E. Gluck Corporation Explained

E. Gluck Corporation
Type:Private
Foundation:1956
Founder:Eugen Gluck
Location City:Little Neck, NY,
New York City, New York
Location Country:U.S.
Area Served:U.S.
Industry:Watch manufacturing
Owner:Eugen Gluck
Divisions: Armitron, Torgoen
Homepage:E. Gluck Corporation

E. Gluck Corporation is an American watch manufacturer headquartered in Little Neck, New York.[1] [2] It was founded in 1956 by Eugen Gluck. E. Gluck Corporation manufactures watches under two flagship proprietary brands, Armitron and Torgoen. The company also manufactures watches for major fashion brands, including: Anne Klein, Nine West, Juicy Couture, Vince Camuto, Badgley Mischka and Joseph Abboud.[3] As of 1999, Armitron had the fifth largest share of all watch purchases, by brand, in the United States.[4] As of 2005, Armitron ranks as one of the top ten fine and fashion watch brands in the US, along with Timex, Fossil, Seiko, Citizen, Casio, Guess, Bulova, Movado, and Pulsar.[5]

Divisions

Armitron

See main article: Armitron.

Armitron is a medium-price watch manufacturing company which manufactures and retails watches in the U.S. only.

Brands

Major categories

Digital watches

Armitron started making digital watches in the 1970s with LED displays. The LED displays consumed so much battery life that, in 1977, the company stopped production.[9] Armitron subsequently began manufacturing their digital watches with LCD displays, which eventually became the industry standard.

Automatic movements

In 2007, Armitron began manufacturing automatic watches.[10] [11]

Notable marketing efforts

Notes and References

  1. News: All About/Watches; Fighting the Recession By Spotting Some Fads And Inventing Others. Barmash. Isadore. November 17, 1991. New York Times. A5.
  2. Shuster. William George. March 2007. Is the Wristwatch Past Its Time?. JCK. Seacaucus, NJ. 178. 3. 84.
  3. Web site: Brands. 2021-03-30. E GLUCK. en-US.
  4. Book: Cases in the Environment of Business. David W. Conklin. Sage Publications, Inc.. Thousand Oaks, California. 2006. Ivey Casebook Series. 63. 1-4129-1436-1.
  5. News: Is time ticking for watches?. Primeau. Marty. Nov 7, 2006. Knight Ridder Tribune Business News. 1.
  6. News: The hands of time moving on two tracks for '09. Critchell. Samantha. December 18, 2008. Associated Press. 2008-12-19.
  7. Karimzadeh. Marc. August 9, 2004. JLO BY JENNIFER LOPEZ ADDS FOOTWEAR, WATCHES. WWD. New York. 188. 28. 11.
  8. Web site: Lucky Brand Expanding Into Watches. Tell. Caroline. March 31, 2008. WWD. 2008-11-16.
  9. 10.1002/1520-6874(200005/06)42:3<349::AID-TIE5>3.0.CO;2-M. Barrett. M. Edgar. June 2000. Time marches on: The worldwide watch industry. Thunderbird International Business Review. Wiley Periodicals Inc. Hoboken, NJ. 42. 3. 349–372.
  10. Web site: MALE CALL : Get wound up: Perpetual watches are good choice . Fenton . Lois . December 2, 2007 . Arkansas Democrat Gazette . 2008-11-09 . dead . https://web.archive.org/web/20081204053856/http://nwanews.com/adg/Northwest_Profiles/209435/print/ . December 4, 2008 .
  11. News: Wound up: Watches are still a must-have fashion accessory. Wright. Jason Ashley. June 3, 2008. McClatchy - Tribune Business News.
  12. Book: Emperors and Idiots. Mike Vaccaro. Random House, Inc.. New York. 2006. 1. 0-7679-1910-6.
  13. Web site: SKY MIGHT NOT EVEN BE THE LIMIT ANYMORE. Vaccaro. Mike. April 20, 2007. New York Post. 2008-11-16.

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