| Ehime Broadcasting Co., Ltd. | |
| Trading Name: | EBC |
| Native Name: | 株式会社テレビ愛媛 |
| Romanized Name: | Kabushikigaisha terebiehime |
| Type: | Kabushiki gaisha |
| Hq Location: | 110 Masago-cho |
| Hq Location City: | Matsuyama City, Ehime Prefecture |
| Hq Location Country: | Japan |
| Key People: | Makio Otani (President and Representative Director) |
| Num Employees: | 72 |
| Num Employees Year: | 2023 |
| Footnotes: | Corporate information from its Corporate Profile |
| Callsign: | JOEI-DTV |
| Location: | Matsuyama, Ehime Prefecture |
| Country: | Japan |
| Branding: | TV Ehime (テレビ愛媛) |
| Digital: | 27 (UHF) |
| Virtual: | 8 |
| Affiliations: | Fuji News Network and Fuji Network System |
| Owner: | Ehime Broadcasting Co., Ltd. |
| Callsign Meaning: | EhIme |
| Former Callsigns: | JOEI-TV (1969–2011) |
| Former Channel Numbers: | Analog
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| Former Affiliations: | All secondary: JNN (1969–1992) NET/ANN (1969–1995) |
, also known as EBC, is a Japanese broadcast network affiliated with the Fuji News Network and the Fuji Network System. Their headquarters are located in Matsuyama, Ehime Prefecture.
In 1964, 14 companies applied for a broadcast license for the second commercial broadcaster in Ehime Prefecture. Among the applicants were Matsuyama Mainichi Broadcasting, Ehime Asahi Broadcasting (no relation with Ehime Asahi Television), Kitashikoku TV, Iyo TV, Matsuyama Sankei TV, Matsuyama TV, Ehime Utsumi TV and Matsuyama Yomiuri TV.[1] In July 1968, these applications were later merged by the Prefectural Government which was later approved in October of the same year.On October 26, 1969, TV Ehime started trial broadcasts and followed by its first official broadcast on December 10 of the same year.
TV Ehime won its first Triple Crown Ratings in October 1976 with an average rating of 16% for all day and 29.9% for primetime.[2]