Ein Gedi Mineral Water Explained

Ein Gedi Mineral Water
Industry:Bottled Water
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Ein Gedi Mineral Water (Hebrew: עין גדי) is a brand of bottled water that has been in production since 1997. It is Israel's third most popular brand of bottled water, capturing 17% of the market in the country.[1] The water used in its production comes from the Ein Gedi nature reserve.

In the wake of a deal signed in 2004, the company is jointly owned by Ein Gedi Kibbutz and Jafora-Tabori. This came as a result of a deal made in 2004.[2]

A boycott of Ein Gedi water was proposed out of concern that its production could result in the Ein Gedi oasis drying up.[3]

Notes and References

  1. Jerusalem Post, July 2, 1999, Author:Michal Yudelman
  2. http://www.haaretz.com/news/mei-eden-ein-gedi-join-market-forces-1.113132 Mei Eden, Ein Gedi join market forces
  3. Web site: Troubled water . 2017-07-06 . 2012-11-02 . https://web.archive.org/web/20121102121538/http://pqasb.pqarchiver.com/jrep/access/530734831.html?dids=530734831:530734831&FMT=ABS&FMTS=ABS:FT&type=current&date=Dec+29,+2003&author=Matti+Friedman&pub=The+Jerusalem+Report&desc=Troubled+Water&pqatl=google . dead .