ETV Network explained

ETV Network
Country:India
Headquarters:Hyderabad, Telangana, India
Picture Format:576i (SDTV)
1080i (HDTV)
Owner:Ramoji Group
Founder:Ramoji Rao

ETV Network is a network of Telugu language news and entertainment satellite television channels in India. It is based in Hyderabad, Telangana, India. It also had some non Telugu-language satellite television channels. All non-Telugu satellite television channels were acquired by Reliance Industries-owned TV18 for ₹2,053 crore in FY 2014–15 and later rebranded.[1] [2]

History

Telugu language network

The Hyderabad daily newspaper Eenadu (Telugu for 'today') started its own Telugu language channel named Eenadu TV on 27 August 1995.[3]

The flagship company ETPL launched four new television channels in November 2015 – namely ETV Life – a health and wellness channel, ETV Abhiruchi, a cookery channel, ETV Plus – an entertainment and reality channel, and ETV Cinema – a movie channel in Telugu language. In May 2014, ETV2 and ETV3 were renamed to ETV Andhra Pradesh and ETV Telangana respectively.[4]

On 27 December 2018, the network launched ETV Plus HD, ETV Life HD, ETV Abhiruchi HD, and ETV Cinema HD.[5]

Non-Telugu language TV assets

The network also added regional channels in other Indian languages and built a large local news network using ETV brand after success in the Telugu-speaking region. Ramoji Group sold its non Telugu language TV assets to TV18 in January 2014 with a permission to use ETV brand name.

In March 2015, TV18's Viacom18 decided to rebrand all five non-Telugu language ETV regional general entertainment channels. ETV Marathi, ETV Gujarati, ETV Kannada, ETV Bangla and ETV Odia were rebranded into Colors Marathi, Colors Gujarati, Colors Kannada, Colors Bangla and Colors Odia, respectively.[6]

In March 2018, non-Telugu language TV assets of TV18 still using the ETV brand were rebranded as part of the News18 network.

In April 2016, ETV network added three more regional news channels catering to the audience of Kerala, Tamil Nadu, Assam and North East under the brand name of News18. The channels are named News18 Kerala, News18 Tamil Nadu and News18 Assam-NE.

Owned channels

On air channels

ChannelLaunchedLanguageGenreVideo Format
ETV1995TeluguGeneral EntertainmentSD + HD
ETV Cinema2015Movies
ETV PlusComedy
ETV LifeDevotional & Health SD
ETV AbhiruchiFood & cookery
ETV Andhra Pradesh2014News
ETV Telangana
ETV Bal Bharat2021Telugu, English, Hindi, Tamil, Kannada & MalayalamKidsSD + HD

Former channels

Telugu language channels

ChannelLaunchedDefunctLanguageGenreVideo FormatNotes
ETV Life HD20182020TeluguHealth & well-being HD
ETV Abhiruchi HDFood & cookery
ETV220032014NewsSDReplaced with ETV Andhra Pradesh
ETV320142014Replaced with ETV Telangana

Non-Telugu language channels

ChannelLaunchedRebranded/DefunctLanguageGenreVideo FormatNotes
ETV Rajasthan20002018HindiNewsSDAcquired by Network18 and rebranded as News18 Rajasthan
ETV Uttar Pradesh Uttarakhand2002Acquired by Network18 and rebranded as News18 Uttar Pradesh Uttarakhand
ETV Madhya Pradesh ChhattisgarhAcquired by Network18 and rebranded as News18 Madhya Pradesh Chhattisgarh
ETV Bihar JharkhandAcquired by Network18 and rebranded as News18 Bihar-Jharkhand
ETV Haryana Himachal Pradesh2014Acquired by Network18 and rebranded as News18 Punjab Haryana
ETV Urdu2001UrduAcquired by Network18 and rebranded as News18 Urdu
ETV Bangla20002015BengaliGeneral EntertainmentAcquired by Viacom18 and rebranded as Colors Bangla
ETV News Bangla20142018NewsAcquired by Network18 and rebranded as News18 Bangla
ETV Gujarati20022015GujaratiGeneral EntertainmentAcquired by Viacom18 and rebranded as Colors Gujarati
ETV News Gujarati20142018NewsAcquired by Network18 and rebranded as News18 Gujarati
ETV Marathi20002015MarathiGeneral EntertainmentAcquired by Viacom18 and rebranded as Colors Marathi
ETV Odia2002OdiaAcquired by Viacom18 and rebranded as Colors Odia
ETV News Odia20152018NewsAcquired by Network18 and rebranded as News18 Odia
ETV Kannada20002015KannadaGeneral EntertainmentAcquired by Viacom18 and rebranded as Colors Kannada
ETV News Kannada20142018NewsAcquired by Network18 and rebranded as News18 Kannada

Notes and References

  1. Web site: ABOUT US Tv 18 . 14 September 2017 . 9 November 2018 . https://web.archive.org/web/20181109103125/http://www.network18online.com/About-Group-tv18.html . dead .
  2. http://economictimes.indiatimes.com/industry/media/entertainment/media/network18-finishes-rs-2053-cr-deal-to-acquire-etv-stakes/articleshow/29215772.cms Network18 finishes Rs 2,053-cr deal to acquire ETV stakes
  3. Book: Shrivastava. K M. Broadcast Journalism in the 21st Century. 2005. New Dawn Press Inc. 1932705457. 60.
  4. Web site: 7 May 2014 . ETV2 and ETV3 renamed to ETV Andhra Pradesh and ETV Telangana . 16 October 2022 . Indiantelevision.com.
  5. Web site: Wanvari . Tarachand . 15 January 2019 . Sun continues to shine on its namesake broadcaster . 3 November 2022 . Indiantelevision.com.
  6. Web site: ETV re-branding to Colors. 4 March 2015.