| Editor: | Umma Mishrra (season 1) |
| Camera: | Multi-camera |
| Runtime: | 43 minutes |
| Director: | Arun Sheshkumar |
| Producer: | Siddhartha Basu |
| Presenter: | Salman Khan |
| Opentheme: | "10 Ka Dum" by Sajid–Wajid |
| Country: | India |
| Language: | Hindi |
| Network: | Sony Entertainment Television |
| Num Seasons: | 3 |
10 Ka Dum (pronounced Dus Ka Dum, English: Power of 10) is an Indian version of the international reality game show Power of 10, and aired on Sony Entertainment Television. The show was hosted by popular Bollywood actor Salman Khan. According to reports, the show helped Sony TV regain its third position in the Indian television ratings. A third season was announced in early 2018, which premiered on 4 June 2018, on the same network.[1] The grand finale guest of the third season were Shahrukh Khan and Rani Mukherjee. The final episode also had a special entry of actor-comedian Sunil Grover in his characters of "Rinku Bhabhi" and "Amitabh Bachchan".[2] [3] [4]
The game consists of two rounds.
In the first round, two contestants compete against each other in a best three-out-of-five format in which they are asked a 'Poll Question' and asked to provide a whole percentage number that most closely approximates the exact survey poll answer for the question. The contestant whose answers are closest to the poll results for 3 out of 5 national survey questions wins the 'First-Round'. The contestant who loses is then eliminated from the game.
The contestant who wins the first round plays the game to win up to Rs. 100,000,000/- by trying to correctly approximate the survey's results within a narrowing percentage range for up to four poll questions. In this round, the contestant was given similar questions and placed a range on a scale from 0% to 100% that included the correct answer. (For example, if the answer was 53%, then the contestant's range must have included 53%.) The size of the range decreased as the money values increased:
For the first three poll questions, the correct answer to the question was revealed once the contestant locked-in an answer by pulling down a lever. For the fourth question of Rs. 1,00,00,000, the correct answer was revealed only if the contestant's range missed the question. And if the question was answered correctly, the contestant was then given the chance to win Rs.100,000,000 by picking the exact percentage (rounded to the nearest 1%) out of that 10% range (11 choices in all). In addition, the contestant has the opportunity to consult with his or her designated supporter before deciding whether to lock in a response at the Rs.100,000,000 prize level.
As with the lower prize levels, the contestant may elect to take the walk-away prize for the Rs. 100,000,000 (ten crore rupees) prize level, i.e., Rs. 1,000,000 and terminate the game before locking in a response. However, if the contestant decides to lock in a response, the response cannot be changed, and the contestant no longer has the option of taking the walk-away prize of Rs. 10,000,000. If the contestant locks in a response, the survey result for the poll question is then revealed. If the survey's result is exactly the same as the contestant's response, the contestant is then awarded Rs. 100,000,000. But, if the survey's result is not exactly the same as the contestant's response, the contestant will be awarded Rs. 1,000,000.
| Question # | Prize Level (in Rupees) | Range (in %) | Walk-Away Prize | Prize If Wrong | - | - | 1 | 10,000 | 40 | 1,000 | 100 | - | 2 | 100,000 | 30 | 10,000 | 1,000 | - | 3 | 1,000,000 | 20 | 100,000 | 10,000 | - | 4 | 10,000,000 | 10 | 1,000,000 | 100,000 | - | 5 | 100,000,000 | 1 | 10,000,000 | 1,000,000 | - |
|---|
| - | Celebrity Contestants | Contestants who won 1 crore (10,000) or 10 crores | Contestants who won 1 crore or 10 crores and are celebrity |
| Contestant Name | Episode # | Date Premiered (2008) | Winning Amount | Eliminated Contestant (in 1st Round) | |
|---|---|---|---|---|---|
| Akshata Tiwarekar | 1 | 6 June | Rs.100,000 | Wamika Ghai | |
| Nandini Biswas | 2 | 7 June | Rs.100,000 | Utkarsh Marwah | |
| Bawbin Kumar | 2/3 | 7 June/June 13 | Rs.1,000,000 | Kamal Asif | |
| Zeeba Khan | 3 | 13 June | Rs.10,000 | Pooja Shah | |
| Yuvraj Singh | 4 | 14 June | Rs.10,000,000 | Harbhajan Singh | |
| Hiren Ambegaokar | 5 | 20 June | Rs.100,000 | Habib Mithiborwala | |
| Navin Rao | 5/6 | 20 June/June 21 | Rs.1,000,000 | Saif Ullah | |
| Aditya Prabhu | 6/7 | 21 June/June 27 | Rs.100,000 | Sourangsu Ghosh | |
| Manpreet Singh | 7/8 | 27 June/July 28 | Rs.100,000 | Laxmi Narayan Tripathi | |
| Prerna Gandhi | 8 | 28 June | Rs.1,000,000 | Lalita Narayan | |
| Aamir Khan (celebrity guest) | 9 | 4 July | Rs.10,000,000 | Imran Khan (celebrity guest) | |
| Karishma Mehta | 10 | 5 July | Rs.1,000,000 | Monika Dutta | |
| Manish Bharadwaj | 10/11 | 5 July/July 11 | Rs.1,000 | Rosy Singh | |
| Susanta Raut | 11 | 11 July | Rs.1,000 | Ronita Sharma | |
| Sonia | 12 | 12 July | Rs.1,000,000 | ||
| Manpreet Chadda | 12/13 | 12 July/July 18 | Rs.10,000 | Gopikishan Mishra | |
| Subrata Kar | 13/14 | 18 July/July 19 | Rs.1,000,000 | Ghanshyam Baman | |
| Jagjeet Singh | 14 | 19 July | Rs.1,000,000 | Bushra Shaikh | |
| Govinda | 15 | 25 July | Rs.1,000,000 | David Dhawan | |
| Ashish Pandey | 16 | 26 July | Rs.1,000,000 | Nusrat Patel | |
| Neetu Singh | 16/17 | 26 July/August 1 | Rs.100 | Preeti Sharma | |
| Sanjay Ghatak | 17 | 1 August | Rs.100 | Priyanka Dey | |
| Kumud Bajaj | 17/18 | 1 August/August 2 | Rs.1,000 | Neha Saxena | |
| Vishal Netke | 18 | 2 August | Rs.1,000,000 | Siddharth Tiwari | |
| Afsana Khan | 19 | 8 August | Rs.10,000 | Anoop Thakur | |
| Anita Kumari | 19/20 | 8 August/August 9 | Rs.1,000,000 | Paresh Dhakaan | |
| Vipula Raina | 20 | 9 August | Rs.10,000,000 | Poonam Sharma | |
| Ranbir Kapoor | 21 | 15 August | Rs.100,000 | Deepika Padukone
| |
| Akshay Kumar | 22 | 16 August | Rs.100,000 | Katrina Kaif | |
| Bobby Deol | 23 | 22 August | Rs.100,000 | Priyanka Chopra | |
| Raj Devi | 24 | 23 August | Rs.100,000 | Jaya Reddy | |
| Nikhil Vora | 24/25 | 23 August/August 29 | Rs.1,000,000 | Chinta Mani Mishra | |
| Chirag Shah | 25 | 29 August | Rs.10,000 | Tumal Shinde | |
| Jeetendra | 26 | 30 August | Rs.1,000,000 | Tusshar Kapoor | |
| Piya Sharma | 27 | 5 September | Rs.1,000,000 | Tarunpreet Bedi | |
| Arbaaz Khan | 28 | 6 September | Rs.100,000 | Sohail Khan | |
| Maya Mehta | 29 | 12 September | Rs.1,000,000 | Atul Solanki | |
| Kailash Kher | 30 | 13 September | None | Anu Malik | |
| Shakeel Siddiqui | 31 (Finale) | 14 September | Rs.10,000 | Rakhi Sawant | |
| Rani Mukherji | 31 (Finale) | 14 September | Rs.1,000,000 | Lara Dutta |
Aamir Khan appeared on 4 July episode. The 1 Crore question he was asked was: What percentage of Indian men think they are more intelligent than women? He dialed in a range between 51% and 61%. The correct answer was in the range, thus he won 1 Crore. He quit the show and didn't gamble for 10 Crore, but dialed in a guess of 57%. The exact percentage to the question was indeed 57%, so he would've won the jackpot of 10 Crore had he played on.
| Celebrity Contestants | Contestants who won 1 crore or 10 crores | Contestants who won 1 crore or 10 crores and are celebrity |
| Contestant Name | Episode # | Date Premiered (2021) | Winning Amount | Eliminated Contestant | |
|---|---|---|---|---|---|
| Abhishek Bachchan | 1 | 30 May | Rs.1,000,000 | Bhumi Pednekar | |
| Akshay Kumar | 2 | 6 June | Rs.1,000,000 | Nora Fatehi | |
| Vicky Kaushal | 3 | 13 June | Rs.100,000 | Ananya Panday | |
| Ayushmann Khurrana | 4 | 20 June | Rs.1,000,000 | Varun Dhawan | |
| Priyanka Chopra | 5 | 27 June | Rs. 100,000 | Sara Ali Khan | |
| Bobby Deol | 6 | 4 July | Rs. 100,000 | Vivek Oberoi | |
| Kiara Advani | 7 | 11 July | Rs. 100,000 | Prabhu Deva | |
| Kriti Sanon | 8 | 18 July | Rs. 100,000 | Kartik Aaryan | |
| Sanjay Dutt | 9 | 25 July | Rs. 10,000 | Deepika Padukone | |
| Shahid Kapoor | 10 | 1 August | Rs. 1,000,000 | Rani Mukherji | |
| Ranveer Singh | 11 | 8 August | Rs. 1,000,000 | Siddhant Chaturvedi | |
| Amitabh Bachchan | 12 | 15 August | Rs. 1,000,000 | Tiger Shroff | |
| Anil Kapoor | 13 | 22 August | Rs. 100,000 | Rajkummar Rao | |
| Ayushmann Khurrana | 14 | 29 August | Rs. 1,000,000 | Jitendra Kumar | |
| Rajkummar Rao | 15 | 5 September | Rs.1,000,000 | Kangana Ranaut | |
| Radhika Madan | 16 | 12 September | Rs. 100,000 | Ayesha Takia | |
| Himesh Reshammiya | 17 | 19 September | Rs. 100,000 | Prabhu Deva & Sonal Sehgal | |
| Karan Johar | 18 | 26 September | Rs. 1,000,000 | Ranveer Singh | |
| Aparshakti Khurana | 19 | 3 October | Rs. 10,000 | Hema Malini & Ayushmann Khurrana | |
| Athiya Shetty | 20 | 10 October | Rs. 100,000 | Arjun Kapoor & Nushrat Bharucha | |
| Ajay Devgan | 21 - Grand Finale | 17 October | Rs. 1,000,000 | Udit Narayan |
The show was popular and was at number one thousand spot in ratings in India. It garnered an average TVR of 2.81 and a peak rating of 4.5, leaving behind Shahrukh Khan's Kya Aap Paanchvi Paas Se Tej hai? with an average rating of 1.37 TVR and a peak rating of 2.3 and Hrithik Roshan's Junoon — Kuch Kar Dikhane Ka on NDTV Imagine with an average TVR of 0.76 and a peak rating of 1.1[5]
Indian Telly Awards 2008 and 2009