Edgar de Evia explained

Birthname:	Edgar Domingo Evia y Joutard
Birth Date:	July 30, 1910
Birth Place:	Mérida, Yucatán, Mexico
Death Place:	New York City, U.S.

Edgar Domingo Evia y Joutard, known professionally as Edgar de Evia (July 30, 1910 – February 10, 2003), was a Mexican-born American interiors photographer.

In a career that spanned the 1940s through the 1990s, his photography appeared in magazines and newspapers such as ' House & Garden, Look and The New York Times Magazine and advertising campaigns for Borden Ice Cream and Jell-O.

Careers

Homeopathy research

In 1942, homeopathic physician Guy Beckley Stearns and de Evia contributed an essay called "The New Synthesis", For the Laurie's Domestic Medicine medical guide.^[1]

Photography

In a review of the book, The New York Times stated that "Black and white [photography] is frequently interspersed through the book and serves as a reminder that black and white still has a useful place, even in a world of color, often more convincingly as well. This is pointed up rather persuasively in the portfolio on Edgar de Evia as a 'master of still life' and in the one devoted to the work of Réne Groebli."^[2] "Editorial high-key food photography was introduced by Edgar D'Evia in 1953 for the pages of Good Housekeeping."^[3]

Melvin Sokolsky, a fashion photographer who has created images for Harpers Bazaar and Vogue, considered Edgar de Evia one of his earliest influences, saying, "I discovered that Edgar was paid $4,000 for a Jell-O ad, and the idea of escaping from my tenement dwelling became an incredible dream and inspiration."^[4]

Personalities photographed

De Evia also produced commissioned photographic portraits of individuals, including Polish-American violinist Roman Totenberg^[5] and the American fashion designer Ralph Lauren.^[6]

Editorial photography

De Evia's work appeared on Applied Photography,^{[7] [8]} Architectural Digest,^[9] Good Housekeeping,^[10] Shaggy Lamb Fashion,^[11] and New York Magazine.^[12]

Books

Books that have been illustrated with de Evia's photography include:

• The American Annual of Photography, New York: American Photography Book Department, 1953.
• Good Housekeeping Book of Home Decoration by Mary L. Brandt, New York: McGraw-Hill, 1957.
• Picture Cookbook by The Editors of Life, Mary Hamman, Editor, New York, NY: Time, Inc., 1958. Second edition 1959, Third edition 1960.
• The Spacemaker Book by Ellen Liman, Nancy Stahl and Lewis Wilson, New York: Viking Press, 1977.
• Fashion: The Inside Story by Barbaralee Diamonstein, New York: Rizzoli, 1985
• House & Garden's Best in Decoration by the Editors of House & Garden, New York: Condé Nast Books, Random House, 1987. De Evia's photos include the front jacket.
• Glamour's On The Run by Jane Kirby, Glamour Food Editor, New York: Condé Nast Books, Villard Books, 1987. De Evia's photos include the front & back jacket.
• Interior Design by John F. Pile, New York: H.N. Abrams, 1988.
• The Tiffany Gourmet Cookbook by John Loring, New York: Doubleday, 1992.
• House Beautiful Decorating Style by Carol Cooper Garey, Hearst Books, 2005. 1992 edition published by Hearst Communications.
• Victoria On Being a Mother by Victoria Magazine Staff, Hearst Books, 2005. (1st. edition and ©1989)
• Culinary Traditions II: A Taste of Waynesboro, Pennsylvania collected by the Waynesboro Historical Society, Morris Press, 2007.

Commercial photography

De Evia worked for Borden Ice Cream (Lady Borden campaign 1956–1960),^[13] Celanese Corporation,^[14] Gorham Silver,^[15] hats by Mr. John of John-Frederics,^[16] Leather Industries of America,^[17] Maximilian Furs (1950s, all ads had the credit "DeEvia"), McCall's patterns (all ads had the credit "Photograph by Edgar de Evia"),.^[18]

Gallery

Relationships

In the 1950s, de Evia's companion and business partner was Robert Denning, who worked in his studio and who would become a leading American interior designer and partner in the firm Denning & Fourcade.^[19]

Notes and References

1. An Appreciation Of Our Literature. The New England Journal of Homeopathy. Richard. Moskowitz. 9 August 2011. 10. 1. Spring/Summer 2001.
2. "Color in Review: Popular Photography's Color Annual Surveys Medium's Current Status", The New York Times, 19 May 1957, page X17
3. Advertising Directions by Edward M Gottschall and Arthur Hawkins, New York: Art Directions Book Co., 1996.
4. Melvin Sokolsky’s Affinities by Martin Harrison as reproduced on the web Melvin Sokolsky Seeing Fashion retrieved June 29, 2006. For a career-wide view of Sokolsky's work, see his website. For reference to his work for Vogue and other publications, see Sokolsky interview at bauhaus.com
5. De Evia's photographic portrait of Totenberg is featured in the article "Among the Week's Recitalists", The New York Times, 28 March 1948, p. X7.
6. 1978 photograph featured in the article "New York Look – Saturday in the Park with Ralph" by Jada Yuan & Amy Odell, New York, 26 November 2007 online. Retrieved 31 December 2007.
7. 5 expressions on a new film #12, 1959
8. Studies in Tone Gradation—the hallmark of excellence #60, 1975
9. "Vincent Fourcade – Celebrating the pleasures of magnificent excess", by Mitchell Owens, Architectural Digest, January 2000, v. 57 #1, p. 169 – one of twenty five persons named by the magazine "Interior Design Legends".
10. http://www.pettipond.com/craze84.htm The Petticoat Craze
11. Web site: Shaggy lamb fashion. Look Magazine Photograph Collection (Library of Congress). 1968 .
12. New York Magazine. December 19, 1988. Marilyn. Bethany. As Times Goes By.
13. Ad Lady Borden New Black Cherry Crisp Saturday Evening Post, 30 January 1960
14. Full page advertisement in The New Yorker featured in The Professional Photographer v.80, October 19, 1953
15. Annual of Advertising, Editorial, Television Art & Design v. 34
16. McCall's v. 79 no. 10
17. [Harper's Bazaar]
18. [McCall's]
19. Mitchell. Owens. Robert Denning, Champion of Lavish Décor, Is Dead. The New York Times. September 5, 2005. B7.