Elena Mirò Explained

Elena Mirò is an Italian fashion brand with international distribution.

The Elena Mirò brand originated in 1985 "within the Alba, Piedmont-based clothing company Vestebene (now Miroglio Fashion)."^[1] The brand was born to wear women "with fuller figures who wear shapely sizes". Among its featured models were Jennie Runk,^[2] Crystal Renn, and Lizzie Miller.^[3]

In recent years, Elena Mirò has extended the range of sizes from 42 to 58 (Italian sizes).The brand today is recognized for the quality, for the Italian design and for the fit of its garments. The brand has made inclusivity towards women a real mission. This is why it has always carried out projects dedicated to women's empowerment, to help build a world that is desirable and sustainable for all.

Distribution

Elena Mirò is distributed internationally through more than 160 single-brand stores and corners in the most important Italian and European locations, 800 multi-brand customers (600 in Italy). It has active e-commerce in 14 countries, and 6 marketplaces.

History

• 1985 Elena Mirò was born in Alba, in the heart of the Langhe, in Italy
• 1997 The brand's presence in Italy is consolidated and international development begins with the opening of the first store in Paris
• 1999 The brand develops its presence in the Iberian Peninsula
• 2005 Elena Mirò shows for the first time at "Milano Collezioni"
• 2016-2019 Collaboration with Vanessa Incontrada as testimonial of the brand
• 2020 New logo
• 2021 Repositioning of the Brand towards size extension. Collaboration with Alessandro Dell'Acqua for the Fall Winter Collection
• 2021 Opening of the Flagship store in Via Dante, in Milan
• 2022 Capsule Collection with Korean designer Lisa Von Tang for Spring Summer 2022

External links

• Elena Miro

Notes and References

1. Web site: Our Story . Elena Mirò . 26 October 2014.
2. Web site: Plus Model Jennie Runk Talks About The Industry, Body Image And Dieting With Elle Magazine . 14 January 2014 . Marcy . Cruz. 26 October 2014.
3. 23 September 2009 . Lizzie Miller and Crystal Renn for Elena Miro' . Miroglio . 26 October 2014.