Dunder Mifflin Explained

Dunder Mifflin Paper Company, Inc.
Series:The Office
Last:-->
Founded:1949
Founder:
  • Robert Dunder
  • Robert Mifflin
Slogan:Limitless Paper in a Paperless World OR "The People Person's Paper People"
Location:Headquarters:
New York City
Regional branches:
Akron
Albany [closed]
Binghamton [closed]
Buffalo [closed]
Camden [closed]
Nashua
Pittsfield [closed]
Rochester
Scranton (location of show)
Stamford [closed]
Syracuse
Utica
Yonkers [closed]
Owner:Publicly traded on New York's Stock Exchange (seasons 1–6)
Sabre (seasons 6–8)
David Wallace (season 9)
Key People:Robert Dunder (co-founder)
Robert Mifflin (co-founder)
Alan Brand (CEO)
David Wallace
(CFO / Chairman & CEO / owner)
Employees:Michael Scott (Regional Manager) Kevin Malone (Accountant) Angela Martin (Accountant) Oscar Martinez (Accountant) Dwight Schrute (Salesman) Jim Halpert (Salesman) Pamela Beesly (Receptionist/Salesman) Stanley Hudson (Salesman) Phyllis Lapin (Salesman) Meredith Palmer (Supplier Relations) Creed Braton (Quality Assurance) Kelly Kapoor (Customer Service) Ryan Howard (Temp) Toby Flenderson (Human Resources) Darryl Philbin (Warehouse Foreman) Andy Bernard (Salesman) Erin Hannon (Receptionist)
Products:Paper
Office supplies
Slogan:-->
Other Label1:Competitors
Other1:Staples Inc.
Office Depot
Prince Family Paper (closed)
Michael Scott Paper Company (bought)
Big Red Paper Company
Osprey Paper

Dunder Mifflin Paper Company, Inc. is a fictional paper and office supplies wholesale company featured in the American television series The Office. It is analogous to Wernham Hogg in the British original of the series, and Papiers Jennings and Cogirep in the French Canadian and French adaptations, respectively. Originally, the company was completely fictitious, but eventually, the brand was used to sell products at Staples and other office supply outlets.[1]

Two websites were created to support the fictional company,[2] one with the image of a public website, and one meant to look like the corporation's intranet.[3] NBC sold branded merchandise at its NBC Universal Store website.[4] Its logo was prominently displayed in several locations in downtown Scranton, Pennsylvania, where the show is set. Scranton has been associated internationally with Dunder Mifflin due to the show's international reach. In a 2008 St. Patrick's Day speech in the suburb of Dickson City, then-Taoiseach (prime minister) of Ireland, Bertie Ahern, referred to the city's fictional branch office.[5]

The name is also at the center of a trademark infringement lawsuit filed by NBCUniversal against Jay Kennette Media Group; when NBC tried to obtain a trademark for the name in 2020, they were denied because Jay Kennette had already registered the trademark in 2017,[6] and was selling merchandise well before NBC.[7] [8]

Overview

A fourth-season episode, "Dunder Mifflin Infinity", said the company was founded in 1949 by Robert Dunder (John Ingle) and Robert Mifflin, initially to sell brackets for use in construction. The fifth-season episode "Company Picnic" said that the co-founders met on a tour of Dartmouth College. U.S. News & World Report likens it to many actual companies in its size range: "It is facing an increasingly competitive marketplace. Like many smaller players, it just can't compete with the low prices charged by big-box rivals like Staples, OfficeMax and Office Depot, and it seems to be constantly bleeding corporate customers that are focused on cutting costs themselves."[9] The show's creators share this assessment—"It's basically a Staples, just not as big", says co-producer Kent Zbornak[10] —as do some of those companies. "Since Dunder Mifflin could be considered among our competitors", says Chuck Rubin, an Office Depot executive, "I think Michael Scott is actually the perfect person to run their Scranton office."[11] The company was depicted as based in New York City, with branches in smaller Northeastern cities. Episodes are set in the Scranton branch, but other branches have been mentioned and seen. The now-closed Stamford, Connecticut branch was seen when Jim Halpert (John Krasinski) transferred there during the first half of the third season.[12] Another episode, "Branch Wars", gave viewers a brief glimpse of the Utica branch, one of several purportedly in upstate New York. Zbornak says that the city was on the shortlist for where to base the show, with some of its writers having ties to Central New York, and that they always intended for at least a branch office to be located there, for reasons of phonetics. "Utica was just such a different-sounding name than Scranton", Zbornak says. But also, "we had done a little research and thought our kind of business could survive in Utica."

A Buffalo branch has been mentioned in several episodes,[13] and a Rochester office was also mentioned in the episode titled "Lecture Circuit". The Dunder Mifflin website also lists a Yonkers branch. Albany is yet another mentioned New York location, which in a deleted scene in "Stress Relief" is revealed to have closed. It is also said that there are branches in other states, including: Akron, Ohio; Camden, New Jersey; and Nashua, New Hampshire.[14] In "Company Picnic", it is announced that the Camden and Yonkers branches have closed and that the Buffalo branch is about to close. In "Boys and Girls", a Pittsfield, Massachusetts branch was mentioned by Jan as having been shut down when their warehouse workers unionized. The episode "Turf War" focuses on the closing of the Binghamton branch and how reps from the Syracuse branch are competing with Scranton employees for Binghamton's old clients.

Business writer Megan Barnett has pointed out parallels between Dunder Mifflin and the real-life W.B. Mason paper company based near Boston, in Brockton, Massachusetts. It is similarly regional in focus, serving corporate and institutional customers in New England and the Mid-Atlantic states. Like Dunder Mifflin, its original product line (rubber stamps) was something other than paper, and it faced stiff competition from national and international chains. It, too, has a branch office in Stamford, but Mason's has remained open. In 2009, it had an accounting scandal that resulted in a $545,000 payment to corporate customers, much as Dunder Mifflin had to deal with the arrest of Ryan Howard for fraud the year before.[15]

Depiction of corporate culture

The company's "clearly dysfunctional" top-down management style is a major source of tension on the show, notes Chicago-based writer Ramsin Canon. Corporate headquarters rejects the television commercial Michael created, as he, in turn, insisted on his ideas for the commercial.[16] [17] Ryan Howard (B. J. Novak), who began as a temp, becomes Michael's new boss because he has an M.B.A. despite never having sold any paper or paper products.[18] The show's depiction of a dysfunctional corporate culture has led some commentators to liken Dunder Mifflin to the software maker Initech in Mike Judge's cult comedy Office Space[19] and the nameless company in which the Dilbert comic strip is set.

Notes and References

  1. Luckerson. Victor. After The Office, Dunder Mifflin Will Live On in Every Office. Time. 16 May 2013. 16 March 2018.
  2. Web site: Dunder Mifflin Paper. https://web.archive.org/web/20070820094213/http://www.dundermifflinpaper.biz/. dead. August 20, 2007. June 4, 2008.
  3. Web site: Dunder Mifflin Infinity. https://web.archive.org/web/20070921033717/http://www.dundermifflininfinity.com/. dead. September 21, 2007. June 4, 2008.
  4. Web site: NBC's The Office: DVDs, T-shirts, books, mugs, and caps. April 2, 2008. NBC Universal. https://web.archive.org/web/20071213073919/http://www.nbcuniversalstore.com/index.php?v=nbunbcnowoff. December 13, 2007. dead.
  5. News: Falchek. David. Prime minister of Ireland attends Lackawanna event. Times-Shamrock Communications. Republican & Herald. March 17, 2008. April 3, 2008. He identified Scranton as the birthplace of senators Robert Casey Jr. and Joseph Biden and the branch office of Dunder Mifflin, a reference to the NBC sitcom based in the city.. November 16, 2018. https://web.archive.org/web/20181116201400/https://www.republicanherald.com/site/news.cfm?newsid=19398154&BRD=2626&PAG=461&dept_id=532624&rfi=6. dead.
  6. Web site: DUNDER MIFFLIN Trademark of Jay Kennette Media Group LLC Serial Number: 87076381. Trademark.trademarkia.com. July 18, 2022.
  7. Web site: The Office's Dunder Mifflin At Center Of NBCUniversal Trademark-Infringement Lawsuit . Deadline Hollywood. July 6, 2022 .
  8. Web site: NBC Sues 'Trademark Squatter' Over Rights to The Office's Dunder Mifflin . Primetimer.com. July 6, 2022 .
  9. Palmer . Kimberly . Career Lessons From NBC's The Office . . March 13, 2008 . April 3, 2008 . dead . https://web.archive.org/web/20080405054651/http://www.usnews.com/articles/business/careers/2008/03/13/career-lessons-from-nbcs-the-office.html . April 5, 2008 .
  10. News: Cooper. Elizabeth. 'The Office' in a Utica state of mind. GateHouse Media. Observer-Dispatch. October 3, 2007. May 14, 2008.
  11. News: Jones. Del. Taking 'Office' lessons from the world's greatest (inept) boss. USA Today. Gannett. September 26, 2007. May 8, 2008.
  12. Web site: Ryan. Maureen. 'The Office' merger goes as badly as possible, in a good way. The Watcher. Chicago Tribune. November 14, 2006. May 14, 2008. A crushed Jim took a job at the Stamford branch of Dunder Mifflin, and fans of "The Office", most of whom appear to have spent their summer composing YouTube tributes to the would-be couple, have had to wait patiently for the two to be reunited, even as work buddies ... Thanks to cost-cutting, Dunder Mifflin's Stamford and Scranton branches are merged in Thursday's episode, with comically disastrous results.. June 28, 2017. https://web.archive.org/web/20170628165943/http://featuresblogs.chicagotribune.com/entertainment_tv/2006/11/the_office_merg.html. dead.
  13. Web site: Valenzuela . Dave . Dunder Mifflin: Buffalo Branch! . . . November 9, 2007 . May 14, 2008 . So during the opening minutes of last night's episode of "The Office" on NBC we had confirmed that Dunder Mifflin has a BUFFALO branch. How cool is that? . dead . https://web.archive.org/web/20071119075206/http://buffalonews.typepad.com/popstand/2007/11/dunder-mifflin-.html . November 19, 2007 .
  14. Web site: About Us. April 4, 2008. Dunder Mifflin.
  15. News: Barnett. Megan. As Seen On TV: Dunder Mifflin / WB Mason. MSN. Minyanville. October 20, 2009. October 20, 2009. January 24, 2010. https://web.archive.org/web/20100124081422/http://www.minyanville.com/articles/dunder-mifflin-wbmason/index/a/23769/from/msn. dead.
  16. https://web.archive.org/web/20071027135058/http://www.ew.com/ew/article/0,,20154684,00.html The Office: See Spot Not Run
  17. "Local Ad", Season 4, Episode 9
  18. Web site: Canon. Ramsin. Marx & Michael Scott. Gapers Block. April 21, 2008. May 10, 2008. The power relationship is much more emotionally involving. Consider the episode ("Local Ad") where Michael tries to produce an advertisement for Dunder-Mifflin using all the talents of his branch, only to be coldly ignored, to such an extent that we do not even see his effort get rejected. The ad they produce is pretty good— stupid, obviously, because the guy never realizes what he's saying — but the concept is good. If "Corporate" had supported their efforts, they could, in fact, have created something effective and earned the goodwill of employees who had cooperated. But power is the only commodity that matters in the corporate hierarchy, more so even than profit. First, these little guys in Scranton start thinking for themselves, then what? So you do not get the wrong idea, though, the writers go a step further — Michael suppresses his employees' creativity, imposing his (naturally moronic) ideas on them. Bosses are bosses ... It is not coincidental that the man who imposes all this on Scott is former temp Ryan Howard, who gets his MBA and leapfrogs everybody to become his boss's boss, despite having never sold a single sheet of paper..
  19. News: Humphrey. Mark. Dunder-Mifflin provides my ideal 'Office' setting. https://web.archive.org/web/20080509125831/http://www.dailybruin.ucla.edu/archives/id/39171/. dead. May 9, 2008. ASUCLA Student Media. Daily Bruin. November 27, 2006. May 14, 2008. Sure, I loved Office Space, but that was different. In that movie, Initech didn't look like a fun place to work. Far from it. Who would want to work for Bill Lumbergh? It had been fun to mess with him, I guess, but his responses are so one-note and monotone that it'd get old after a few weeks. No, the difference is that I would love working at Dunder-Mifflin, simply because every single person in the office would provide me with hours of entertainment..