Dye (EP) explained

Dye
Type:ep
Artist:Got7
Cover:GOT7_DYE_Album_Cover.jpg
Length: (Digital download)
(Physical edition)
Producer:
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Dye (stylized in all caps) is the eleventh extended play (EP) by South Korean boy band Got7. It was released digitally and physically on April 20, 2020 by JYP Entertainment and distributed by Dreamus. It contains six songs, including the lead single "Not By the Moon", and four bonus tracks. It follows their previous EP Call My Name (2019). Musically, the EP incorporates various genres and styles including synth-pop, trap, reggaeton, house, jazz and pop.

Commercially, the album debuted atop South Korea's Gaon Album Chart and has sold more than 460,000 copies. It also entered the Billboard World Albums Chart at number four. Got7 promoted the album with live performances on various music shows.

Background and release

On April 2, 2020, it was reported that Got7 was preparing for a comeback in late April or early May and the exact date was yet to be finalized.[1] [2] On April 6, the group announced the upcoming release of extended play Dye with lead single "Not By the Moon" by posting a trailer film and ten cinema scripts, narrated in English.[3] [4] On April 7, the first set of solo teaser photos of each member was released.[5] On April 8, a second set of solo teaser photos were released featuring each member with masquerade ball masks.[6] On April 11, the band released a group photo teaser done up in a vintage style.[7] On April 12, 4 sets of teaser photos featuring four different sub-units were released.[8] The full album tracklist was released on April 13.[9] On April 14, the band released lyrics teasers of songs from the EP.[10] On April 15, the first music video teaser for the lead single "Not By the Moon" was released.[11] A second music video teaser was released on April 16.[12] On April 17, an album spoiler preview was released featuring some highlights of the album songs.[13] On April 18, the band posted "monograph" teaser videos of the album.[14] A few hours prior to the album release, JYP released behind-the-scenes of jacket shooting.[15] The album was released on April 20, 2020, in both CD and digital formats.[16] An accompanying music video for the lead single "Not By the Moon" was released in conjunction with the release of the album.[17] The video makes references to themes of "royalty", "astronomy", "mystical motifs" and "magic" as the band clad in white perform "complex choreography".[18] [19] It was heavily inspired by English playwright and poet William Shakespeare's romantic tragedy Romeo and Juliet.[20]

Composition

Dye consists of six songs while the physical version contains four additional bonus tracks.[21] The EP's title is a pun on the word "dye" which refers to both colour and death as they relate to "eternal love".[18] According to Got7, the album "epitomizes a permanent pledge of love" that sonically follows their 2019 EP Call My Name "but is more mournful and powerful."[20] [18] The album opens with the "dreamy" number "Aura" written by Young-jae. The lead single, "Not By the Moon" is a trap and synth-pop song, produced and written by JYP Entertainment's CEO Park Jin-young (J.Y. Park),[18] with the collaboration with renowned songwriter duo Jakob Mihoubi and Rudy Daouk.[22] It sets a darker tone for the EP and incorporates a "heaviness" in its production.[18] [23] It also features high tones and harmonies.[18] "Love You Better" is a jazz and pop song with a synth-pop chorus and was written by Got7's Jin-young.[23] "Crazy" is built on future bass and contains an "addictive" melody written by JB.[24] It features "high-synth smatterings" over "hard-hitting bass drum pattern."[23] "Trust My Love" is a hybrid of reggaeton and house with elements of R&B for which "intense" drum beats and EDM bass provide minimalist instrumentation.[23] [24] "Poison" features an actual whistle and was written by Yugyeom.[24] The last four tracks "Ride", "Gravity", "God Has Return + Mañana" and "JY&YG Dance" were performed by the band on the 2019 Keep Spinning World Tour and are only available on the CD version of the album.[25] [26]

Promotion

On April 25, 2020, Got7 held an online showcase which was broadcast live via Naver's V Live app.[27] They performed "Aura", "Not By the Moon", "Love You Better" and "Poison" for the first time at the showcase.[28] The showcase was a success, reaching 1.77 million concurrent viewers worldwide.[29] [30] The group then promoted the album with a series of live performances on various music shows, starting with Mnet's M Countdown! on April 23.[31] The group also promoted the songs on KBS's Music Bank,[32] MBC's Show! Music Core[33] and SBS 's Inkigayo.[34] In the second week of promotion, "Not By the Moon" won first place at MBC Music's Show Champion on April 29.[35] This was followed by wins on M Countdown! and Music Bank.[36] [37] The group also appeared as guests on the April 30 episode of SBS Power FM Radio Show to discuss their album.[38]

Critical reception

Chris Gillett of South China Morning Post gave the album a positive review, praising the diverse musical styles explored in the EP which makes it "compelling". He wrote: "Whether it’s the brash synth-bass parts, the dense synth layers, or their undeniably silky hooks that weave their way in between the music, each component creates its own journey, without pulling away from the song’s nature."[23]

Commercial performance

The album debuted atop the Gaon Album Chart, selling 280,000 physical copies in its first week.[39] [40] Additionally, it topped the monthly Gaon Chart for the month of April selling 339,737 copies.[41] It also debuted at number 4 on the US World Albums chart and at number 9 on the US.Heatseekers Albums chart.[42] [43] It entered the US Independent Albums at number 45 for the week ending May 2 and charted at number 49 on the UK Album Downloads Chart for the week ending April 30.The album also achieved no 1 in iTunes in 50 countries.[44] [45]

Track listing

Credits adapted from Naver Music.[46]

Charts

Chart (2020)Peak
position
Japanese Albums (Oricon)[47] 20
Japan Hot Albums (Billboard Japan)72
South Korean Album (Gaon)1
UK Album Downloads Chart (OCC)49
US Heatseekers Albums (Billboard)9
US Independent Albums (Billboard)45
US World Albums (Billboard)4

Awards and nominations

Music program awards

SongProgramDate
"Not By the Moon"Show Champion (MBC Music)April 29, 2020[48]
M Countdown (Mnet)April 30, 2020[49]
Music Bank (KBS)May 1, 2020[50]

Release history

RegionDateFormatDistributor
VariousApril 20, 2020Digital downloadJYP Entertainment
South Korea
CD

See also

Notes and References

  1. Web site: [단독]'글로벌 대세' 갓세븐, 4월 말 가요계 컴백…5개월 만 귀환]. [Exclusive] 'Global trend' GOT7, comeback in late April… Return in 5 months. April 2, 2020. May 9, 2020. ko. JoyNews24. Jung. Ji-won.
  2. Web site: JYP 측 "갓세븐, 컴백 준비 중"…올해 첫 국내 앨범 예고 [공식]]. JYP's "Got7, preparing for comeback"… This year's first domestic album notice [Official]. April 2, 2020. May 9, 2020. ko. Hankook Ilbo. Lee. Ho-yeon. Naver.
  3. Web site: 갓세븐, 20일 'DYE' 컴백 확정..타이틀곡 'NOT BY THE MOON' [공식]]. GOT7, 'DYE' comeback confirmed on the 20th .. Title song 'NOT BY THE MOON' [Official]. April 6, 2020. May 9, 2020. ko. OSEN. Shim. Eon-kyung. Naver.
  4. Web site: GOT7 to return with Romeo and Juliet-inspired music. April 6, 2020. May 10, 2020. The Korea Times. Dong. Sun-hwa.
  5. Web site: 갓세븐, 신곡 개인 티저 공개…신비+영롱 매력 발산. GOT7 reveals new personal teaser ... Mysterious + radiant charm radiates. April 7, 2020. May 9, 2020. ko. My Daily. Park. Yun-jin. Naver.
  6. Web site: 갓세븐, 새 앨범 'DYE' 티저 공개..가면 무도회 속 환상 비주얼 [Oh!쎈 컷]]. GOT7 unveils new album 'DYE' teaser .. Illusion visual in masquerade [Oh! 쎈 cut]. April 8, 2020. May 10, 2020. ko. OSEN. Kyung. Jimin. Naver.
  7. Web site: 갓세븐, 새 앨범 'DYE' 단체 사진 최초 공개..로맨틱 비주얼+사랑의 맹세 [Oh!쎈 컷]]. GOT7 unveils group photo of new album 'DYE' for the first time..Romantic Visual + Pledge of Love [Oh! 쎈 Cut]. April 11, 2020. May 10, 2020. ko. OSEN. Kyung. Jimin. Naver.
  8. Web site: 갓세븐, 새 앨범 'DYE' 유닛 티저 클래식한 아름다움 '비주얼 대잔치'. GOT7, new album 'DYE' unit teaser classic beauty 'visual big feast'. April 12, 2020. May 10, 2020. ko. OSEN. Kang. Seo-jung. Naver.
  9. Web site: JYP 박진영, 갓세븐 신곡 참여…트랙리스트 공개. JYP Park Jin-young, GOT7 new song participation… Track List Disclosure. April 13, 2020. May 9, 2020. ko. Sports Donga. Hyojin. Jeon. Naver.
  10. Web site: '컴백 D-6' GOT7, 'DYE' 리릭 티저 공개..로맨틱 가사에 '기대감 UP'. 'Comeback D-6' GOT7, 'DYE' Lyric teaser released .. 'Expectation UP' in romantic lyrics. April 14, 2020. May 10, 2020. ko. OSEN. Lee. Seunghoon. Naver.
  11. Web site: '20일 컴백' 갓세븐, 신곡 MV 티저 공개..이번에도 '역대급' 카리스마. '20th Comeback' GOT7, new song MV teaser released ... April 15, 2020. May 10, 2020. ko. OSEN. Park. So-yeon. Naver.
  12. Web site: 갓세븐, '낫 바이 더 문' MV 티저 공개…격렬한 군무. GOT7, 'Not by the Moon' MV teaser released… Violent military affairs. April 16, 2020. May 10, 2020. ko. News1. Kim. Min-ji. Naver.
  13. Web site: GOT7 컴백, 새 앨범 'DYE' 전곡 스포일러 영상 공개..높은 완성도 예고[공식]]. GOT7 comeback, new album 'DYE' full song spoiler video released..High completion notice [Official]. April 17, 2020. May 10, 2020. ko. OSEN. Kim. Eunae. Naver.
  14. Web site: '컴백 D-2' 갓세븐, 영롱한 왕자님 포스 담은 모노그래프 티저 공개..컴백 열기 UP. 'Comeback D-2' GOT7 unveils monograph teaser containing Prince of Glory..Opens comeback UP. April 18, 2020. May 10, 2020. ko. OSEN. Kang. Seo-jung. Naver.
  15. Web site: "컴백 D-DAY" 갓세븐, 새 앨범 'DYE' 재킷 비하인드 대방출..남신 비주얼 [Oh!쎈 컷]]. "Comeback D-DAY" GOT7 releases behind the new album 'DYE' jacket .. Namshin visual [Oh!|date=April 20, 2020|accessdate=May 10, 2020|language=ko|work=OSEN|last=Kyung|first=Jimin|via=[[Naver]].
  16. Web site: New album 'Dye' turns GOT7 members into medieval balladeers. Yonhap News Agency. ko. April 18, 2020. May 10, 2020.
  17. GOT7 Unveil Spellbinding New 'Not By the Moon' Video. Billboard. Aniftos. Rania. April 20, 2020. May 10, 2020.
  18. Watch GOT7's Celestial Music Video for 'Not By The Moon'. Rolling Stone India. Chakraborty. Riddhi. April 20, 2020. May 10, 2020.
  19. Web site: Got7 are Love Alchemists in "Not by the Moon". Seoulbeats. April 22, 2020. May 10, 2020.
  20. Web site: GOT7 makes pledge of love in 'NOT BY THE MOON. The Korea Times. Dong. Sun-hwa. April 20, 2020. May 10, 2020.
  21. Web site: 갓세븐 신곡 '낫 바이 더 문', JYP 박진영 작사·작곡·편곡 참여. GOT7's new song 'Not by the Moon', JYP Park Jin-young written lyrics, composition, arrangement. April 13, 2020. May 10, 2020. ko. Xports News. Kim. Mi-ji. Naver.
  22. Web site: 2020-04-20. Producers Jay and Rudy on how GOT7 brought their A-game on Not By The Moon. 2020-07-08. Metro. en.
  23. Web site: GOT7's 'Dye' album review: 'Not By The Moon' is breakout song of K-pop boy band's latest EP. April 22, 2020. May 10, 2020. South China Morning Post. Gilett. Chris.
  24. Web site: 앨범소개 GOT7, 새 앨범 'DYE' & 타이틀곡 'NOT BY THE MOON'. Album Introduction-GOT7, new album 'DYE' & title song 'NOT BY THE MOON'. April 20, 2020. May 10, 2020. ko. Melon.
  25. Web site: '컴백' 갓세븐, 타이틀곡 'NOT BY THE MOON' JYP 박진영 작사・작곡・편곡 참여[공식]]. April 13, 2020. May 10, 2020. ko. OSEN. Kim. Eun-ae. Naver.
  26. Web site: GOT7- NOT BY THE MOON. April 23, 2020. May 11, 2020. ko. GOT7 Official Website. https://web.archive.org/web/20200423140221/https://got7.jype.com/discography.asp. April 23, 2020.
  27. Web site: GOT7 갓세븐, 'NOT BY THE MOON' 국내외 음원차트 정상..컴백 쇼케이스 성료[공식]]. GOT7 GOT7, 'NOT BY THE MOON' Summit of domestic and foreign music charts .. Comeback showcase successful [Official]. April 21, 2020. May 10, 2020. ko. OSEN. Kim. Eunae. Naver.
  28. Web site: GOT7, 컴백 쇼케이스 성료…'NOT BY THE MOON' 국내외 음원차트 정상. GOT7, comeback showcase successful ... 'NOT BY THE MOON' Top music charts at home and abroad. April 21, 2020. May 10, 2020. ko. Xports News. Lee. Deok-haeng. Naver.
  29. Web site: GOT7's online showcase for 'Dye' attended by 1.8 million fans. April 21, 2020. May 10, 2020. Korea JoongAng Daily. Yoon. So-yeon.
  30. Web site: 갓세븐, 컴백 쇼케이스 성료..신곡 '낫 바이 더 문' 국내외 음원차트 정상. GOT7, comeback showcase successful..New song 'Not by the Moon' top music chart at home and abroad. April 21, 2020. May 10, 2020. ko. Herald Corporation. Park. Seo-hyun. Naver.
  31. Web site: GOT7, 컴백 쇼케이스 성료…'NOT BY THE MOON' 국내외 음원차트 정상. 'MCountdown' GOT7, 'NOT BY THE MOON' first comeback stage… Previous visual. April 23, 2020. May 10, 2020. ko. Xports News. Choi. Hee-jae. Naver.
  32. Web site: '뮤직뱅크' 에이핑크 '덤더럼' 1위, 갓세븐X에이프릴 컴백 [★밤TView]]. 'Music Bank' A Pink 'Dum Durham' Winner, GOT7 X April Comeback [★ Night TView]. April 24, 2020. May 10, 2020. ko. Star News. Lee. Si-yeon. Naver.
  33. Web site: '음악중심' 갓세븐, 7人 7色 영원한 ♥의 맹세 '낫 바이 더 문' [별별TV]]. 'Music Core' GOT7, 7 people 7 色 The oath of eternal ♥ 'Nat by the Moon' [Star TV]. April 25, 2020. May 10, 2020. ko. Star News. Kang. Min-kyung. Naver.
  34. Web site: '인기가요' 갓세븐, 갓벽한 비주얼 뽐낸 암도적 컴백[별별TV]]. 'Inkigayo' GOT7, Ambitious comeback with fresh visuals [Star TV]. April 26, 2020. May 10, 2020. ko. Star News. Lee. Jeong-ho. Naver.
  35. Web site: '쇼챔피언' 갓세븐, 컴백후 첫 1위..마마무 솔라 솔로 데뷔x에이프릴 컴백 [종합]]. 'Show Champion' GOT7, first place after comeback .. Mamamu Solar solo debut x April comeback [Comprehensive]. April 29, 2020. May 10, 2020. ko. OSEN. Ha. Soo-jung. Naver.
  36. Web site: '엠카' 갓세븐 1위, "아가새 빨리 보고싶어요" 소감..오마이걸 컴백 [종합]]. 'MCountdown' GOT7 1st place, "I want to see you sooner". April 30, 2020. May 10, 2020. ko. OSEN. Kyung. Jimin. Naver.
  37. Web site: '뮤직뱅크' 갓세븐 1위 "아가새 감사하고 사랑해" 팬 사랑. 'Music Bank' GOT7 No. 1 "Thank you, I love you lover" Fan love. May 1, 2020. May 10, 2020. ko. Ten Asia. Shin. So-won. Naver.
  38. Web site: "'컬투쇼' 찢었다"..갓세븐X솔라, 콘서트장 방불케 한 '귀호강 라이브쇼' [종합]]. "'Curl To Show' torn" .. GOT7 X Solar, 'Gooho River Live Show' reminiscent of concert venue [Comprehensive]. April 30, 2020. May 10, 2020. ko. OSEN. Lee. Seunghoon. Naver.
  39. Web site: 2020년 17주차 Album Chart. Gaon Chart. live. https://web.archive.org/web/20200617140700/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=17&hitYear=2020&termGbn=week . 2020-06-17 . 2020-04-30.
  40. Web site: 갓세븐 "새 앨범 'DYE' 초동 28만장+41개국 1위+뮤비 2천만 조회수" 자축. GOT7 "New album 'DYE' first 280,000 copies + No. 1 in 50 countries + 20 million views of movies" Celebrating. April 28, 2020. May 9, 2020. ko. Newsen. Lee. Ji-joo. Naver.
  41. Web site: 갓세븐, 'DYE'로 가온 월간 앨범 차트 정상..주간 다운·앨범 이어 3관왕 달성. GOT7's monthly album chart normal with 'DYE'. May 7, 2020. May 9, 2020. ko. OSEN. Shim. Eon-kyung. Naver.
  42. World Albums Chart. Billboard. 2020-04-30.
  43. Heatseekers Albums Chart. Billboard. 2020-04-30.
  44. Independent Albums Chart. Billboard. 2020-04-30.
  45. Web site: Official Album Downloads Chart Top 100 Official Charts Company. www.officialcharts.com. en. 2020-05-01.
  46. Web site: DYE- GOT7 . . May 10, 2020 . Korean.
  47. Web site: https://www.oricon.co.jp/rank/ja/w/2020-05-04/p/2/. ja:週間 CDアルバムランキング 2020年05月04日付. Weekly CD Album Ranking Dated May 4, 2020. Oricon News. September 18, 2020. ja.
  48. Web site: '쇼챔' 갓세븐, 컴백 후 첫 음악방송 1위 "너무 기뻐, 아가새 감사"(종합). 'Show Champion' GOT7, No. 1 in the first music broadcast after a comeback "Thank you so much, thank you lover" (General). Newsen. Hwang . Hyejin . April 29, 2020. May 10, 2020. ko. Naver.
  49. Web site: '엠카운트다운' 갓세븐 1위 "아가새 못 봐서 아쉽지만 감사"[★밤TView]]. 'M Countdown' GOT7 No. 1 "I'm sorry I didn't see you yet, but thank you" [★ Night TView]. Star News. Gong. Mina. April 30, 2020. May 10, 2020. ko. Naver.
  50. Web site: '뮤직뱅크' 갓세븐, 에이핑크 꺾고 1위 "상 받을 수 있어 행복". 'Music Bank' Got7 beat Apink, 1st place, "Happy to be rewarded" . Newsen. Park. Su-in . May 1, 2020. May 10, 2020. ko. Naver.

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