Ed Penniman Explained

Ed Penniman
Birth Place:Santa Cruz, California
Nationality:American
Education:Chouinard Art Institute
Style:Landscape
Movement:California Impressionism
Awards:50 Best Book Covers of the Year (American Institute of Graphic Arts)

Ed Penniman is an American painter and graphic designer best known for his oil and watercolor paintings of California's Central Coast. The American Institute of Graphic Arts selected his book design as one of the 50 best designed book covers of the year, and he has won numerous awards for his paintings and designs.[1] He was commissioned by Santa Cruz County to design the official county flag in 1983.[2]

His designs and artwork have been featured in magazines in the US, Europe, and Japan.[3] Penniman authored You Are Up to You, a book documenting his near-death experience and recovery from Guillain–Barré syndrome, which left him a quadriplegic for three years.[4] [5] [6]

Early life and career

Edward George Penniman was born (May 12, 1942) in Santa Cruz, California to parents Warren and Irene (née Costella) Penniman, Sr.[7] His father, Warren Penniman, was the owner of Penniman Title in Santa Cruz. He is of Italian and English descent. Penniman's grandmother, Leonora (née Naylor) Penniman (also a well-known artist), began teaching him watercolors when he was seven years old.[8] [9] [10] [11] His grandfather, TF Costella, was contracted to do the cement work for the Giant Dipper in Santa Cruz in 1924.[12]

Penniman graduated from Chouinard Art Institute with a Bachelor of Fine Arts degree.[13] In 1965, he was an art director at Ogilvy Advertising Agency (formerly Carson-Roberts) art directing print and TV advertising for companies including Baskin-Robbins, Singer, and Mattel.[14]

Career

Penniman rose to prominence as an artist in the early 1970s winning awards for his unique graphic design and artwork. He founded Ed Penniman and Associates, Advertising Design in Santa Cruz where he designed award-winning art and graphics for wineries, the Santa Cruz Symphony, the Santa Cruz Beach Boardwalk, and the Cabrillo Festival of Contemporary Music.

Penniman's work has been featured in Communication Arts magazine,[15] [16] Graphic Elements of the World, Volume 1, and The Book of American Trademarks.

His book design for Planet Steward Journal of a Wildlife Sanctuary Book Cover was included in the 50 Best Book Designs of the Year by the American Institute of Graphic Arts.[1] He was awarded a Gold Medal at the Orange County Fair for his design of Bargetto Winery's wine label. Penniman was commissioned by Santa Cruz County to design their official flag, which was adopted by the Board of Supervisors on July 4, 1983.

In 1984, at age 42, Penniman was diagnosed with Guillain-Barré Syndrome, a nerve disorder that paralyzed him and left him a quadriplegic for three years.[17] During his rehabilitation, he was given an easel and paints. He could only move his head, so he learned to use his mouth to hold his paint brushes. He slowly regained the use of his arms and legs, and followed the artist trail of Winslow Homer throughout the island of Eleuthera, as well as following Paul Gauguin's artist path to Tahiti, Moorea, and Rarotonga.[18] Penniman's paintings have been featured in numerous exhibitions and publications.[19] [20] [21] [22] [23]

Penniman is the former President of the Santa Cruz Art League and the curator of the California Statewide Landscape Exhibition, one of the longest-running art exhibitions in California. The annual Landscape Exhibition at the Art League was originated by his grandmother, Leonora Penniman, in 1926.[24] [25] [26]

Awards and recognitions

Publications

Notes and References

  1. Web site: AIGA Design Archives. AIGA . November 11, 2022.
  2. Web site: A Flag for Santa Cruz County. Sandy Lydon. November 11, 2022.
  3. Web site: DISCOVER THE SWEET SPOTS. Times Publishing Group. May 14, 2015. November 11, 2022.
  4. Web site: Locally & Independently Published General Nonfiction - You Are Up to You. Bookshop Santa Cruz. May 1, 2001. November 11, 2022.
  5. Web site: Topic: How Much Does Your Privacy Matter? Arts Interview: Ed Penniman, Graphic Designer, Artist and Santa Cruz Art League President . It's a Question of Balance . May 31, 2014. November 11, 2022.
  6. Book: You Are Up to You.: Innovate a New Self for a New Life. Feel Spiritually Whole Again After Trauma and Disability. September 15, 2016. 978-0997496505 . Penniman . Ed .
  7. Web site: Warren Penniman, 74, title-firm founder dies. Santa Cruz Public Libraries Local History. June 9, 1988. November 11, 2022.
  8. Web site: Place Painting by Geoffrey Dunn. Good Times. June 17, 2015. November 11, 2022.
  9. Web site: Landscape Painting Leonora Naylor Penniman. Ask Art . November 11, 2022.
  10. Web site: Artist Leonora Naylor Penniman. Ask Art . November 11, 2022.
  11. "Capturing the Art in Life's Changes by Kimberly Monari", Santa Cruz Sentinel, Page 31, September 17, 1990
  12. "Octagon Exhibit Twirls Back Along the Boardwalk by Marybeth Varcados", Santa Cruz Sentinel, Page 39, June 22, 1989
  13. Web site: Visuals 01.13.21 Ed Penniman . Monterey County Weekly . January 13, 2021. November 11, 2022.
  14. Web site: Art and determination bring Santa Cruz painter Ed Penniman back from life-changing trauma by Wallace Baine. Santa Cruz Sentinel . June 21, 2015. November 11, 2022.
  15. Web site: Secrets of Designer Capsules Packaging experts share tips to help put your brand on top. Wines & Vines Magazine. August 1, 2013. November 11, 2022.
  16. Web site: Ed Penniman Artist. Alta Mira. November 11, 2022.
  17. Web site: Ed Penniman: Paintings From an Artist's Second Life by John Seed. Huffpost. May 26, 2017. November 16, 2022.
  18. Web site: Framing the Pajaro Valley by Tarmo Hannula, page 7. Pajaro Valley Magazine. January 3, 2020. November 18, 2022.
  19. Web site: Calendar Art Exhibits by Rachel Zentz. The Californian. May 5, 2017. November 11, 2022.
  20. Web site: Pacific Arts Complex - Ed Penniman Art Show - page 4. West Art Magazine. November 11, 1994. November 11, 2022.
  21. Web site: First Friday Art Tour - page 32. Good Times Magazine. August 22, 2018. November 20, 2022.
  22. Web site: Artist Ed Penniman. Artwork Archive. November 20, 2022.
  23. Web site: Featured Artists. Oswald Restaurant. November 20, 2022.
  24. Web site: Grounded In Nature—The California Central Coast . Santa Cruz Art League . June 3, 2022. November 11, 2022.
  25. Web site: Santa Cruz Art League Lobby Show- Ed Penniman. Santa Cruz Water Color Society. May 27, 2012. November 11, 2022.
  26. Web site: Native Son: over 50 contemporary landscape paintings of the California Central Coast by artist Ed Penniman . Santa Cruz County Bank. November 11, 2022.
  27. "Award Winning Label Design", Santa Cruz Sentinel, Page 3, October 23, 1973
  28. Web site: more info on branding and logo seminar this tuesday. UCSC. April 1, 2010. November 11, 2022.
  29. Web site: Santa Cruz County Flag. Flags of the World . May 1, 2001. November 11, 2022.
  30. "Awards", Santa Cruz Sentinel, Page 25, October 27, 1991
  31. "People in Business", Santa Cruz Sentinel, Page 28, November 1, 2004
  32. Web site: Ed Penniman Contemporary Landscape Paintings of the Central California Coast. Arts Counsil Santa Cruz County . November 11, 2022.
  33. Web site: Packaging Design Magazine page 10. R C Publications Inc.. September 1, 1971. November 11, 2022.
  34. Web site: The Book of American Trademarks. New York : Art Direction Book Co. . 1972. November 11, 2022.
  35. "Designs With a Message by Kimberley Pettite", Santa Cruz Sentinel, Page 46, February 1, 1985
  36. Book: Kuwayama, Yasaburo . 1986 . Graphic elements of the world (1970 - 83). Kashiwashobo . 30, 48, 51, 62, 66.
  37. Book: 1986 . Hip Santa Cruz 3 . Epigraph Books . 181, 186, 194, 200.
  38. Web site: Catamaran Literary Reader Contributors. Catamaran Literary Reader Contributors . November 11, 2022.

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