Easy (Cro song) explained

Easy
Cover:Easy (Single) - Cover.jpg
Type:single
Artist:Cro
Album:Raop
Genre:Pop, rap
Label:Chimperator
Producer:Cro
Next Title:Du
Next Year:2012

"Easy" is the debut single of German rapper Cro. A pop and rap song, it was produced by Cro, and the lyrics and musical composition are also attributed to him. It was first released on the internet on 23 November 2011, was later released on his mixtape Easy, which was available for free download, and later re-released as the lead single from his debut album Raop on 23 March 2012 through Chimperator Productions.

"Easy" attained commercial success, reaching number two in Germany and number 4 in Austria. The song was promoted by an accompanying music video directed by Harris Hodovic. It reached Platinum in Germany in October 2012.

Content

In the first verse, Cro praises his rapping skills by comparing himself to Jay-Z and saying that he creates his instrumentals himself. He then changes the subject to the relationship with a woman and he gives reasons that would lead to him break up with her, such as marriage and pregnancy. In the end, he does leave her and is happy that she is no longer there.

In the lyrics, the word "easy" appears at the end of each verse, with a word that is based on it. For example, the words AC/DC and the phrase "erschieß sie" become "AC/D-Easy" and "ersch-Easy." The song does not have an actual chorus.

Production

Cro produced the beat for "Easy" himself and used a sample of Bobby Hebb's song "Sunny" and also modeled the lyrics after this song. The track reached Platinum in October 2012.[1] [2] [3] [4] [5] [6]

Music video

The music video for "Easy" was directed by Harris Hodovic and premiered on YouTube on 23 November 2011. It shows a woman (played by the model Sula Starridou) who is rapping the lyrics instead of Cro as she is walking through an apartment in which many different situations are depicted which are oriented after the song. The location then moves outside, where the woman continues to rap while in a skatepark/riding a bike. As of September 2017, the video has been viewed 53 million times on YouTube.

Charts

Year-end charts

Chart (2012)Position
Austria (Ö3 Austria Top 40)[8] 17
Germany (Media Control AG)[9] 19
Switzerland (Schweizer Hitparade)[10] 63

Notes and References

  1. News: Cro: Platin-Album & Gold-Singles . 5 October 2012 . rappers.in . 18 October 2012 . German.
  2. News: Cro: Platin für "Easy", Gold für "Du" . 9 October 2012 . Musikmarkt Verlag GmbH . Musikmarkt GmbH & Co. KG . 18 October 2012 . German.
  3. News: Kristof . Jansen . Platin- und Goldregen für Cro . 4 October 2012 . ManeraMedia GmbH . Hiphop.de . 18 October 2012 . German.
  4. News: Cro: "Raop" und "Easy" erreichen Platinstatus, "Du" mit Gold . 4 October 2012 . 16bars.de . 18 October 2012 . German.
  5. News: Janiv . Koll . Cro mit Gold und Platin ausgezeichnet . 5 October 2012 . Joint Forces Media GmbH . rap.de . 18 October 2012 . German.
  6. News: Cro geht Platin [News] ]. 4 October 2012 . splash! Entertainment AG . splash-Festival.de . 18 October 2012 . German.
  7. Luxembourg Digital Songs - April 7, 2012. Billboard.
  8. Web site: Jahreshitparade Singles 2012. austriancharts.at. 21 February 2020.
  9. Web site: Top 100 Singles Jahrescharts 2012 . German . . 5 January 2013 . dead . https://web.archive.org/web/20130106044835/http://www.viva.tv/charts/52-top-100-jahrescharts-2012 . 6 January 2013 .
  10. Web site: Schweizer Jahreshitparade 2012. hitparade.ch. 21 February 2020.