Dynamic Signal Explained

Dynamic Signal
Type:Private
Industry:Employee Communication and Engagement Platform
Key People:Eric Brown, CEO
Products:Dynamic Signal
Services:employee communication, employee engagement
Num Employees:170
Foundation:November 2010
Founders:Russ Fradin, Jim Larrison, Steve Heyman
Location City:San Bruno, California

Dynamic Signal was a technology company, offering a mobile-first company communications platform, based in San Bruno, California.[1] [2] Russ Fradin, Steve Heyman and Jim Larrison founded the company in 2010.[3] Fradin is the Chairman of the Board of Dynamic Signal.[1] [2] while Eric Brown is CEO. Dynamic Signal merged with SocialChorus in 2021 to form Firstup.[4]

History

In November 2010, Russ Fradin, Steve Heyman and Jim Larrison founded Dynamic Signal.[3] [5] [6] They previously worked for Adify, an advertising infrastructure company.[3] In February 2011, Dynamic Signal raised $8 million in equity-based financing from a group of 30 investors.[7] That July, Business Insider included Dynamic Signal on its list of "The 20 Hot Silicon Valley Startups You Need To Watch."[5] The company closed a $13.3 million funding round led by Venrock in July 2012.[8] [9] Time Warner, Trinity Ventures and Cox Enterprises also participated.[8] In March 2013, the company announced VoiceStorm, a product that manages and measures employees' efforts to promote a company on social networks.[1] That November, Intel partnered with Dynamic Signal.[10]

Dynamic Signal released an iOS application for VoiceStorm in February 2014.[11] In August 2014, the company closed a $12 million funding round led by Rembrandt Venture and participation from Venrock, Trinity Ventures, Time Warner Ventures and Cox Enterprises.[2] [12] [13] Some of the funds were used to acquire PaperShare, a content marketing start-up based in Washington.[2]

In December 2016, Dynamic Signal raised $25 million in growth financing.[14] Participants in this round included new investors, Akkadian Ventures, Microsoft Ventures and Focus Opportunity Fund in addition to participation by existing investors, Trinity Ventures, Venrock, Rembrandt, and Time Warner. Dynamic Signal used the newly acquired funds to expand its international operations.

Operations

Dynamic Signal was headquartered in San Bruno, California.[2] [15] The company had delivered impressions for brands such as Hitachi Data Systems, Salesforce, Deloitte and GameStop.[13] According to a company press release in May 2017, Dynamic Signal was then servicing "nearly 20 percent of the Fortune 500, and 20 percent of the Fortune 50".[16]

Product

Dynamic Signal marketed what it describes as an "Employee Communication and Engagement Platform" to communications, HR, and marketing professionals.[17] [5] The platform is intended to enable communications for both internal company news and information, as well as industry content that can be "distributed and tracked through employees' own social channels".[12] Since the merger in 2021, it now continues as a workforce communication platform known as "Firstup".[18]

Notes and References

  1. Web site: Dynamic Signal Launches VoiceStorm To Manage Employees' Social Media Promotion Efforts. March 8, 2013. Anthony Ha. November 19, 2014. TechCrunch.
  2. Web site: Social marketing startup Dynamic Signal raises $12M, buys PaperShare. August 25, 2014. Sarah Drake. November 19, 2014. San Jose Business Journal.
  3. Web site: Adify founder raises $8M for new startup Dynamic Signal. February 18, 2011. Anthony Ha. November 19, 2014. VentureBeat.
  4. Web site: September 15, 2021 . SocialChorus and Dynamic Signal combine to form Firstup . live . July 24, 2024 . Private Equity Wire.
  5. Web site: The 20 Hot Silicon Valley Startups You Need To Watch. July 26, 2011. Alyson Shontell. November 19, 2014. Business Insider.
  6. Web site: CEO Fradin Says Dynamic Signal Aiming At Engagement Platform For CMO. July 23, 2012. John Ebbert. November 19, 2014. Ad Exchanger.
  7. Web site: Dynamic Signal Picks Up $8M. Wade Rousch. February 17, 2011. November 19, 2014. Xconomy.
  8. Web site: Word-of-Mouth Ads, for a Fee: Dynamic Signal Raises $13 Million From Venrock, Time Warner. July 16, 2012. Peter Kafka. November 19, 2014. All Things D.
  9. Web site: Dynamic Signal gains $13.3 million in venture funding. July 24, 2014. November 19, 2014. Adage.
  10. Web site: Intel and Dynamic Signal: Partners for Employee Power. November 19, 2014. Pivotcon. dead. https://web.archive.org/web/20141129061627/http://pivotcon.com/intel-and-dynamic-signal-partners-for-employee-marketing-power/. November 29, 2014.
  11. Web site: Brand Advocacy On Facebook Goes Mobile With Dynamic Signal's VoiceStorm IOS App. February 5, 2014. David Cohen. November 19, 2014. All Facebook.
  12. Web site: Employee advocacy meets content marketing as Dynamic Signal acquires PaperShare. August 25, 2014. Omar Akhtar. November 19, 2014. The Hub Comms.
  13. Web site: Dynamic Signal raises $12M, buys PaperShare. August 25, 2014. Steven Loeb. November 19, 2014. Vator.
  14. Web site: Dynamic Signal Raises $25 Million to Help Organizations Increase Employee Productivity, Engagement, and Advocacy Across the Globe. December 12, 2016. July 7, 2017. Business Wire.
  15. Web site: Social Marketing Co. Dynamic Signal Raises $12M, Acquires PaperShare. August 25, 2014. Lizette Chapman. November 19, 2014. Dow Jones.
  16. News: Dynamic Signal Reaches Customer Milestone: Servicing Nearly 20 Percent of Fortune 500 Companies, Allowing Customers to Reach 10 Million Disconnected Employees World Wide. May 10, 2017. PR.com. July 7, 2017.
  17. https://dynamicsignal.com/
  18. https://firstup.io/