2020 | Girls of the Internet Remix | ||
"Farewell (Amtrac Remix)"[76] | Amtrac Remixes | |||
"Farewell (Amtrac Rapid Remix)"[77] | ||||
"Farewell (Rōnin / Revisited)"[78] | 2022 | Rōnin II | ||
"Ar.Mour (Rōnin Def Mix)"[79] | ||||
"Arm's Length (Rōnin / Club)"[80] | ||||
"Fade to Black"[81] | 2023 | Kloxii Li | Gentle Impermanence |
Title | Year | Director(s) | |
---|---|---|---|
"On The Windrush" | 2014 | Sam Pilling | [83] |
"Murmur" | 2015 | Toby Dye | [84] |
"Once Smitten" | 2016 | Alex Hulsey | [85] |
"Kill Fee" | 2019 | Elliott Power | [86] |
"Inferno" | [87] | ||
"Banshee" | [88] | ||
"Guillotine Dream" | [89] | ||
"Deep Breaths" | [90] | ||
"Vox Pop" | [91] | ||
"How You Mean?" | 2020 | [92] | |
"Together" | [93] |
Title | Year | Director(s) | |
---|---|---|---|
"Cowboys or Indians" | 2017 | Warren Du Preez and Nick Thornton Jones | [94] |
"Ar.Mour" | 2019 | Dorçia Studio | [95] |
"Dot Ashby" | 2020 | N/A | [96] |
Year | Nominee / work | Award | Result | |
---|---|---|---|---|
2022 | Meta "Skate Nation Ghana"[97] | |||
Advertising Excellence | ||||
Editorial | ||||
Licensed Soundtrack or Arrangement | ||||
Production | ||||
2023 | StockX "Own It"[98] | Audio Mix |
|-| rowspan=1|2022| rowspan=1|Meta "Skate Nation Ghana"[99] | Editing| style="background:#b08d57"| Bronze|-| rowspan=14|2024| rowspan=9|Channel 4 "Idents"[100] [101] |- | Best Over 90 Second Commercial| style="background:#FFBF00"| |-| Achievement in Production| style="background:#FFBF00"| |-| Writing| style="background:#FFBF00"| |-| Entertainment & Sports Promotion | style="background:#FFBF00"| |- | Sound Design | style="background:#FFBF00"| |-| VFX| style="background:#FFBF00"| |-| Animation: CGI| style="background:#C0C0C0"| |-| UK Campaign (The John Webster Award)| style="background:#C0C0C0"| |-| rowspan=5| EE "Freedom"[102] [103] |- | UK Campaign (The John Webster Award)| style="background:#FFBF00"| |- | Casting| style="background:#C0C0C0"| |- | Best Over 90 Second Commercial| style="background: #b08d57"| |-| Director (The Frank Budgen Award)| style="background: #b08d57"| |-
|-| rowspan=2|2022| rowspan=2|Meta "Skate Nation Ghana"[104] |-| Editing| style="background:#C0C0C0"| |-| rowspan=5|2024| rowspan=5|Channel 4 "Idents"[105] [106] [107] |-| Achievement in Production| style="background:#FFBF00"| |-| Sound Design| style="background:#C0C0C0"| |-| Visual Effects| style="background:#C0C0C0"| |-| Direction| style="background: #b08d57"| |-|rowspan=1|2024|B&Q "The Voice"[108] | Editing|
|-| rowspan=5|2021| rowspan=5|Meta "Skate Nation Ghana"[109] |-| Color Grading || |-| Direction (91 to 180 Seconds)|| |-| Cinematography || |-| Editing || |-| rowspan=8|2023| rowspan=8|Channel 4 "Idents"[110] |-| Direction (Over 120 Seconds) || |-| Post Production VFX || |-| Production Achievement || style="background:#FFBF00"| |-| Color Grading || style="background:#FFBF00"| |-| Sound Design || style="background:#FFBF00"| |-| Film (Over 120 Seconds) || style="background:#FFBF00"| |-| Direction (Over 120 Seconds) || style="background:#C0C0C0"| |-
|-| rowspan=4|2022| rowspan=4|Meta "Skate Nation Ghana"[111] |-| Editing | style="background:#FFBF00"| |-| Direction| style="background: #b08d57"| Bronze|-| Cinematography| style="background:#b08d57"| Bronze|-| rowspan=7|2023| rowspan=7|Channel 4 "Idents"[112] |-| Channel Network Branding | style="background:#FFBF00"| |-| Channel Network Branding| style="background:#C0C0C0"| |-| Direction | style="background:#C0C0C0"| |-| Voiceover| style="background:#C0C0C0"| |-| Idents Bumpers Interstitials | style="background:#b08d57"| |-
|-| rowspan=2|2022| rowspan=2|Meta "Skate Nation Ghana"[113] |-| Best Editing | style="background:#FFBF00"| |-| rowspan=12|2024| rowspan=4|Channel 4 "Idents"[114] |-| Best Broadcast/Terrestrial TV 61secs or over| style="background:#FFBF00"| |-| Best Channel Idents| style="background:#FFBF00"| |-| Best Writing for Film | style="background:#FFBF00"| |-| rowspan=8|EE "Freedom"[115] |-| Best Broadcast/Terrestrial TV 61secs or over | style="background:#FFBF00"| |-| Best Direction | style="background:#FFBF00"| |-| Best Music Video Story/Idea | style="background:#FFBF00"| |-| Best Cinematography| style="background:#C0C0C0"| |-
|-| rowspan=6|2022| rowspan=6|Meta "Skate Nation Ghana"[116] |-| Casting / Street Casting| |-| Editing | |-| Direction| |-| Sound Design & Use of Music| |-| Writing for Advertising| |-| rowspan=14|2024| rowspan=10|Channel 4 "Idents"[117] |-| Art Direction| |-| Branding | |-| Direction| |-| Commercials Over 120 Seconds| |-| Visual Effects| |-| Sound Design & Use of Music| |- | Animation| |- | Colour Grading| |- | Writing for Advertising| |-| rowspan=2|EE "Home, Learn, Work, Game"[118] |-| Editing| style="background:#C0C0C0"| |-| rowspan=2|Las Vegas "Excessive Celebration"[119] |-| Casting|
|-| rowspan=7|2022| rowspan=7|Meta "Skate Nation Ghana"[120] |-| |Primetime Emmy Award for Outstanding Commercial
| |-
|-| rowspan=4|2024| rowspan=2|B&Q "The Voice"[121] |-| Young Director Award (Commercial) | style="background:#FFBF00"| |-| rowspan=4|EE "Freedom"[122] |-| Young Director Award (Commercial) | style="background:#C0C0C0"| |-