Edelweiss (magazine) explained

Frequency:Monthly
Company:Ringier
Category:Women's magazine
Publisher:Ringier AG
Founded:1998
Finaldate:2015
Country:Switzerland
Based:Zürich
Lausanne
Language:German

Edelweiss was a Swiss monthly women's magazine published in Zürich, Switzerland. The magazine was part of Ringier. It was among the best-selling women's magazines of Switzerland.[1] It was in circulation between 1998 and 2015.

History and profile

Edelweiss was launched by the media company Ringier Romandy in 1998.[2] The magazine was published on a monthly basis.[2] It was headquartered in Zurich and was printed in German. Later its headquarters was moved to Lausanne.

Laurence Desbordes was appointed editor in chief in 2005.[2] In 2008 a sister magazine of Edelweiss, Edelweiss Men, was started.[3] In 2013 Edelweiss sold 19,048 copies.[4] In 2014 its readers were 62,000.

In May 2014 Alexandre Lanz was named as the editor-in-chief of the magazine.[5] In 2015 Edelweiss merged into Bolero, its sister magazine.[6]

Notes and References

  1. Book: Gianni Haver. Robert Middleton. Swissness in a Nutshell. 15 April 2015. Schwabe AG. 978-3-905252-64-4. 23.
  2. Web site: Das Magazin EDELWEISS in neuem Gewand. Ringier. 14 April 2017. de. 28 April 2011.
  3. News: Ringier Romandie lanciert neues Männermagazin «Edelweiss Men». 10 August 2023. Klein Report. 25 April 2008 . de.
  4. Web site: Edelweiss rate card 2014. G+J Media. 14 April 2015.
  5. News: Le mensuel Edelweiss, sous sa forme actuelle, va disparaître cet été. 5 September 2022. RTS. 4 May 2015. fr.
  6. News: Bei Ringier fusioniert Westschweizer Frauenzeitschrift "Edelweiss" mit "Bolero". de. 14 April 2017. Neue Zürcher Zeitung. 2 March 2015. Lausanne.