Eggslut Explained

Eggslut
Food-Type:Fast food
Zip:-->
Country:United States
Other-Information:Los Angeles
Las Vegas
Tokyo
Seoul
Kuwait
London
Singapore
Hong Kong

Eggslut (stylized as eggslut) is a sandwich restaurant chain with locations in Los Angeles, Las Vegas, Tokyo, Seoul, Kuwait, London, Singapore and Hong Kong, known for its signature dish "The Slut", a coddled egg on pureed potatoes, as well as their egg sandwiches.[1] It was founded by Alvin Cailan.[2]

History

Eggslut's name refers to the popular phrase which developed among foodies in the mid-2000s that describes people who serve every dish topped by an egg.[3]

In March 2017, Eggslut temporarily opened a pop-up concept store at Chefs Club Counter restaurant in Nolita, New York. Eggslut opened its first international store in the UK (7 August 2019),[4] its second in Tokyo, Japan (13 September 2019),[5] and its third international location in Seoul, South Korea (10 July 2020).[6] Both locations are franchise owned. SPC Group, a Korean franchisor of Paris Baguette, and master Korean franchisee of Dunkin Donuts, Baskin Robbins, Jamba Juice, and Shake Shack, has the rights to Eggslut in several countries.[7] The brand also opened its first store in Singapore on 9 September 2021 at Scotts Square.[8]

Reception

The restaurant's name has been included in a list of risqué names by KCET[9] and The New York Times, with Eli Altman stating that having a boring name may mean that an advertisement doesn't attract attention.[10] Samuel Muston wrote that "Eggslut" falls into a category of "quirky" restaurant names, but that "the collision of the word 'egg' and 'slut' doesn't exactly encourage the appetite".[11]

The Grand Central Market in Los Angeles was named as one of the top ten new U.S. restaurants by Bon Appétit for 2014, and Eggslut is mentioned.[12]

Notes and References

  1. Web site: Eat This Now: Eggslut's Coddled Egg in a Jar. 10 December 2014. LA Weekly. 17 December 2014.
  2. Web site: Special Sauce: Eggslut's Alvin Cailan on Ruckus-Causing as a Career Path . . 12 July 2019. 13 March 2020 .
  3. Web site: Schilcher . Susanne . 2019-09-05 . Eggslut: How one simple ingredient proved the key to success KTCHNrebel . 2023-12-19 . www.ktchnrebel.com . en-US.
  4. Web site: Eggslut Sandwich. . 24 July 2018. 18 January 2021.
  5. Web site: We eat tasty egg sandwiches from Japan's first branch of Eggslut, the U.S.-based breakfast shop. SoraNews24. Roll. Dale. October 5, 2019. January 25, 2021.
  6. Web site: Eggslut to open in Seoul on Friday. Korea JonngAng Daily. July 7, 2020. January 25, 2021.
  7. News: Here's What To Order At Eggslut, The Insanely Popular L.A. Joint Opening In SoHo. gothamist. Nell Casey. 30 March 2017. 12 April 2017. dead. https://web.archive.org/web/20170402033633/http://gothamist.com/2017/03/30/eggslut_nyc.php. 2 April 2017.
  8. Web site: Eggslut S'pore sees queues from 8am on opening day. 2021-09-11. mothership.sg. en.
  9. News: Sexy Restaurant Names: Do We Like Them?. Katherine Spiers. October 3, 2013. KCET. 18 December 2014.
  10. News: Risqué Names Reap Rewards for Some Companies. JOHN GROSSMANN. April 23, 2014. The New York Times. 18 December 2014.
  11. News: What's in a name? If you're christening a restaurant, then quite a lot. Samuel Muston. 12 June 2014. The Independent. 18 December 2014.
  12. News: Bon Appetit's top 10 best new restaurants in U.S. - CBS News. CBS Staff. CBS News. 18 December 2014.