ET-lehti explained

Editor:Riitta Korhonen
Editor Title:Editor-in-chief
Frequency:20 issues per year
Category:Lifestyle magazine
Company:Sanoma
Publisher:Sanoma Magazines
Country:Finland
Based:Tampere
Language:Finnish
Website:ET-lehti
Issn:0785-0913
Oclc:925096052

ET-lehti is a general interest magazine targeting senior people and is published in Tampere, Finland. The abbreviation, ET, stands for the Finnish word, EläkeTieto (Finnish: Retirement Information).[1] The magazine has also a Swedish edition.

History and profile

ET-lehti was established in 1973 and was originally started as a magazine for retired people.[2] The magazine is part of Sanoma and published by Sanoma Magazines.[3] Sanoma acquired the magazine in 1983.[4] It was published 18 times a year. Later it began to come out 20 times per year. The magazine targets senior people and is most read by women older than 50 years.[3] It was the sole publication in its category until 2014.[5] The frequent topics are about wellbeing, health, beauty, travel and finance.[3] The headquarters of the magazine is in Tampere.[6] The Swedish edition of the magazine was launched by Sanoma.[4]

Kaisa Larmela is one of its former editors-in-chief who was appointed to the post in 1989.[7] Riitta Korhonen became the editor-in-chief of the magazine on 15 February 2012.[8] She succeeded Maija Toppila who had been serving in the post since 1 April 2008.[9] [8]

Circulation

ET-lehti sold 259,291 copies in 2007,[9] [10] making it the second best selling magazine in Finland.[11] Its circulation fell to 254,000 copies in 2009 and to 237,265 copies in 2010.[12] The magazine had a circulation of 232,260 copies in 2011.[13] It was the fifth best-selling Finnish magazine in 2012 with a circulation of 226,853 copies.[14] [15] Its circulation was 202,259 copies in 2013,[6] [16] making it the best-selling title in the Nordic countries.[17]

See also

Notes and References

  1. Kirsi Lumme-Sandt. Images of ageing in a 50+ magazine. Journal of Aging Studies. January 2011. 25. 1. 46. 10.1016/j.jaging.2010.08.013.
  2. 2010. Hanna Uotila. Kirsi Lumme-Sandt. Marja Saarenheimo. Lonely older people as a problem in society - Construction in Finnish media. International Journal of Ageing and Later Life. 5. 2. 103–130. 10.3384/ijal.1652-8670.10521103. free.
  3. Web site: Brands. ET lehti. Sanoma Magazines. 19 April 2015.
  4. Web site: SanomaWSOY Corporation History. Funding Universe. 19 April 2015.
  5. Reeta Pöyhtäri. Immigration and ethnic diversity in Finnish and Dutch magazines. Articulations of subject positions and symbolic communities. 978-951-44-9366-9. 2014. University of Tampere. 42. Ph.D..
  6. Web site: ET-lehti. Aikakaus Media. 19 April 2015.
  7. Book: Elizabeth Sleeman. The International Who's Who of Women 2002. 2001. Europa Publications. 978-1-85743-122-3. 320. London. 3rd.
  8. News: Riitta Korhonen appointed Editor-in-Chief of ET-lehti. 19 April 2015. Sanoma. 14 February 2012. 14 February 2015. dead. https://web.archive.org/web/20150214224808/https://sanoma.com/en/news/riitta-korhonen-appointed-editor-chief-et-lehti.
  9. News: Maija Toppila appointed Editor-in-Chief of ET-lehti. 19 April 2015. Publicitas. 19 April 2015. 11 March 2008. https://web.archive.org/web/20150419153638/http://www.publicitas.com/en/hongkong/media-news-events/news-detail/?newsid=22006&title=finland-maija-toppila-appointed-editor-in-chief-of-et-lehti#.VTOTG2Ttmkp. dead.
  10. Web site: Anne Austin. etal. Western Europe Market & Media Fact. Zenith Optimedia. 19 April 2015. 2008. dead. 5 February 2015. https://web.archive.org/web/20150205131709/http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20%26%20MediaFact%202008.pdf.
  11. Web site: Eva Harrie. The Nordic Media Market. Nordicom, University of Gothenburg. 23 April 2015. Göteborg. 2009.
  12. Web site: Western Europe Media Facts. 2011 Edition. ZenithOptimedia. 6 March 2016. 27 September 2022. https://web.archive.org/web/20220927084117/http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact/2011/Western%20Europe%20Market%20%26%20MediaFact%202011.pdf. dead.
  13. Web site: Top 50 Magazines. IFABC. 19 April 2015. 30 April 2014.
  14. Web site: Biggest magazines by circulation 2012 in Finland. Aikakaus Media. dead. https://web.archive.org/web/20151201001327/http://www.aikakauslehdet.fi/Frontpage/Information--Statistics/Circulation/Biggest-magazines-by-circulation/. 19 April 2015. 1 December 2015.
  15. Web site: Magazine Facts 2013. Aikakaus Media. https://web.archive.org/web/20160304220324/http://www.aikakauslehdet.fi/content/Liitetiedostot/pdf/magazinefacts_2013_10_07.pdf. 4 March 2016. dead. 30 April 2015.
  16. Web site: Circulation statistics 2013. Media Audit Finland. 19 April 2015. 29 March 2017. https://web.archive.org/web/20170329225311/http://mediaauditfinland.fi/wp-content/uploads/2014/06/Circulations2013.pdf. dead.
  17. Web site: Consumer magazines: Top ten titles in the Nordic countries 2013. Nordicom. 14 January 2017.

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