E.M.A.S. Explained

E.M.A.S
Type:Album
Artist:Siti Nurhaliza
Cover:Siti_Nurhaliza_-_EMAS.jpg
Released:3 March 2003
Recorded:2002–2003
Genre:Pop
Length:44:43
Label:Suria Records
Producer:Tan Su Loke (Executive producer), Aubrey Suwito, Helen Yap, Zulkefli Majid, Aidit Alfian, Azmeer, Zuraini, Julfekar, Ajai & Wong
Prev Title:Sanggar Mustika
Prev Year:2002
Next Title:Anugerah Aidilfitri
Next Year:2003

E.M.A.S, (i.e. "gold", but also as a stylism for "Edaran Muzik Aspirasi Semasa"), is the ninth studio album from Malaysian pop singer-songwriter Siti Nurhaliza. The album was released on 3 March 2003 in Malaysia, Singapore and Brunei and at a later time in Indonesia. This album also includes a mini-VCD that features a video message from Siti and 2 video clips of "Bukan Cinta Biasa" and "Ku Milikmu".

Another notable singles include "Debaran Cinta" & "Sebenar Cinta". E.M.A.S has been the most successful album in Siti's career as a singer. The album has sold over 300,000 copies in Indonesia.[1] The album received quite a number of prestigious awards.

In addition to Siti's career, she wrote the lyrics for five songs on the album.

The album has been nominated for the Best Album Cover, won Best Vocal Performance in an Album (Female), Best Musical Arrangement in a Song ("Bukan Cinta Biasa"), Best Pop Album and Best Album at the Anugerah Industri Muzik in 2004.

Production

Siti Nurhaliza telling about the inspiration for E.M.A.S:

The album was her second album to be produced by Aubrey Suwito after Safa (2001), with Tan Su Loke as the executive producer. Other producers include Helen Yap, Zulkefli Majid, Aidit Alfian, Azmeer, Zuraini, Julfekar, Ajai & Wong. Siti also contributed lyrics for five songs.

Reception and critical response

To promote the launch and release of E.M.A.S in Indonesia, Siti embarked on a 6-day promotional tour including being invited as guests for well-known Indonesian television shows.[2] E.M.A.S met positive reviews from Malaysian music critics. Zul Husni of Berita Harian reviewed the album as a proof of Siti's maturity after more than 8 years in the music industry.[3] A reviewer for Harian Metro praised Siti for maintaining her standard in giving her best when singing any songs.[4] In a favourable review by Jad Mahidin of Sunday Mail, he gave the album a four-star rating.[5] He said the album was "enjoyable" from start to finish and praised her "impressive vocal work throughout the album".[5] Suzan Ahmad of Berita Minggu also echoed Jad's opinion in praising Siti's vocals in the album.[6]

Awards

2003

Awards CeremonyAward
Indonesian Music AwardsMalaysian Best Album
Anugerah ERAChosen Music Video ("Bukan Cinta Biasa")
Anugerah Juara Lagu Ke-18Best Performance ("Ku Milikmu")

2004

Awards CeremonyAward
Anugerah Planet MuzikMost Popular Song ("Bukan Cinta Biasa")[7]
Most Popular Singer
Best Female Artist ("EMAS")
Anugerah Industri MuzikBest Vocal Performance in an Album (Female)[8]
Best Musical Arrangement in an Album
Best Pop Album
Best Album

Notes and References

  1. Web site: ABD. AZIZ ITAR . 5 October 2003 . Siti Nurhaliza menang Anugerah Muzik Indonesia . Utusan . Malaysia . 30 October 2017. Malay .
  2. Web site: Siti Nurhaliza – penuhi impian peminat seberang. Siti Nurhaliza – fulfilling wishes from overseas fans. 22 March 2003. Utusan Malaysia Staff. Utusan Malaysia. 5 April 2018. https://archive.today/20180405152756/http://ww1.utusan.com.my/utusan/info.asp?y=2003&dt=0323&pub=Utusan_Malaysia&sec=Hiburan&pg=hi_02.htm. 5 April 2018. live.
  3. Web site: Siti pertaruh lagu Air Mata Ibu. Siti bets on "Air Mata Ibu" song. Zul Husni. 13 March 2003. Berita Harian. subscription . 6 April 2018.
  4. Web site: Bukan Siti biasa. Not the normal Siti. Harian Metro Staff. 25 March 2003. Harian Metro. subscription . 6 April 2018.
  5. Web site: Winning endeavours from two top songstresses. Jad Mahidin. 30 March 2003. Sunday Mail. subscription . 6 April 2018.
  6. Web site: Siti terus unggul. Siti continues to excel. Suzan Ahmad. 16 March 2003. Berita Minggu. subscription . 6 April 2018.
  7. Web site: ARKIB . 23 February 2004 . APM 2004 – Kemenangan Siti Nurhaliza sudah diduga . Utusan . Malaysia . 30 October 2017 . Malay . https://web.archive.org/web/20171107011100/http://ww1.utusan.com.my/utusan/info.asp?y=2004&dt=0223&pub=Utusan_Malaysia&sec=Hiburan&pg=hi_01.htm . 7 November 2017 . dead .
  8. Web site: 25 April 2004. Siti simply the best . The Star . Malaysia . 30 October 2017. English .