Edwin van Gelder explained

Edwin van Gelder
Birth Place:	Nijmegen, Netherlands
Alma Mater:	Utrecht School of the Arts
Occupation:	graphic designer art director
Website:	www.mainstudio.com

Edwin van Gelder (born 21 January 1978, Nijmegen) is a Dutch graphic designer and art director based in Amsterdam. He graduated from the graphic design department at the Utrecht School of the Arts in 2004. In 2005 Van Gelder founded graphic design studio Mainstudio.

Van Gelder is best known for his typographically driven, book and identity designs for clients within architecture, contemporary art, and fashion. He describes his work as Systemic Design — a term coined by Swiss designer Karl Gerstner. Through this approach, Van Gelder conveys the content and voice of a book or identity through the designs they are bound in.^[1]

Van Gelder is a guest lecturer at the Academy of Architecture Amsterdam (Academie van Bouwkunst).^[2]

Awards

Van Gelder's work has been awarded with various design awards, including:

• 2021: Best Dutch Book Design for the artist books Masahisa Fukase – Kill the Pig ^[3] and Jorge Méndez Blake – Lenguaje Desmantelado | Dismantled Language ^[4]
• 2021: AIGA 50 Books 50 Covers for the artist book Masahisa Fukase – Kill the Pig ^[5]
• 2020: shortlist DAM Architectural Book Award for the book design of The Walter Benjamin and Albert S. Project ^[6]
• 2020: Type Directors Club for the visual identity of the festival Strange Sounds From Beyond ^[7]
• 2020: AIGA 50 Books 50 Covers for the book Being The Mountain, Productora ^[8]
• 2020: Best Dutch Book Design for the artist book Remy Jungerman. Where the River Runs ^[9] and Wiel Arets - Unconscious City ^[10]
• 2019: AIGA 50 Books 50 Covers for the artist book Remy Jungerman. Where the River Runs ^[11]
• 2019: Best Dutch Book Design for the book design of The Walter Benjamin and Albert S. Project ^[12]
• 2018: AIGA 50 Books 50 Covers for the artist book Álvaro Siza Viera: A Pool in the Sea ^[13]
• 2017: Best Dutch Book Design for the monograph Tirzo Martha: I wonder if they’ll laugh when I’m dead ^[14]
• 2017: ADCN (Club for Creativity) for the visual identity of De School ^[15]
• 2016: Best Dutch Book Design for MCHAP 1 - The Americas ^[16]
• 2012: Graphis Inc. 100 Best Annual Reports for the annual report of Mondriaan Foundation^[17]
• 2012: Communication Arts Typography Annual for STILLS, Wiel Arets, A Timeline of Ideas, Articles & Interviews 1982–2010 ^[18]
• 2012: Best Dutch Book Design for the artist book Thomas Raat - An Inquiry into Meaning and Truth and More… ^[19]
• 2011: Best Dutch Annual Reports for the annual report of Mondriaan Foundation^[20]
• 2011: I.D. Magazine Annual Design Review ^[21]
• 2011: Best Dutch Book Design for STILLS, Wiel Arets, A Timeline of Ideas, Articles & Interviews 1982–2010 ^[22]
• 2009: Art Directors Club New York for the magazine design of Mark Magazine (Frame Publishers) ^[23]

Projects

Notable projects that Van Gelder's design studio has worked on in recent years include:

• 2021: campaign Amsterdam Art Week ^[24]
• 2017: visual identity Anne De Grijff ^[25]
• 2016: rebranding of Illinois Institute of Technology School of Architecture, Chicago ^[26]
• 2016: visual identity De School - former club and entertainment complex in Amsterdam ^[27]
• 2009–2012: Mark Magazine (Frame Publishers), a platform for the practice and perception of architecture at the dawn of the third millennium. The magazine explores the boundaries of architecture and anticipates the industry's future. Mainstudio was responsible for the editorial design of the issues 17 (Dec/Jan 2009) to 36 (Feb/Mar 2012) and restyled the magazine twice.^[28]

Design juries

Van Gelder has been part of the jury for the following design awards:

• 2021: Best Dutch Book Design ^[29]
• 2012: The One Show Design New York^[30]
• 2011: Tokyo Graphic Passport ^[31]
• 2011: Art Directors Club New York^[32]
• 2010: Selected Europe Barcelona ^[33]
• 2010: Art Directors Club The Netherlands ^[34]

External links

• www.mainstudio.com

Notes and References

1. Web site: dutchDesign2019 - Mainstudio . 2022-11-23 . 2019.sfudutchdesign.ca.
2. Web site: Guest lecturers . 2022-11-09 . Academy of Architecture . en.
3. Web site: The two most beautiful books are Dutch . debestverzorgdeboeken.nl . 2022 . 2022-10-27 .
4. Web site: Lenguaje Desmantelado Dismantled Language - Jorge Méndez Blake . 2022-11-23 . De Best Verzorgde Boeken . nl-NL.
5. Web site: AIGA - Kill the Pig, Masahisa Fukase . 2022-11-23 . 50books50covers.secure-platform.com.
6. Web site: DAM Architectural Book Award 2020 für die zehn besten Architekturbücher – kulturexpress.info . 2022-11-09 . de-DE.
7. Web site: 2020 Winner Communication Design . Type Directors Club.
8. Web site: AIGA - Being the Mountain, Productora . 2022-11-23 . 50books50covers.secure-platform.com.
9. Web site: THE BEST DUTCH BOOK DESIGNS 2019 . stedelijk.nl . 2020 . 2022-10-27 .
10. Web site: Un-Conscious-City - Wiel Arets . 2022-11-23 . De Best Verzorgde Boeken . en-US.
11. Web site: AIGA - Remy Jungerman. Where the River Runs . 2022-11-09 . 50books50covers.secure-platform.com.
12. Web site: The Best Dutch Book Designs 2020 . debestverzorgdeboeken.nl . 2021 . 2022-10-27 .
13. Web site: AIGA - Álvaro Siza Viera: A Pool in the Sea . 2022-11-09 . 50books50covers.secure-platform.com.
14. Web site: 33 Best Dutch Book Designs 2017 . debestverzorgdeboeken.nl . 2018 . 2022-10-27 .
15. Web site: De School . 2022-11-23 . www.adcn.nl . en.
16. Web site: Fabrizio Gallanti (ed.) - MCHAP 1. The Americas . 2022-11-23 . De Best Verzorgde Boeken . en-US.
17. Web site: Graphis Latest Winners . Graphis.com . 2012 . 2012-07-02 . dead . https://web.archive.org/web/20120707045923/http://www.graphis.com/latest/winners/annuals/reports/?book=77 . 2012-07-07 .
18. Web site: Communication Arts - 2012 Typography Annual Winners . Commarts.com . 2012-07-02 . dead . https://web.archive.org/web/20120915001329/http://www.commarts.com/annuals/2012-typography/winners.html . 2012-09-15 .
19. Web site: CPNB . 2013-02-25 . Carbon wins gold . 2022-11-23 . De Best Verzorgde Boeken . en-US.
20. Web site: Archived copy . 2012-06-08 . https://web.archive.org/web/20120127091837/http://www.grafischecultuur.nl/pdf/bvj2011ca.pdf# . 2012-01-27 . dead .
21. Web site: Graphics: Best of Category: ICON: Italian Style 2551 . Annualdesignreview.id-mag.com . 2011 . 2012-07-02 . 2012-07-05 . https://web.archive.org/web/20120705235342/http://annualdesignreview.id-mag.com/2011-category-winners/graphics/ . dead .
22. Web site: Stills. Wiel Arets. A timeline of ideas, articles & interviews . Bestverzorgdeboeken.nl . 2012-07-02 . Dutch.
23. Web site: Mainstudio wins golden ADC Cube . Amsterdam Ad Blog . 5 May 2009 . 2012-07-02 . https://web.archive.org/web/20130317173708/http://www.amsterdamadblog.com/2009/05/05/mainstudio-wins-golden-adc-cube/ . 17 March 2013 . dead .
24. Web site: Amsterdam Art Jaarverslag 2021 .
25. Web site: Morley . Madeleine . 16 Jan 2016 . For Typography That's Both Timeless + Timely, Look to Amsterdam's Graphic Design Wunderkinds, Mainstudio .
26. Web site: Morley . Madeleine . 5 Aug 2016 . How Main Studio's First Gig for This Chicago Architecture School Turned into a Total Rebrand .
27. Web site: De School's identity by Mainstudio and Jeremy Jansen is inspired by its modular architecture . 2022-11-09 . www.itsnicethat.com . en.
28. Web site: Mainstudio's razor-sharp editorial design for art and architecture . 2022-11-09 . www.itsnicethat.com . en.
29. Web site: 2021-12-03 . Inschrijving Best Verzorgde Boeken 2021 geopend . 2022-11-23 . BNO . nl-NL.
30. Web site: 2012 One Show Design Judges . Enter.oneclub.org . 2012-07-02 .
31. Web site: Tokyo Graphic Passport: About . Grapass.net . 2012-07-02.
32. Web site: Art Director's Club / 90th Annual Judges / Edwin van Gelder . Adcglobal.org . 2012-07-02 . dead . https://web.archive.org/web/20120707102822/http://www.adcglobal.org/archive/annual/90/judges/?id=861 . 2012-07-07 .
33. Web site: Selected Europe 2010 . Indexbookchannel.tv . 25 August 2011 . 2012-07-02 . https://web.archive.org/web/20111126073931/http://www.indexbookchannel.tv/open/event-selected-europe-barcelona-2010# . 2011-11-26 . dead .
34. Web site: Juryleden ADCN Lampen 2010 bekend | Adformatie. adformatie.nl. 2014-04-24. https://web.archive.org/web/20160304031734/http://www.adformatie.nl/nieuws/bericht/juryleden-adcn/. 2016-03-04. dead.