Element Fresh Explained

New Elements Food & Beverage Management or Elementfresh Inc, doing business as Element Fresh, was a chain of restaurants in China focusing on Western cuisine. The company headquarters were in Jing'an District, Shanghai.[1]

Shanghai Centre in Shanghai housed its flagship restaurant.[2]

History

In 2001 the chain was established by two people from the United States,[2] Scott Minoie and Sheldon Habiger.[3] It was located in a Gold's Gym,[4] and it served as a juice bar. It served as a shop for foods for people looking for healthy options.[2] The initial customer base was employees at Shanghai Centre.[4]

The company purposely catered to an expatriate market as a way of also assuring Chinese customers that its food was authentic to the Western world. In 2016 the company had locations in seven cities in China. These restaurants totaled 28.[5]

For a period of time, the company's business operations returned profits. The COVID-19 pandemic in China ended this streak.[6]

Its business was scheduled to end on January 1, 2022.[2] In December 2021, Element Fresh operated 10 locations in Shanghai.[7]

See also

Further reading

Notes and References

  1. Web site: Contact. https://web.archive.org/web/20150307143634/http://www.elementfresh.com/contact. Element Fresh. 2015-03-07. 2023-06-28. Address: Wantai International Mansion 27F, NO.480 Wulumuqi Bei Lu, Shanghai.
  2. Web site: Schwankert. Steven. Element Fresh Files for Bankruptcy Protection, Plans to Liquidate Assets. The Beijinger. 2021-12-18. 2023-06-28.
  3. Web site: About. https://web.archive.org/web/20160816031046/http://www.elementfresh.com/about. Element Fresh. 2016-08-16. 2023-06-28.
  4. Book: Farrer, James. International Migrants in China's Global City: The New Shanghailanders. Routledge. 2019-01-04. PT143. 9781351207935. Google Books.
  5. Book: Farrer, James. International Migrants in China's Global City: The New Shanghailanders. Routledge. 2019-01-04. PT144. 9781351207935. Google Books.
  6. Web site: Flannery. Russell. Popular Shanghai Eatery Element Fresh Files For Bankruptcy As Covid Hurts Business. Forbes. 2021-12-20. 2023-06-28.
  7. Web site: Zhang. Long. Netizens lament Element Fresh closing stores. Shanghai Daily. 2021-12-19. 2023-06-28.