EasyFoodstore explained

easyFoodstore
Type:Privately held company
Parent:easyGroup
Locations:1 (closed)
Industry:Retail
Key People:Stelios Haji-Ioannou
Products:Groceries

easyFoodstore was a discount supermarket owned and operated by the easyGroup in London, England.

History

First announced by easyGroup in 2013,[1] [2] [3] [4] the easyFoodstore supermarket opened in London in February 2016, located next to easyBus House (the headquarters of easyBus Ltd).[5]

The store had no item brands, and only had about 100 items such as tinned goods, pasta, rice, and cleaning products.[6] The supermarket charged just 25p for essential food items.[7] Just days after opening its doors it was forced to shut temporarily after running out of stock.[8] The store then sold items at 50p each, with 25p returning during promotional periods only.[9] [10]

By late 2021 the sole trial store closed.[11]

See also

Notes and References

  1. Web site: Stelios plans to set up easyJet-style 'no brands' food store – Business. London24. 6 August 2013. 15 September 2014. https://web.archive.org/web/20150404164535/http://www.london24.com/news/business/stelios_plans_to_set_up_easyjet_style_no_brands_food_store_1_2321729. 4 April 2015. dead.
  2. Web site: Stelios' easyFoodstore will struggle to get off the ground. The Conversation. 12 August 2013. 28 April 2022.
  3. Web site: EasyJet founder Stelios's budget foodstore fails to make it to checkout. The Guardian. 26 May 2014. 23 March 2022.
  4. Web site: Founder of easyJet pledges 50p average price in his low-budget foodstore. The Guardian. 16 October 2014. 28 April 2022.
  5. Web site: Will easyFoodstore be the next easyJet – or the next easyCruise?. The Guardian. 2 February 2016. 28 April 2022.
  6. Web site: EasyFoodstore, Easyjet for food, opens selling 76 basic foodstuffs for 25p each. The Independent. 2 February 2016. 28 April 2022.
  7. Web site: The one big catch with easyFoodstore - where food costs just 25p. The Independent. 3 February 2016. 28 April 2022.
  8. Web site: EasyFoodstore forced to close after budget supermarket runs out of stock. The Independent. 4 February 2016. 23 March 2022.
  9. Web site: EasyFoodstore, where food costs 25p, reopens with bouncers to maintain order. The Independent. 8 February 2016. 28 April 2022.
  10. Web site: EasyFoodstore brings in 10 item limit. The Guardian. 12 February 2016. 28 April 2022.
  11. Web site: Marius . Callum . 2022-11-20 . Hidden easyJet rudder makes it look like a plane is hidden in Wembley . 2023-09-16 . MyLondon . en.

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