Ecco Domani Explained

Ecco Domani
Industry:Wine
Founder:Fabrizio Gatto
Hq Location:California
Website:https://www.eccodomani.com/

Ecco Domani is the brand of an Italian wine company selling in the United States, Canada, and Northern Europe,[1] with marketing and distribution by E & J Gallo Winery.[2] It was founded in 1996 and is led by Fabrizio Gatto.[1] Market Watch named it one of the "hot brands" in 1998.[3] It reportedly produces the top imported Italian pinot grigio in the United States.[4]

Advertising

Ecco Domani has used marketing strategies that went "into people's lifestyles"[5] and advertisements aimed at young consumers. One of the company's campaigns in print publications featured a "young woman kicking up her heels, with a statement that: 'Red wine is for meat, white wine is for fish. Blah! blah! blah! blah! Forget the rules! Enjoy the wine.'"[6]

Fashion Foundation Awards

The company also sponsors the Fashion Foundation Awards in support of young designers.[7] Former winners include Haus Alkire,[8] John Patrick[9] Patrik Ervell[10] and Prabal Gurung.[11] The 2014 Fashion Fund Awards, which are the thirteenth edition of the fund, winners are Timo Weiland, Degen, and Novis.[12] Past winners include Zac Posen, Proenza Schouler, Rodarte, Alexander Wang, and Derek Lam.[12]

External links

Notes and References

  1. Web site: Ecco Domani Background . Ecco Domani . 2010-01-28 . https://web.archive.org/web/20100211142759/http://www.eccodomani.com/about/background/index.asp . 2010-02-11 . dead .
  2. Web site: Browse by Brand Name.
  3. News: Prial . Frank J. . Wine Talk: Losing a Taste for the Cheap Stuff . . 1999-05-26 . 2010-01-28.
  4. News: Struble . Cristine . Ecco Domani gets a fashionable makeover from Brandon Maxwell . . 5 July 2020. 4 August 2020.
  5. Michael Bierut, William Drenttel, Steven Heller Looking Closer 5: Critical Writings on Graphic Design, Volume 5 Edition illustrated Allworth Communications, Inc., 2006 . 243 pages, page 158
  6. Abraham Aamidor Real feature writing
  7. Web site: Gould-Simon . Alisa . Ecco Domani Winners to Show at NYFW & on Lifetime . 4 January 2010 . BlackBook Magazine . 2010-01-28.
  8. Web site: Ecco Domani's 2012 Winners Announced . Style.com . 2012-01-03 . 2014-05-13.
  9. Web site: Organic, Fashion Designer. 2012-01-19. https://web.archive.org/web/20120116094441/http://www.eccodomani.com/fashion-foundation/award-winners/Organic.asp. 2012-01-16. dead.
  10. News: Borrelli-Persson . Laird . The Nifty 50: Patrik Ervell, Designer . . 2010-01-15 . 2010-01-28.
  11. News: Verner . Amy . Designer Prabal Gurung on his 'overnight' success . . 2010-01-08 . 2010-01-28.
  12. Web site: Ecco Domani Names Fashion Foundation Award Winners . WWD . 14 January 2014 . 14 January 2014 . Karimzadeh, Marc.

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