E3 2010 Explained

Electronic Entertainment Expo 2010
Genre:Multi-genre
Begins:June 14, 2010
Ends:June 17, 2010
Venue:Los Angeles Convention Center
Location:Los Angeles, California
Country:United States
Prev:E3 2009
Next:E3 2011
Organizer:Entertainment Software Association
Attendance:45,600
Filing:Profit

The Electronic Entertainment Expo 2010 (E3 2010) was the 16th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 14, 2010, and ended on June 17, 2010, with 45,600 total attendees. There was also an E3 event held in Sony's PlayStation Home.

Layout

E3 2010 was held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor.

West Hall

Sony Computer Entertainment and Nintendo had booths that were directly opposite of each other. Other notable developers and publishers located on this floor were Atlus, Atari, Bethesda, Sony Online Entertainment, and Capcom.

South Hall

The hall has three types of booths: large, medium and small. The large booths were occupied by Square Enix, MTV Games, Microsoft, Ubisoft, Disney Interactive Studios, and Electronic Arts. The medium booths were occupied by Sega, Konami, THQ, Warner Bros. Interactive, and Take-Two Interactive. The small booths were occupied by Namco Bandai and Tecmo Koei.[1]

List of featured games

The current list of games that were featured at E3 2010:[2]

valign=top2K Games

Activision

Atari

<

-- Please, DO NOT add rumours/rumors or unconfirmed information -->Atlus
  • (DS)

Bethesda Softworks

  • Brink (PS3, 360, PC)[6]
  • (PS3, PC, 360)
  • (PS3, 360, PC)
  • Rage (PS3, 360, PC)

Capcom

<

-- Please, DO NOT add rumours/rumors or unconfirmed information -->Disney Interactive Studios
  • Cars Toon: Mater's Tall Tales (Wii)[8]
  • Club Penguin: Elite Penguin Force: Herbert's Revenge (DS)
  • Club Penguin: Game Day! (Wii)
  • Epic Mickey (Wii)
  • Guilty Party (Wii)
  • (PS3, 360, PC)
  • (Wii, PS3, 360, PC)
  • Tron Evolution (PC, PS3, 360)
  • (iPhone)

Electronic Arts

Konami

<

-- Please, DO NOT add rumours/rumors or unconfirmed information -->LucasArts valign=topMicrosoft

MTV Games

<

-- Please, DO NOT add rumours/rumors or unconfirmed information -->Namco Bandai

Natsume Inc.

  • (DS)
  • (DS)
  • (DS)

Nintendo

Prope

Sega

Seven45 Studios

  • (PS3, 360)

<

-- Please, DO NOT add rumours/rumors of unconfirmed information -->Square Enix valign=topSony

SNK Playmore

THQ

Tecmo Koei

<

-- Please, DO NOT add rumours/rumors or unconfirmed information -->Ubisoft

Valve

Warner Bros. Interactive

  • (DS, Wii)
  • (PS3, PC, 360)
  • F.E.A.R. 3 (PC, PS3, 360)
  • Game Party 4 (360)
  • Legend of the Guardians: The Owls of Ga'Hoole (Wii, PS3, 360, DS)
  • (DS, PS2, PC, PS3, PSP, Wii, 360)
  • (DS, PS2, PS3, PSP, Wii)
  • (PC, PS3, 360)
  • Mortal Kombat (PS3, 360)
  • Super Scribblenauts (DS)

<

-- Please, DO NOT add rumours/rumors or unconfirmed information -->

Notable exhibitors list

The list of notable exhibitors, including Atari who returned after pulling out of E3 2009 at the last minute:[21]

Press conferences

Microsoft

Microsoft held its press conference on June 14. Phil Spencer, vice president of Microsoft Studios, hosted the event for Kinect, and Hideo Kojima was a notable speaker.

Electronic Arts

Electronic Arts' press conference took place on June 14. Chief Executive Officer, John Riccitiello, has billed E3 2010 as being the "Biggest and Best Ever [E3 Expo]". He also adds that "All the best games and all the best developers will be together in LA to unveil new titles and celebrate the creativity and new technology that makes gaming so much fun".[22]

Ubisoft

Ubisoft held a press conference on June 14. Multiple games were featured, including,, and . The conference was hosted by actor and comedian Joel McHale.

Nintendo

Nintendo held its conference on June 15. Shigeru Miyamoto appeared on stage and presented gameplay of their new game , though control difficulties due to wireless interference occurred. Other notable speakers included Warren Spector, who went into detail about the upcoming game Epic Mickey. Satoru Iwata unveiled the upcoming Nintendo 3DS handheld system and allowed those in attendance to try it out.[23]

Sony

Sony held its conference on June 15.[24] The conference opened up, with Kaz Hirai talking about 3D, and Herman Hulst demoing Killzone 3. Sony also announced its plans to advertise PlayStation Move starting with a partnership with Coca-Cola. They also announced plans to start PlayStation Plus. LittleBigPlanet 2, Dead Space 2, and Tiger Woods PGA Tour 10 were demoed. Other games shown include Infamous 2, Medal of Honor, , and Portal 2. The show closed with a teaser trailer, and demo for an upcoming Twisted Metal game.

Konami

Konami's press conference was held on June 16. The conference stood out with its numerous ill-received stunts and performances. In GameTrailers's top 15 most embarrassing moments of E3, they awarded the entire Konami press conference the award citing that they took up 10 of the 15 spots further referring to it as an "uncomfortable monstrosity".[25]

Notable appearances

Hideo Kojima

Hideo Kojima, creator of the Metal Gear Solid series, made an appearance at Microsoft's press conference.[26] Prior to that he attended the third annual PlayStation.Blog E3 Meetup and gave away free bundles of .[27]

Tetsuya Nomura

Tetsuya Nomura, director of Final Fantasy XV (then known as Versus XIII) and series director of Kingdom Hearts, made an appearance at E3. In addition he is met with Square Enix's Osaka-based Product Development Group 5 which recently worked on Kingdom Hearts Birth by Sleep. This was revealed by Shinji Hashimoto, a Japanese game producer for Square Enix, on his Twitter account.[28]

Other notable appearances

Japanese game developers Hideki Kamiya, Yuji Naka, Suda51, and Shinji Mikami all went to E3 2010.[29] While American game director David Jaffe, head of Eat Sleep Play, was also in attendance.[30] Olympian Shaun White made an appearance at Ubisoft's press conference to promote the game Shaun White Skateboarding

Pre-E3 hype

Valve

Valve claimed that they were going to be unveiling a "surprise" at E3 2010; they were originally set to hold an event regarding Portal 2 on June 14, 2010. The Portal 2 event was cancelled on June 1, 2010, with the "surprise" as its replacement.[31] At Sony's press conference, the surprise was revealed to be Portal 2 on PlayStation 3, as well as Steamworks integration for the platform.

Square Enix

Square Enix claimed that they were going to be unveiling a new title in the Kingdom Hearts series; this was revealed by series director Tetsuya Nomura in an interview with Game Informer.[32] This was revealed to be Kingdom Hearts 3D.

Game Critics Awards

The Game Critics Awards is an independent group of 31 North American media outlets that cover the videogame industry, consisting of sites such as Kotaku, Joystiq, GameSpot, IGN and GameTrailers. Each year they award games showcased at E3 with various titles, they are also officially recognized by the Entertainment Software Association, the organizer of E3.[33]

0%"Best of Show0%"Best Original Game
0%"Best Console Game0%"Best Handheld Game
0%"Best PC Game 0%"Best Hardware
0%"Best Action Game 0%"Best Action/Adventure Game
0%"Best Role Playing Game 0%"Best Fighting Game
  • (PC)
    • (PS3, 360, PC)
    • Fable III (360, PC)
    • (PS3, 360, PC)
    • (PC)
0%"Best Racing Game 0%"Best Sports Game
0%"Best Strategy Game 0%"Best Social/Casual Game
0%"Best Motion Simulation Game0%"Best Online Multiplayer Game
[34]

Notes and References

  1. Web site: Waggles At Twenty Paces . Brian Ashcraft . May 12, 2010 . Kotaku . May 10, 2010.
  2. Web site: Hilary Goldstein. May 5, 2010. E3 2010: The Big Games List. dead. https://web.archive.org/web/20120110173013/http://games.ign.com/articles/108/1086456p1.html. January 10, 2012. May 4, 2010. IGN.
  3. Web site: Nintendo E3 Network . . June 17, 2010 . dead . https://web.archive.org/web/20080719050926/http://e3.nintendo.com/wii/ . July 19, 2008.
  4. Web site: E3 2010 Showfloor Map on GameSpot . . June 11, 2010 . dead . https://web.archive.org/web/20100613001138/http://e3.gamespot.com/e3-showfloor-map?tag=content_nav%253Bbooths . June 13, 2010.
  5. Web site: Nintendo E3 Network . . June 17, 2010 . dead . https://web.archive.org/web/20110108034658/http://e3.nintendo.com/3ds/ . January 8, 2011.
  6. Web site: Bethesda Softworks Announces E3 2010 Line-Up . Electronic Theatre Staff . June 1, 2010 . Electronic Theatre . May 30, 2010 . dead . https://web.archive.org/web/20100606064550/http://www.electronictheatre.co.uk/index.php/industry-news/4952-bethesda-softworks-announces-e3-2010-line-up . June 6, 2010.
  7. Web site: Nintendo E3 Network . . June 17, 2010 . dead . https://web.archive.org/web/20100622024750/http://e3.nintendo.com/ds/ . June 22, 2010.
  8. Web site: The 868 Games of E3 2010 . . June 21, 2010 . dead . https://web.archive.org/web/20100621032659/http://e3.gamespot.com/games.html . June 21, 2010.
  9. Web site: Epic Games President: "No Unreal, Working on Gears", E3 to be "Really Exciting for Epic Fans" . Split-Screen . February 27, 2010 . Split-Screen . February 26, 2010 . dead . https://web.archive.org/web/20100302202521/http://www.split-screen.com/2010/02/27/epic-games-president-no-unreal-working-on-gears-e3-to-be-really-exciting-for-epic-fans/ . March 2, 2010.
  10. Web site: What Does The Future Hold For Pac-Man? . Michael McWhertor . May 5, 2010 . Kotaku . May 4, 2010.
  11. Web site: Thomas . Lucas M. . E3 2010: Ocarina of Time 3DS On the Way! - Nintendo 3DS News at IGN . Ds.ign.com . June 15, 2010 . September 7, 2010.
  12. Web site: November 18, 2009. Zelda Wii: Expect Surprises At E3 2010. dead. https://web.archive.org/web/20100218112427/http://www.officialnintendomagazine.co.uk/article.php?id=13313. February 18, 2010. January 25, 2010. Official Nintendo Magazine (UK).
  13. Web site: Thomas . Lucas M. . E3 2010: Star Fox 64 3D Announced - Nintendo 3DS News at IGN . Ds.ign.com . June 15, 2010 . September 7, 2010.
  14. Web site: Square Enix - E3 2010 Lineup . Square Enix Staff . . May 30, 2010.
  15. Web site: Free Realms Makes It To The PlayStation 3 For E3 . Mike Fahey . April 29, 2010 . Kotaku . April 28, 2010.
  16. Web site: God of War Returns to the PSP . Brian Crecente . May 4, 2010 . Kotaku . May 4, 2010.
  17. Web site: inFAMOUS 2 Announced, in the new Game Informer . Wilson Cheng . June 4, 2010 . . . May 30, 2010.
  18. Web site: Alice Liang. May 10, 2010. Little Big Planet 2 Music Announcements At E3. dead. https://web.archive.org/web/20121106000232/http://www.1up.com/news/big-planet-2-music-announcements. November 6, 2012. May 10, 2010. 1up.com.
  19. Web site: JC Fletcher. February 17, 2010. THQ CEO: Saints Row and Red Faction at E3, De Blob going multiplatform. dead. https://web.archive.org/web/20130301124539/http://www.joystiq.com/2010/02/17/thq-ceo-saints-row-and-red-faction-at-e3-de-blob-going-multipl/. March 1, 2013. February 22, 2010. Joystiq.
  20. News: UBISOFT REVEALS E3 LINE-UP. May 28, 2010. Gamasutra. May 27, 2010.
  21. Web site: E3 Exhibitor List. June 15–17, 2010. Entertainment Software Association. January 16, 2009. https://web.archive.org/web/20100116015551/http://www.e3expo.com/exhibitors/92/exhibitor-list/. January 16, 2010. dead.
  22. Web site: EA: "Biggest And Best E3 Ever" . Dave Cook . May 7, 2010 . NowGamer . May 4, 2010.
  23. Web site: Nintendo's E3 media briefing - date confirmed, time still a mystery . GoNintendo . April 27, 2010 . GoNintendo . April 27, 2010 . dead . https://web.archive.org/web/20100429193202/http://gonintendo.com/viewstory.php?id=121838 . April 29, 2010.
  24. Web site: Second Out of the E3 Press Conference Gate: Sony! . Brian Crecente . April 6, 2010 . Kotaku . April 3, 2010.
  25. Web site: Top 15 Most Embarrassing Moments of E3. Gametrailers.com. July 26, 2010.
  26. Web site: Ellie Gibson . Microsoft E3 Conference Xbox 360 Live Report - Page 1 . Eurogamer.net . June 14, 2010 . September 7, 2010.
  27. Web site: Thanks, L.A.! The PlayStation E3 2010 Meetup Recap . Sid Shuman . June 14, 2010 . . June 15, 2010.
  28. Web site: Tetsuya Nomura Making An Appearance At E3 . Spencer . June 1, 2010 . Siliconera . May 30, 2010.
  29. Web site: Hideo Kojima Heads to E3 in Style . Anoop Gantayat . June 13, 2010 . Andriasang . June 13, 2010 . https://web.archive.org/web/20100615004344/http://www.andriasang.com/e/blog/2010/06/13/devs_go_to_e3/ . June 15, 2010 . dead.
  30. Web site: I swear I'm not dead... . . June 11, 2010 . . June 13, 2010 . dead . https://web.archive.org/web/20070705050904/http://www.davidjaffe.biz/ . July 5, 2007.
  31. Web site: Surprise! No Portal 2 Party at E3 . Brian Crecente . June 1, 2010 . Kotaku . May 30, 2010.
  32. Game Informer. GameStop Corporation. June 5, 2010. 84–85 . Game Informer Staff.
  33. Web site: Game Critics Awards Official Site . Game Critics Awards . July 6, 2010.
  34. Web site: Game Critics Awards 2010 Winners . Game Critics Awards . July 6, 2010 . https://web.archive.org/web/20120219192033/http://gamecriticsawards.com/winners.html . February 19, 2012 . dead.

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