Ellen Siminoff Explained

Birth Name:Ellen Friedman[1]
Birth Place:Milwaukee, Wisconsin, U.S.
Occupation:Entrepreneur, Investor
Years Active:1996–present
Education:B.A., Princeton University
MBA, Stanford University
Known For:Yahoo! (founding executive)
Shmoop (co-founder)
Children:2

Ellen Siminoff (born 1967, Milwaukee, Wisconsin) is an entrepreneur and investor. Frequently quoted in The New York Times as an Internet industry commentator,[2] [3] [4] [5] Siminoff was named one of Forbes magazine's Masters of Information in 2005.[6]

Along with her husband, David Siminoff, Ellen is co-founder and former chief executive officer of Shmoop.[7]

Life and education

Siminoff obtained a BA in economics from Princeton University and an MBA from Stanford University,[8] where she met her husband David Siminoff while they were students at the Stanford Graduate School of Business.[9]

Career

Yahoo!

Siminoff was a founding executive at Yahoo!,[10] working at the company from 1996 to 2002.[11] She started by running corporate and business development, running mergers and acquisitions after the departure of J. J. Healy.[12] Later Siminoff moved to Senior Vice President of Entertainment and Small Business, with Toby Coppel and Jeff Weiner taking over corporate development.[13] Six months later, Yahoo announced on April 13, 2002, that Siminoff decided to leave the company in order to spend more time with family, and would stay through until the end of the year.[14] Her departure was part of a high-profile exodus of Yahoo executives, including CEO Timothy Koogle, CFO Gary Valenzuela, sales chief Anil Singh, head of international operations Heather Killen, and marketing head Karen Edwards.

Efficient Frontier

Siminoff was former chairman and CEO of Efficient Frontier.[15] In July 2006 Bloomberg Businessweek noted that Efficient Frontier was the largest buyer of search advertising keywords on Google,[16] and in March 2008 Silicon Alley Insider named Efficient Frontier one of the 25 most valuable privately held companies in Silicon Valley, valued at an estimated $275 million.[17] Adobe Inc. bought Efficient Frontier for $400 million in 2012.[18] [19]

Mozilla

On March 24, 2014, Siminoff and two other board members of the Mozilla Corporation resigned from the board in advance of Brendan Eich's appointment as CEO of Mozilla.[20] [21] [22] Eich was noted for his donation of $1,000 to California Proposition 8, which called for the banning of same-sex marriage in California. Eich resigned from Mozilla 11 days later, on April 3, 2014.[23] [24]

Other board positions

Siminoff sits on the board of directors for Journal Media Group,[25] U.S. Auto Parts,[26] and Zynga.[27] [28] Siminoff formerly was a board member at SolarWinds.[29]

Notes and References

  1. Trewyn, Phill. "Ex-Yahoo! exec from Milwaukee plots next move," Milwaukee Business Journal (Feb 17, 2002).
  2. News: Rumors Fly on Microsoft and Yahoo . . John . Markoff . 2007-05-05.
  3. News: Industry Insiders Praise Yahoo Choice for Key Post . . Miguel . Helft . 2006-12-07.
  4. News: Google Cutting 300 Jobs at DoubleClick . . Miguel . Helft . 2008-04-03.
  5. News: A Long-Delayed Ad System Has Yahoo Crossing Its Fingers . . Miguel . Helft . 2007-02-05.
  6. News: Quentin . Hardy . 2005 E-Gang: The Keyword Keeper . https://web.archive.org/web/20051124210122/http://www.forbes.com/free_forbes/2005/0905/118.html . dead . November 24, 2005 . Forbes.com . 2005-09-05. 2013-10-07.
  7. Ringle, Hayley. "Silicon Valley edtech company founded by former Yahoo executive moves HQ to Scottsdale: Affordable talent a driving factor in company relocation, exec says," Phoenix Business Journal (July 1, 2019).
  8. Web site: Q&A with Efficient Frontier's Ellen Siminoff . iMediaConnection.com . 2013-10-07 . 2014-01-22 . https://web.archive.org/web/20140122081735/http://www.imediaconnection.com/content/6480.asp . dead .
  9. Web site: Journal . Kara SwisherStaff Reporter of The Wall Street . The Couple of Silicon Valley: They Are Definitely Connected . Wall Street Journal . 27 May 2020 . 6 January 1999 . They met at Stanford Business School in 1991 and fell in love while making a killing..
  10. Web site: Musil . Steven . Zynga adds ex-Yahoo exec Ellen Siminoff to board of directors . CNET . 27 May 2020 . en.
  11. Web site: MacMillan . Douglas . Zynga Adds Diversity to Board With Yahoo Veteran Ellen Siminof . www.bloomberg.com . 27 May 2020 . 2012-07-19.
  12. Book: Angel . Karen . Inside Yahoo!: Reinvention and the Road Ahead . 2002 . John Wiley & Sons . 978-0-471-42102-3 . 233 . en.
  13. Web site: Yahoo! Directors & Officers . . https://web.archive.org/web/20130319172301/http://docs.yahoo.com/info/investor/inv_officers.html . 2013-03-19.
  14. Web site: Hu . Jim . Yahoo loses key senior exec . CNET . 27 May 2020 . en.
  15. Web site: Board Members . . https://web.archive.org/web/20080704121751/http://www.efrontier.com/efficient-frontier/aboutus/board.html . 2008-07-04.
  16. Web site: Efficient Frontier: Hacking Madison Avenue . . 2006-07-23 . 2013-10-07 . dead . https://web.archive.org/web/20120622133445/http://www.businessweek.com/magazine/content/06_30/b3994069.htm . 2012-06-22 .
  17. Web site: 23. Efficient Frontier . Business Insider . 2008-03-28 . 2014-05-05.
  18. Book: Bloom . Jeremy . Fueled By Failure: Using Detours and Defeats to Power Progress . 2015 . Entrepreneur Press . 978-1-61308-307-9 . 74 . en. [David Karnstedt] later went on to run North American sales for Yahoo! And became CEO of a unified software advertising platform called Efficient Frontier, a company that would later sell to Adobe for $400 million..
  19. Web site: Adobe Completes Acquisition of Efficient Frontier . Adobe . Adobe Systems Incorporated (Nasdaq:ADBE) today announced the completion of its acquisition of privately held Efficient Frontier. 2012-01-16. 27 May 2020 .
  20. Bilton, Nick. "At Mozilla, a Chief’s Support of Gay Marriage Ban Causes Conflict," New York Times (MARCH 31, 2014).
  21. Web site: Mozilla. Leadership Changes. March 24, 2014. blog. March 24, 2014.
  22. Web site: Three Mozilla Board Members Resign over Choice of New CEO. Alistair Barr. WSJ. 2017-08-04. 2020-04-25. https://web.archive.org/web/20200425070742/https://blogs.wsj.com/digits/2014/03/28/three-mozilla-board-members-resign-over-choice-of-new-ceo/. dead.
  23. Web site: Newton . Casey . Outfoxed: how protests forced Mozilla's CEO to resign in 11 days . The Verge . 25 May 2020 . en . 3 April 2014.
  24. News: Kim. Susana. Mozilla CEO Brendan Eich Resigns After Protests from Gay Marriage Supporters. April 3, 2014. ABC News. April 3, 2014.
  25. Journal Communications, Inc. Elects Ellen Siminoff to Board of Directors . February 14, 2007 . Business Wire.
  26. Web site: Ellen F. . Siminoff . Ellen Siminoff: Executive Profile & Biography . https://web.archive.org/web/20110519191554/http://investing.businessweek.com/businessweek/research/stocks/private/person.asp?personId=210452&privcapId=4597614&previousCapId=4597614&previousTitle=U.S.%20Auto%20Parts%20Network,%20Inc . dead . May 19, 2011 . . 2013-10-07.
  27. Web site: Zynga adds Ellen Siminoff to Board of Directors. Abigail. Tracy. Inc. 2012-07-20. 2016-11-29.
  28. Web site: Zynga Appoints Ellen Siminoff to Board of Directors . . 2012-07-19 . https://web.archive.org/web/20130624043938/http://company.zynga.com/news/press-releases/zynga-appoints-ellen-siminoff-board-directors . 2013-06-24.
  29. Web site: Anderson . Will . SolarWinds' board transformed in wake of private equity buyout . Austin Business Journal . 27 May 2020 . Former board members who are no longer directors include: [...] Ellen Siminoff, president and CEO of California educational website Shmoop University.

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