Elio Leoni Sceti Explained

Elio Leoni Sceti
Birth Date:3 January 1966
Birth Place:Rome, Italy
Alma Mater:Luiss University
Occupation:Businessman, investor
Boards:
  • Leoni Sceti Group Limited
  • AB InBev
  • Kraft Heinz
  • Barry Callebaut
  • Room to Read
  • One Young World Ltd

Elio Leoni Sceti (born 13 January 1966)[1] is an Italian businessman and an investor in early-stage companies. He co-founded The Craftory, a $500m venture capital fund for challenger brands, in 2018. He's also chair of LSG Holdings, and sits on the boards of Kraft Heinz, Room to Read and One Young World.

Leoni Sceti was formerly on the boards of Barry Callebaut and beverage and brewing multinational Anheuser-Busch InBev. He also served as CEO of record label EMI Music, one of the "Big Four", until 2010, and later from 2013 to 2016 as the CEO of Iglo Group, and as a director of Nomad Foods.

Early life and education

Born in Rome in 1966, Leoni Sceti went to school in Lausanne, Switzerland before returning to Rome to study economics at Luiss University. After graduating, he completed a postgraduate course in corporate law and tax, finishing top of his class.[2] [3] [4]

Procter & Gamble and Reckitt Benckiser

In 1988, he joined Procter & Gamble's French and Italian business as one of its youngest ever brand managers.[2] [5] In 1992, he moved to Reckitt Benckiser as a category manager before becoming global head of category development and innovation in 2001.[2] [6] From 2005 to 2008 he was head of the company's European division, during which time he developed new variants in Reckitt's product range, working with brands such as Cillit Bang, Calgon, Finish and Airwick.[7] [5] In total he worked for 16 years at Reckitt Benckiser, in six different countries.[8]

EMI

In July 2008, Leoni Sceti became the CEO of EMI's recorded music division.[9] He returned the division to operational growth before leaving in 2010 to invest in early-stage technology companies, including social TV startup Beamly, of which he became chairman.[10] [3]

Iglo

Leoni Sceti is a former CEO of European frozen food company Iglo Group.[11] While CEO he refocused the group's marketing strategy to include educational campaigns about the benefits of frozen food and its role in reducing food waste.[12] In May 2015 he oversaw the sale of Iglo to Nomad Foods, stepping down as CEO to become a director of Nomad, before stepping down from Nomad in May 2016.[13] [14]

The Craftory

In May 2018 Leoni Sceti co-founded The Craftory, an investment house for consumer product challenger brands.[15] The Craftory invests in owner-operated companies with annual revenues of more than $10m, in sectors including beauty, health, food, beverages and household products. It is the first investment group to focus on growing challenger brands across the consumer packaged goods space.[16]

Leoni Sceti and co-founder Ernesto Schmitt launched The Craftory with $300m in investment capital, including $60m from Spice Private Equity.[17]

Other positions

Elio Leoni Sceti has been a non-executive board member of beverage and brewing multinational Anheuser-Busch InBev since April 2014.[3] In December 2017 he became a board member of the chocolate and cocoa manufacturer Barry Callebaut.[18] He is co-founder and chairman of The Leoni Sceti Group, a UK-based firm with interests in real estate, private equity and venture capital.[19]

Leoni Sceti is a councilor and director at the non-profit organisation One Young World and a board member at Room to Read, a non-profit organization for improving literacy and gender equality in education in the developing world.[20] [21]

Personal life

He is married with four children.[10] In a Times interview in January 2014, he gave his motto as ‘per aspera ad astra et semper ad majora’, (‘through adversity to the stars and on to better things’).[22]

Notes and References

  1. Web site: Goodman . Matthew . 27 April 2014 . Is this the fish fingers boss who’ll bring back Captain Birds Eye? . The Sunday Times.
  2. News: The MT Interview: Elio Leoni-Sceti Of EMI Music . Blackhurst . Chris . 1 March 2010 . Management Today . 21 July 2014.
  3. Web site: Elio Leoni Sceti . . Bloomberg Businessweek . Bloomberg . 21 July 2014.
  4. News: Is this the fish fingers boss who'll bring back Captain Birds Eye? . https://web.archive.org/web/20140427092534/http://www.thesundaytimes.co.uk/sto/business/business_interviews/article1403968.ece. dead. April 27, 2014. Goodman . Matthew . 27 April 2014 . Sunday Times . 21 July 2014.
  5. News: EMI sounds out rising Reckitt star for top job . Bowers . Simon . 28 June 2008 . The Guardian . 21 July 2014.
  6. News: Iglo Group names Elio Leoni Sceti as CEO . Yeomans . Jon . 15 May 2013 . The Grocer . 21 July 2014.
  7. News: EMI Names Elio Leoni-Sceti as Chief Executive Of Recorded Music . 7 July 2008 . Bloomberg . 21 July 2014.
  8. News: La nomina – Elio Leoni Sceti, nuovo a.d. di Iglo Group (surgelati) : "Ho sviluppato brand di successo in settori diversi: sono innamorato della crescita" . Curiat . Andrea . 20 May 2013 . JOB 24 . 21 July 2014 . it . The appointment – Elio Leoni Sceti, the new CEO of Iglo Group: "I have developed successful brands in different sectors: they are in love with growth".
  9. News: EMI names Reckitt executive Leoni-Sceti as head of recorded music division . Ruddick . Graham . 7 July 2008 . Telegraph . 21 July 2014.
  10. News: Business big shot: Elio Leoni Sceti of Iglo Group . Hipwell . Deirdre . 16 May 2013 . The Times . 21 July 2014.
  11. News: Iglo targets budget-minded in growth plan . Daneshkhu . Scheherazade . 17 November 2013 . Financial Times . 21 July 2014.
  12. News: Iglo targets greater 'share of plate' with brand refocusing . Ramsden . Neil . 29 April 2014 . Undercurrent News . 21 July 2014.
  13. News: Nomad Foods to buy Birds Eye owner Iglo for €2.6bn. Fontanella-Khan. James. 20 April 2015. Financial Times. 5 August 2015.
  14. News: Iglo Group appoints Luca Miggiano CMO, Jerry Daykin as head of digital marketing and Havas Media as the company looks to double business . MacLeod . Ishbel . 14 January 2010 . The Drum . 21 July 2014.
  15. News: The Craftory looks to back upstarts in fight against consumer giants. Financial Times. 14 May 2018 . The Financial Times Group Ltd. 23 May 2018.
  16. Web site: New 'hipster' investment firm The Craftory is ploughing $300m into consumer brands challenging conglomerate giants. White. Lucy. 14 May 2018. CityAm.com.
  17. News: Spice commits $60m to new investment house The Craftory – Real Deals. Farman. Madeleine. 2018-05-15. Real Deals. 2018-05-23. en-GB.
  18. Web site: Elio Leoni Sceti: Executive Profile & Biography - Bloomberg. www.bloomberg.com. 2018-05-29.
  19. Web site: The Leoni Sceti Group . https://archive.today/20140925133225/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=100418130 . dead . September 25, 2014 . . Bloomberg Businessweek . Bloomberg . 21 July 2014.
  20. News: Leadership & Board. 2018-05-29.
  21. News: Coty Acquires Content Agency Beamly. 19 October 2015.
  22. News: Birds Eye puts foods scandal behind it to concentrate on passing the taste test . Clark . Andrew . 25 January 2014 . The Times . 21 July 2014.