Elias Audio Branding Explained
Elias Audio Branding (formerly Elias Associates, Elias Arts, and Elias Music) is an American production music company founded in 1980 by brothers Jonathan Elias and Scott Elias.[1] [2]
The company specializes in audio branding, having developed some of the most recognizable jingles and sonic logos in advertising.[3] [4] [5] Such audio includes the Liberty Mutual jingle, "We Are Farmers" for Farmers Insurance Group, the MTV Moon landing station identification, and the Yahoo! yodel.[6] In 2011, the company expanded to create the Elias Music Library under Jim Long.[7]
In 2018, Elias Music was acquired by Universal Production Music.[8]
Notes and References
- Gordon . Victoria . November 27, 2000 . Fine-tuned music company on key . . 16 . 48 . 14.
- News: Plowright . Adam . 11 October 2002 . Sound and vision . Financial Times.
- Harvey . Steve . January 2009 . Elias Arts Keeps Movin' On Up . Pro Sound News . 31 . 1 . 34, 38.
- News: Fabrikant . Geraldine . 18 June 1989 . Style Makers: Scott Elias — Music Soundtrack Producer . 34 . . What do Reebok, Levi, Perrier, and MTV have in common? The music for their commercials was written by Elias Associates [...].
- Book: Parikh, Rayan . Audio Branding: Brands, Sound and Communication . 2009 . . 978-3-8452-1693-5 . Bronner . Kai . 52–61 . Finding the Rhythm: Elias Arts and the Pioneering of Audio Identity . 10.5771/9783845216935-52 . Hirt . Rainer.
- Web site: Deighton . Katie . April 9, 2019 . Liberty's 'sticky' jingle is driving consumer awareness: 'It doesn't hurt to mention the brand four times' . The Drum . The familiar jingle by Elias Art Music House, which jovially repeats the brand name no less than four times at the end of each ad, is the audio logo that performed best in testing..
- Elias Adds Music Library . . 35 . 12 . 9.
- Web site: Trakin . Roy . 2019-10-29 . Major Rebrand for UPM, the Former Killer Tracks, as It Marks 35 Years . 2022-12-01 . Variety . [...] [controls] 100% of Elias Music, a boutique agency that created the audio branding “We Are Farmers” for the insurance company and “Liberty, Liberty, Liberty” for Liberty Mutual..
