List of generic and genericized trademarks explained

The following three lists of generic and genericized trademarks are:

List of former trademarks that have been genericized

The following partial list contains marks which were originally legally protected trademarks, but which have subsequently lost legal protection as trademarks by becoming the common name of the relevant product or service, as used both by the consuming public and commercial competitors. These marks were determined in court to have become generic. Some marks retain trademark protection in certain countries despite being declared generic in others.

Ani-Manga
  • Originally as a trademark of Viz Media which became an umbrella term for anime and manga after its trademark expired on October 28, 2016.[1]
    Airfryer: Trademark owned by Philips in the European Union and various other jurisdictions, but invalidated in the United States due to it being merely a descriptive term.[2] [3] [4]
  • Aspirin: Still a Bayer trademark name for acetylsalicylic acid in about 80 countries, including Canada and many countries in Europe, but declared generic in the U.S.[5]
  • Catseye: Originally a trademark for a specific type of retroreflective road safety installation.[6] The IP belong to Reflecting Roadstuds Ltd. and was registered by Percy Shaw.[7]
  • Cellophane:Still a registered trademark of Innovia Films Ltd in Europe and many other jurisdictions. Genericized in the U.S. Originally a trademark of DuPont.[8] [9] A thin, transparent sheet made of regenerated cellulose.
  • Circline:Originally a trademark of General Electric of ring shaped fluorescent lamps. Became generic in the United States and Canada.[10]
  • Dry ice:Trademarked by the Dry Ice Corporation of America in 1925.[11] [12] A solid form of carbon dioxide.
  • Escalator:Originally a trademark of Otis Elevator Company and it was a registered trademark until 1950.[13] [14]
  • Flip phone: Originally a trademark of Motorola.[15]
  • Flit gun: Originally trademarked as a dispenser for Flit, a brand of insecticide manufactured by the Standard Oil Company of New Jersey (later Exxon).
  • Heroin: Trademarked by Friedrich Bayer & Co in 1898.[16] [17] Trademark lost in some nations in the Treaty of Versailles, in 1919.[18]
  • Hovercraft: Trademarked by Saunders-Roe.
  • Kerosene:First used around 1852.[19]
  • Lanolin: Trademarked as the term for a preparation of water and the wax from sheep's wool.[20]
  • Launderette: Coin laundry shop.[21] Telecoin-Bendix trademark, for coin laundries of Telecoin-adapted Bendix machines.
  • Laundromat: Coin laundry shop.[22] Westinghouse trademark, registered in the U.S. in the 1940s (automatic washing machine) and 1950s (coin laundry) but now expired.
  • Linoleum: Floor covering,[23] originally coined by Frederick Walton in 1864, and ruled as generic following a lawsuit for trademark infringement in 1878; probably the first product name to become a generic term.[24]
  • Mimeograph: Originally trademarked by Albert Dick.[25] A low-cost printing press that works by forcing ink through a stencil onto paper.
  • Quonset: A trademark of the Great Lakes Steel Corporation for a brand of hemicylindrical prefabricated structures, first deployed at Quonset Point, Rhode Island
  • Sellotape:Sellotape is a British brand of transparent, cellulose-based, pressure-sensitive adhesive tape, and is the leading brand in the United Kingdom. Sellotape is generally used for joining, sealing, attaching and mending. The term has become a genericised trademark in the UK, Ireland, Australia, Nigeria, Ghana, New Zealand, Israel, India, Serbia, Japan, Croatia, Greece, Turkey, Malaysia, Macedonia, Zimbabwe, and South Africa, and is used much in the same way that Scotch Tape came to be used in Canada, France, Italy and the United States, in referring to any brand of clear adhesive tape.
  • Spidola: A brand created by the Latvian manufacturer VEF, but widely used in the Soviet Union to refer to all transistor radios.[26]
  • Teleprompter: The word TelePrompTer, with internal capitalization, originated in the 1950s as a trade name used by the TelePrompTer Corporation, for their television prompting apparatus.[27]
  • Trampoline
  • Originally a trademark of the Griswold-Nissen Trampoline & Tumbling Company.[28]
    Videotape: Originally trademarked by Ampex Corporation,[29] an early manufacturer of audio and video tape recorders.

    List of former trademarks that have since become generic terms due to reasons other than genericization

    The following partial list contains marks which were originally legally protected trademarks, but which have subsequently lost legal protection as trademarks due to abandonment, non-renewal or improper issuance (the generic term predated the registration). Some marks retain trademark protection in certain countries despite being generic in others.

    App Store: Trademark claimed by Apple Inc. for their digital distribution platform. Apple filed a lawsuit against Amazon.com over Appstore for Amazon, but abandoned the lawsuit after an early rejection of Apple's false advertising claim in the lawsuit.[30] As part of the settlement, Apple gave Amazon a covenant not to sue, so that Amazon would drop its counterclaim to have the registration cancelled.[30] the trademark, reg. no. 4,829,304, remains "Issued and Active" at the U.S. Patent and Trademark Office.[31]
  • Dumpster: Trademark was cancelled in 2015.[32] [33] Trademarked by Dempster Brothers, Inc. in 1963, dumpster is originally a portmanteau of the word dump and the last name Dempster. It originally appeared in the 1951 product name Dempster Dumpster,[34] while related patents date back to 1937.[35] [36]
  • Multiball: Used to refer to a state on a pinball machine where two or more balls are present on the playfield simultaneously and can be accessed by the flippers. Trademarked by WMS Industries in 1981 as "Multi-ball" and by Templar Studios in 2000 as "Multiball." "Multiball" was abandoned as a trademark in 2001, and "Multi-ball" was canceled in 2002.[37] [38]
  • Taco Tuesday: A social/family event or sales promotion relating to consuming tacos on a Tuesday; held by Gregory’s Restaurant and Bar in New Jersey and Taco John's in the other 49 states until 2023, when the companies abandoned their trademark registrations after Taco Bell filed petitions with the U.S. Patent and Trademark Office to cancel the marks.[39] [40]
  • Touch-tone: Dual tone multi-frequency telephone signaling; AT&T states "formerly a trademark of AT&T".[41]
  • Webster's Dictionary: The publishers with the strongest link to the original are Merriam-Webster, but they have a trademark only on "Merriam-Webster", and other dictionaries are legally published as "Webster's Dictionary".[42]
  • Yo-Yo: Still a Papa's Toy Co. Ltd. trademark name for a spinning toy in Canada, but was determined that the trademark was improperly issued.[43]
  • ZIP Code: Originally registered as a United States Postal Service service mark but has since expired.[44]
  • Zipper: Originally a trademark of B.F. Goodrich for use in rubber boots.[45]

    • List of protected trademarks frequently used as generic terms

    Marks in this partial list are still legally protected as trademarks, at least in some jurisdictions, but are sometimes used by consumers in a generic sense. Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche.[46]

    The previous list contains trademarks that have completely lost their legal status in some countries, while the following list contains marks which have been registered as trademarks, continue in use, and are actively enforced by their trademark owners. Writing guides such as the AP Stylebook advise writers to "use a generic equivalent unless the trademark is essential to the story".

    Trademarked nameGeneric nameTrademark ownerNotes
    AdrenalineEpinephrinePfizer (previously Parke-Davis)Widely referred to, in both technical and non-technical contexts, as "adrenaline", and in the BAN and EP systems.[47] [48]
    AirfixPlastic injection-moulded scale model kitsHornby RailwaysStill used widely in the UK to describe a scale model[49] as it was the dominant brand at that time.[50]
    Allen wrenchHex keyApex Tool GroupAlso known as an "Allen key" or "hex head wrench", and outside the USA by such brand names as "Inbus", "Unbrako", and "Brugola".[51]
    Mineral waterDanoneCommon in Indonesia as a genericized mark for any mineral water.
    Aqua-lungOpen-circuit underwater breathing set with demand valveSee Aqua-lung#Trademark issuesOr nowadays often merely "scuba", or "air scuba", when there is a need to distinguish from rebreathers
    AstroTurfArtificial turfMonsanto Company (formerly),
    AstroTurf, LLC    		Also gave use to the term astroturfing.[52]
    ArmcoCrash barrierCleveland-CliffsArmco barriers made from corrugated steel have long been the standard for crash barrier protection in the UK[53]
    Band-AidAdhesive bandage, plasterJohnson & Johnson (formerly), KenvueOften used as though generic by consumers in Canada, the U.S., Australia, and New Zealand, though still legally trademarked.
    BiroBallpoint penSociété BicUsed generically in colloquial British, Irish and Australian English, particularly for cheaper disposable pens, but remains a registered trademark. Derived from the name of the inventor, László Bíró.[54]
    BobcatSkid-steer loaderBobcat CompanyThis usage is especially common in Australia. The Clark Equipment Company has successfully defended the trademark against dilution and genericization at least in two cases relating to domain names with the World Intellectual Property Organization.[55] [56]
    Bubble WrapInflated cushioningSealed Air[57]
    BurqiniSwimsuit compatible with Islamic modesty requirementsAheda ZanettiAlternatively spelled "burkini", which is also trademarked.[58]
    Bush HogRotary mower[59]
    CanonPhotocopier or to make a photocopyCanon Inc.Like Xerox became a generic name for a photocopier in some countries, Canon became a generic name for it in Mongolia. As Japanese company was the main exporter of photocopiers to this country, they are widely known as Mongolian: канон[60]
    CashpointAutomated teller machine, cash machineLloyds BankCommonly used in the UK to refer to any ATM or cash dispensing machine, regardless of which bank or company it is operated by.
    Chain gunMotor operated machine gunNorthrop Grumman[61] Also appears as a definition in the Oxford English Dictionary, describing it as "a machine gun that uses a motor-driven chain to power all moving parts"[62]
    ChapStickLip balmSuave Brands Company
    Christmas SealsChristmas sealAmerican Lung Association[63] A Charity label or fundraising seal issued at Christmas time to fight tuberculosis or other lung disease. Trademark was taken in 1987 by ALA, who has issued National Christmas Seals in the US continuously since 1907, to prevent other US National charities from competing.
    ChyronOn-Screen Graphics or Character Generator(CG)ChyronHego CorporationHardware and software used in broadcasting for making lower thirds and other on screen graphics. Often used to refer to any kind of on screen graphics regardless of playout equipment.[64]
    Cigarette boatGo-fast boatCigarette RacingThe nickname derived from fast powerboats that were designed to smuggle cigarettes fast and outrun law enforcement personnel. Trademark was taken following a founding of a company named after the nickname.[65] [66]
    CloroxBleachClorox Company[67]
    CokeCola, soft drink, pop, sodaCoca-Cola CompanyPredominantly used in some parts of the US to refer to any cola (even that of another trademark). Still a trademark.[68]
    ColtRevolverColt's Manufacturing Company, part of Colt CZ GroupA common choice of gun during the Wild West, it was used to describe any revolvers during the 19th century, regardless of brand.[69]
    Comic conComic book conventionSan Diego Comic-con InternationalIn 2014, San Diego Comic-con sued the producers of a similarly named convention, contending infringement of its trademark. The case was decided by jury in December 2017, upholding "comic con" as a trademark of SDCC.[70]
    ConnollisingAs a verb, to restore automobile leather interiorConnolly LeatherOften used by automobile enthusiasts and medias, when to describe restoring leather interiors, thanks to the high international reputation of the company.[71] [72]
    Crock-PotSlow cookerSunbeam Products, part of Newell Brands"Crock pot" and "crockpot" are common synonyms used by cooks to describe any slow cooker.[73]
    CuisinartFood processorConairSometimes used in the U.S. to refer to any food processor, but still a trademark.[74]
    CutexNail polishRevlonMostly used in the Philippines to refer to nail polish, regardless of brand. Often spelled as "Kyutix", "Kutex", or "Kutix."[75] The Shanghainese term of nail polish, "蔻丹", is derived from "Cutex", because Cutex is a well-known brand of nail polish in pre-1949 China,[76] although it's not commonly seen in post-1980s China. -DecoraRocker light switchLevitonFrequently used in the United States to refer to any rocker light switch regardless of manufacturer,[77] [78] but still trademarked.[79]
    DictaphoneDictation machineNuance Communications, part of MicrosoftUsed to describe devices that are used to record speech such as handheld voice recorders.
    DobroResonator guitarGibson BrandsUsed to describe any Resonator Guitar, especially the single cone "spider-bridge" design originally by the Dobro company.[80]
    Instant noodles"Doll Instant Noodle" (公仔麵) is commonly referred in Hong Kong for instant noodles.[81] Winner Food Products (永南食品) was acquired by its former arch-competitor Nissin Foods in 1989.[82]
    DormobileMotorhomeBedford Vehicles,
    then Dormobile (Folkestone) Ltd    		Widely used in the United Kingdom to describe any motorhomes.[83] This article by the BBC is an example of the term being used generically.
    DoshirakInstant noodlesPaldo Co. Ltd., previously Korea YakultUsed in Russia to refer to any kind of instant noodles.[84]
    DremelRotary ToolRobert Bosch GmbHSmall handheld rotary tools are often called dremels or dremel clones.
    DurexAdhesive tape (Australia, Brazil)3M
    LRC Products Ltd (in Australia, for condoms)[85]     		Used in Brazil ("fita durex")[86] and some areas of Australia[87] [88] as a generic name for adhesive tape.
    ElastoplastAdhesive bandageBeiersdorfMuch like "Band-Aid" in North America, the name has become a genericized trademark in some Commonwealth countries including the United Kingdom and Australia.[89]
    EpiPenEpinephrine autoinjectorViatris (formerly Mylan)Commonly used in the United States and Canada as a catch-all term for epinephrine autoinjectors.[90] [91]
    EskyCoolerColemanAustralian usage[92]
    FilofaxPersonal organizerFLB Group Ltd, formerly Letts Filofax Group[93] [94]
    Fix-A-FlatCanned tire inflatorIllinois Tool Works[95]
    FormicaWood or plastic laminateFormica Corporation, part of Broadview HoldingsWidely used for the generic product. An attempt to have the trademark quashed failed in 1977.[96]
    FreonRefrigerantDuPont (formerly), ChemoursFrequently used to refer to any type of refrigerant,[97] though Freon is specifically Dichlorodifluoromethane, or R-12.
    FrisbeeFlying discWham-O[98] Frequently used to describe the flying disc toy, as well as sports such as Ultimate Frisbee (Ultimate)[99] and Frisbee Golf (Disc Golf).[100]
    Gib boardDrywallWinstone WallboardsWidely used term within New Zealand to refer to plasterboard, after the name of the country's market-leading product of its type (still trademarked).[101]
    GilletteSafety razorProcter & GambleUsed in Portugal, Brazil and Turkey as a generic for any safety or cartridge razor.
    Glad WrapCling-filmGlad (company)[102] Used in Australia, New Zealand.
    GlockSemi-automatic pistolGlock (company)Commonly used in the United States as a synonym for a semi-automatic pistol, especially within hiphop music.
    GoogleInternet search engineGoogle LLC[103] [104] See Google (verb)
    Hacky SackFootbagWham-O[105] [106]
    Hardie Board, HardiePlankFibre cement products, for cement board and fiber cement siding specificallyJames Hardie[107] [108]
    Hills HoistRotary clothes lineHills IndustriesAustralian usage[109]
    HooverVacuum cleanerHoover CompanyWidely used as a noun and verb. De facto loss of trademark in the UK.[110]
    Hula hoopToy hoopWham-O[111]
    IndomieInstant noodleIndofoodCommon in Indonesia and Nigeria as a genericized mark for any instant noodle.
    JacuzziHot tub or whirlpool bathJacuzzi[112]
    JandalsFlip-flopsACTSTAThe ordinary term for flip-flops in New Zealand but the trademark is still registered and occasionally enforced.[113]
    JavexBleachClorox CompanyUsed primarily in Canada, where bleach is "eau de javel" as a French-language generic. Acquired from Colgate-Palmolive in late 2006.[114]
    JCBBackhoe loaderJ. C. BamfordHas become a generic term for an excavator mounted with both a front loader and a backhoe in British English, as recognized by the Oxford English Dictionary.[115] Invented by J C Bamford Excavators Ltd., which is still the largest supplier of backhoe loaders.[116]
    JeepCompact sport utility vehicleChrysler, part of StellantisChrysler recently used "trademark awareness" advertisements to prevent the brand from becoming a generic noun or verb, including such statements as They invented 'SUV' because they can't call them Jeep[117] In Ireland all SUVs are colloquially called jeeps, whereas in the UK they are 'four-wheel drives'.
    Jell-OGelatin dessert, jellyKraft HeinzThe name is commonly used in the US to refer to any gelatin-like dessert.[118]
    JetwayPassenger boarding bridgeJBT AeroTechThe name commonly used to describe any brand of enclosed, movable connector which most commonly extends from an airport terminal gate to an airplane, and in some instances from a port to a boat or ship, allowing passengers to board and disembark without going outside or being exposed to the elements.[119]
    Jet SkiStand-up personal watercraftKawasakiUsed universally to refer to any type of personal watercraft. This news article is one example of usage.
    Jiffy bagpadded mailing envelopesSealed Air[120] [121]
    JumboTronLarge-screen televisionSonyStill used, although Sony exited the market for this product in 2001.[122]
    KleenexFacial tissueKimberly-ClarkOften used by consumers as if it were generic in the U.S., France and Canada, but still a legally recognized trademark.
    Kool-AidDrink mixKraft HeinzOften used in the phrase "Drinking the Kool-Aid," referring to the adoption of a dangerous idea because of peer pressure.[123]
    Kraft DinnerMacaroni & cheeseKraft HeinzOften used by consumers in Canada, but still a legally recognized trademark.
    Lava lampLiquid motion lampMathmos[124] [125]
    LearjetBusiness jetBombardier AerospaceHas been used to describe any business jet regardless of builder, due to Bill Lear's skill in public relations.[126] [127] Production of Learjet-branded aircraft ended in 2021 due to steadily declining sales versus larger and more comfortable competitors.[128]
    LegosInterlocking bricksThe Lego Group"Lego" is commonly used as a mass noun ("some Lego") or, in American English, as a countable noun with plural "Legos", to refer to the bricks themselves.[129]
    LexanPolycarbonate resin thermoplastic glassSABIC[130]
    Liquid PaperCorrection fluidNewell BrandsA white liquid applied with a brush used to hide mistakes, written or typed, with ink so they can be overwritten. (Australia, see also Wite-Out in the US Tipp-Ex in the UK and Ireland)[131]
    MacePepper sprayMace Security International[132] [133]
    MacleanToothpasteHaleonCommon in Nigeria as a genericized term for toothpaste.
    MaggiBouillon cube,
    Instant noodle    		NestléA widely recognized genericized term for Bouillon cube and other food seasoning in Nigeria. It is synonymous with instant noodle in Malaysia.
    MatchboxDie cast toyMattelUsed at its height of popularity to describe die cast cars.[134]
    Memory StickFlash memory storage deviceSonyTypically used to refer to USB flash drives, as opposed to other brands of memory cards akin to Sony's products.[135] [136]
    Mickey Mousecomic books and cartoonsThe Walt Disney CompanyTypically used to refer to comic books and cartoons in Greece.
    Miojoinstant noodlesMyojo Foods (as of 2007, subsidiary of Nissin foods)Commonly used in Brazil to describe any instant noodles, first commercialized in said country by Myojo Foods in 1965.[137] [138] [139]
    MuzakElevator music, background musicMuzak HoldingsAn often derogatory term frequently used to describe any form of Easy Listening, smooth jazz, or Middle of the road music, or to the type of recordings once commonly heard on "beautiful music" radio stations.[140] [141]
    NOS (Nitrous Oxide Systems)NitrousHolley Performance ProductsWidely used generically to describe nitrous systems used in motor vehicles.[142] One example of this was when it was used prominently in the 2001 film The Fast and the Furious
    NestléChocolate barNestléCommonly used term for chocolate bars in Iraq, pronounced [143]
    OnesiesInfant/Adult bodysuit (babygro)Gerber ChildrenswearOften used by consumers in the U.S. as if it were generic; "Onesies" is still a legally trademarked brand name of Gerber Childrenswear, which objects to its usage in the singular form as "Onesie" or as a generic product name.[144] Recently used to describe an adult bodysuit.[145]
    PampersDiapersProcter & GamblePampers are frequently used as a synonym for diapers in Russia and other CIS countries irrespective of actual brand.[146]
    PhotoshopPhoto manipulationAdobe Inc.Commonly used as a verb to generically describe digital manipulation or compositing of photographs.[147] See Photoshop (verb).
    Ping PongTable tennisParker BrothersOriginally trademarked by Jaques and Son, was later passed to Parker Bros. A number of U.S. organizations nowadays are required to refer its sport as table tennis as means of trademark protection.[148] [149]
    PlasticineModelling clayFlair Leisure Products plcOften applied as a name for a putty-like modelling material made from calcium salts, petroleum jelly and aliphatic acids. It is often used as modelling medium for art such as claymation.[150]
    Play-DohModelling clayHasbroIn 2011, the United Kingdom High Court determined "Play Dough" to be trademarked by Hasbro after a German toy maker labelled its Yummy Dough edible modelling clay with the strapline "THE EDIBLE PLAY DOUGH!".[151] [152] [153]
    Plexiglas, PlexiglassAcrylic glassAltuglas International,
    Rohm & Haas (formerly)    		Often misspelled with a double "s", which appears to have become generic, possibly providing partial protection for the tradename "Plexiglas"[154] [155]
    PogoCorn dogConAgra FoodsThe generic, but still trademarked, term for corn dogs in Canada, derived from the popular brand.[156] [157]
    PopsicleIce pop
    ice lolly (UK); icy pole (Australia)
    		Good Humor-Breyers, part of Unilever[158] [159]
    PortakabinPortable buildingPortakabin Ltd., owned by Shepherd Building GroupWidely used term for a portable modular building in the UK.[160] [161] Portakabin is among the brands poked fun at by the satirical magazine Private Eye over its attempts to protect the term against genericization.[162]
    PositractionLimited-slip differentialGeneral MotorsMarketing term for clutch-type limited-slip differentials on vehicles sold by General Motors' Chevrolet division; now commonly used to refer to any limited-slip differential, regardless of automaker or type.[163]
    Post-itSticky note3MOften used by consumers as if it were generic in the UK, U.S. and Canada, but still a legally recognized trademark.[164]
    PostShoppost officeNZ PostWidely use to refer to post offices in New Zealand, although the CamelCase form is the only one on the registered trademark.[165]
    Pot NoodleInstant noodlesUnileverUsed widely in the United Kingdom as it is the dominant brand.
    PowerPointSlide show presentation programMicrosoft[166]
    Pritt StickGlue stickHenkelA newspaper article by the Daily Mirror (on 27 March 2010) treated the brand as a generic name,[167] another example of use is by The Guardian on its 16 June 2007 article.[168]
    Putt-Putt golfMiniature golfPutt-Putt Fun Center[169]
    PyrexBorosilicate glassInstant Brands
    Q-tipsCotton swabs
    cotton buds (UK and Ireland); cotton tip (Australia)
    		UnileverOften used by consumers as if it were generic in the U.S. and Canada, but still a legally recognized trademark.[170]
    Razor scootercompact folding scooterMicro Mobility Systems
    RealtorReal estate agentNational Association of RealtorsOften used by the public, the media, and even real estate agents to refer generally to any real estate agent, but the term is a legally recognized trademark of the National Association of Realtors. The terms "Realtor" and "Realtors" refer to members of this association, and not to real estate agents generally. The National Association of Realtors is engaged in ongoing efforts to prevent the mark from becoming generic. These efforts include, among other things, writing to members of the media to complain of improper usage, distribution of information and guidelines on correct usage, and the development of an educational video on the subject.[171]
    RizlaRolling paperImperial TobaccoOften used to describe rolling papers which are used to contain rolled tobacco or cannabis.[172]
    RollerbladeInline skatesNordica, owned by Tecnica GroupCommonly used name by consumers in the U.S. and Canada, but the name is still a trademark.[173]
    RomexNon-metallic sheathed cable, Thermoplastic-sheathed cableSouthwire (company).[174] Commonly used name by consumers in the U.S., but the name is still a trademark.
    RoombaRobotic vacuum cleaneriRobot CorporationCommonly used to refer to robotic vacuum cleaners, regardless of brand.
    RugbyRubber cementBostik Philippines, Inc.Being the first rubber cement brand in the Philippines, eventually used to refer to any brand of rubber contact cement.[175] See also Rugby boy, a collective term for destitute youths known for their use of rubber cement as an inhalant.
    SawzallReciprocating sawMilwaukee Electric Tool CorporationCommonly used to refer to a reciprocating saw, regardless of brand.
    ScalextricSlot carHornby RailwaysUsed commonly in the United Kingdom to describe slot cars and the hobbies itself.[176]
    Scotch tapeClear adhesive tape (US)3MAppears in dictionaries as both generic and trademarked.[177] "Trademark Law" advises that proper usage is "Scotch brand cellophane tape" to combat "generic tendencies".[178]
    Ski-DooSnowmobileBombardier Recreational ProductsUsage in Canada, especially Quebec and British Columbia.[179]
    Sea-DooSit-down personal watercraftBombardier Recreational ProductsUsed regionally in the U.S. (where the company holds 50.3% of the market share) to refer to any type of sit-down PWC. Usage is strongest in Canada, especially in Quebec, where the manufacturer is based.[180]
    SellotapeClear adhesive tape (UK and Ireland)Sellotape Company, owned by Henkel Consumer AdhesivesOften used generically as a verb and noun.[181] [182] [183] Appears in dictionaries as both generic and trademarked.[184]
    SharpiePermanent markerSanford L.P., owned by Newell BrandsJames Faulkner, Sanford's marketing manager, has said "In America the Sharpie name is used as the generic for a permanent marker".[185]
    SkilsawCircular sawNANJING CHERVON INDUSTRY CO.Commonly used instead of saying circular saw.
    SoftailMotorcycle suspensionHarley-DavidsonRegistered trademark[186] for a line of Harley-Davidson motorcycles with a suspension that mimics the appearance of a rigid frame, and has since been used to refer to motorcycles of other makes with hidden rear suspensions as well as bicycles incorporating a rear suspension.[187]
    SpeedoSwim briefsSpeedo[188]
    StetsonCowboy hatJohn B. Stetson CompanyAlthough John B. Stetson Company manufactures other types of brimmed hats, the word Stetson has been long used[189] for a generic cowboy hat which features a high crown and wide brim.
    Stanley knifeUtility knifeStanley WorksIn Great Britain, the press and law enforcement officers have referred to it as Stanley knife during incidents, regardless if said weapon is actually a utility knife. The trademark has since become a dictionary term.[190]
    Stelvin closureScrew capRio Tinto AlcanOften used generically.[191]
    StyrofoamPolystyrene foamDow Chemical Company (formerly), DuPontIn the United States and Canada, "styrofoam" is often used as a generic term for disposable foam cups, plates, coolers and packing material, although these are made from a different polystyrene product than true Styrofoam Brand Foam,[192] which is made for thermal insulation and craft applications.[193]
    Super GlueCyanoacrylate adhesiveSuper Glue CorporationThe term "superglue" is often used informally as a verb or noun, but is still a trademark (US)[194]
    Super HeroesSuperheroDC Comics, Marvel ComicsThe two-word version of the term is a joint trademark co-owned by DC Comics and Marvel Comics.[195]
    TannoyPublic-address (PA) systemTannoy Ltd.UK usage[196]
    Targa topSemi-convertible hard roof panelPorscheAlthough first used in the 1960s, trademark was not claimed until the 1970s, when its popularity grew; hence, the name is treated as a generic trademark by the general public and the motoring press to describe a detachable hard roof panel for cars.[197]
    TarmacAsphalt road surfaceTarmacOften used by consumers as if it were generic in the UK and Canada, but still a legally recognized trademark.[198]
    TaserElectroshock weapon, stun gunTaser Systems,
    Taser International    		Originally TASER, an acronym for a fictional weapon: Thomas A. Swift's Electric Rifle.[199] Taser is a registered tradename, prompting a backformed verb "to tase" which means "to use a Taser on", although "to taser" is also commonly used.
    TaytoCrisps (Ireland)IntersnackVery common in Ireland to refer to all crisps and potato or corn based snacks as Tayto[200]
    TesafilmClear adhesive tapeTesa SEVery common in Germany to adhesive tapes
    ThermosVacuum-insulated flaskTaiyo Nippon Sanso subsidiaries:
    Thermos GmbH (Germany),
    Thermos LLC (US), etc.    		Originally registered by Thermos GmbH, this has long been the dominant brand in many countries (especially for "traditional"-style flasks primarily intended for coffee or soup, while other brands have overtaken Thermos in specific niche markets, such as Contigo for insulated sports hydration bottles). While thermos (in lower-case) was declared generic in the United States Second Circuit (New York, Connecticut, and Vermont) in 1963,[201] Thermos in upper-case remains a registered trademark of Thermos LLC in those states, and in upper- or lower-case in the rest of the US; it is also a registered trademark of Thermos GmbH subsidiaries and licensees "in over 115 countries".[202] The parent corporation is now Taiyo Nippon Sanso, which bought Thermos GmbH and its subsidiaries in 1989.
    TransformerMechaHasbro/TomyBecame used largely due to the success of the film franchise, regardless of its need for human pilots or lack of transforming capabilities, most commonly a Gundam.Example: During the 2020 Summer Olympics, the BBC was called out on Twitter by the anime press and its fanbase for mistaking a monument of RX-0 Unicorn Gundam (from Mobile Suit Gundam Unicorn), installed outside Odaiba's DiverCity Tokyo Plaza for a Transformer.[203] [204] [205]
    Tipp-ExCorrection fluidTipp-Ex GmbH & Co. KGCommon throughout Europe[206]
    TivoliAmusement parkTivoli A/SThe Danish Tivoli Gardens amusement park has registered its colloquial name "Tivoli" as company name and trademark. In Danish language, the word "tivoli" has however been a generic term for "amusement park" from before the Tivoli Gardens opened in 1843[207] and is still used as such, for instance in the name of many other amusement parks all over Denmark[208] and other Scandinavian countries. This is currently the focal point of several legal disagreements,[209] with the first (Tivoli A/S vs Innocent Pictures ApS) leading to a win for Tivoli A/S in Denmark's Supreme Court in September 2010.[210]
    TupperwarePlastic storage containersEarl TupperPreparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1946.[211]
    UberRidesharing companyUberFrequently used as a verb.[212]
    VaselinePetroleum jelly, petrolatumUnileverOften used by consumers as if it were generic, but still a legally recognized trademark.
    VelcroHook-and-loop fastenerVelcro CompaniesUsed as generic, but still trademarked.[213] Often used as a verb.[214]
    VetsinMonosodium glutamateTien Chun Ve-TsinPhilippine term for monosodium glutamate, from the formerly most popular brand. Ajinomoto leads the monosodium glutamate market presently, but people still refer to it as Vetsin/Bitsin.[215] In China, the term "Vetsin" (味精, Weijing) has never been a trade mark.
    WalkmanPersonal stereoSonyWas often used generically for any portable stereo player (usually cassette players), and in 2002 an Austrian court ruled that it had passed into common usage,[216] but still a legally recognized trademark.[217]
    WaveRunnerPersonal water craftYamaha Motor CompanyOften used, along with Jet Ski, to refer to any type of personal watercraft.[218]
    WinnebagoRecreational vehicleWinnebago IndustriesUsed in the United Kingdom to describe a coach sized American motorhome. The term is also used generically in the United States describe pretty much any motorhome, but not to the same extent.[219]
    Wite-OutCorrection fluidSociété BicA white liquid applied with a brush used to hide mistakes, written or typed, with ink so they can be overwritten. (US, see also Tipp-Ex in the UK and Ireland)
    XeroxPhotocopier or to make a photocopyXeroxXerox has used "trademark awareness" advertisements to prevent the brand from becoming a generic noun or verb, including such statements as "You can't make a Xerox."[220] However, it is used in the Philippines,[221] India, Russia, and Brazil as a generic word for 'photocopy'.
    ZamboniIce resurfacerZamboni CompanyFrank J. Zamboni & Co., Inc. has taken a strong stance against its trademark dilution, the Zamboni name being used as a genericized trademark for ice resurfacers;[222] the company holds a registered trademark on the design and configuration of the Zamboni Ice Resurfacer by the U.S. Patent and Trademark Office.[223]
    ZeppelinRigid airshipLuftschiffbau Zeppelin[224] [225]
    Zimmer frameWalking frameZimmer Holdings
    ZiplocZipper storage bagSC Johnson
    ZodiacInflatable boatZodiac Milpro
    ZoomVideoconferencingZoom Video CommunicationsFrequently used as a verb.[226]

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