DuJour Media explained

DuJour
Editor Title:Editor in Chief
Category:Lifestyle
Frequency:Quarterly
Total Circulation:100,000[1]
Founder:Jason Binn
Firstdate:September 2012
Company:DuJour Media
Country:United States
Based:New York City
Language:English

DuJour is a print and digital luxury lifestyle publishing brand. Its chief publication is DuJour Magazine, a controlled circulation quarterly print magazine for which subscribers must fulfill highly specific wealth requirements, with one of the criteria being "a net worth of over $5 million".[2] [3] There is also a monthly digital version, and a weekly e-mail newsletter.[3] [4] The print publication is distributed to more than 100,000,[1] and is audited by BPA Worldwide.[5] The average age of its readership is 41.[6]

It is distributed in U.S. markets, such as Southern California, New York, Chicago, Palm Beach, Miami, Atlanta, Dallas, Houston, San Francisco and Las Vegas,[3] with seasonal editions in the Hamptons, Aspen, and Sun Valley. It sets aside half the editorial content for local and regional news and events.[4] [7] [8]

History

The DuJour Media brand was created by Niche Media founder Jason Binn in September 2012.[2] [9] The idea was to offer the "glamour of print" while tapping into the fast paced consumer effect of the digital world.[10]

Its total reach is near 4 million.[9] For the brands that advertise to DuJour's readership, the value of its annual offerings, combining its digital and social reach with the quarterly rhythm of its print magazine, is estimated to be worth just over $2 million.[2] [3] [11] [12]

Awards

Notes and References

  1. Web site: DuJour Media Kit 2018 . Issuu . Dujour . en.
  2. News: Wilson. Eric. Us Weekly, for a Lot Fewer of Us. Front Row. New York Times. 8 Aug 2012.
  3. News: DuJour Aims to Leverage Its Reach, From Social to Print. Steigrad. Alexandra. 10 April 2017. Penske Media Corporation. Women's Wear Daily.
  4. News: Chozick. Amy. New Magazine Aims for 'Luxury Customers'. Media Decoder Blog. New York Times. 27 February 2012.
  5. News: Digital editions being reported by nearly 44% of BPA b-to-b and consumer members. 10 August 2015. BPA Worldwide.
  6. News: Jason Binn's Lifework In Media, Stemming from His Jewish Roots, Drives his Philanthropy and Ideology. Sonreir. Joel. 27 July 2017. Times of Israel.
  7. News: Husni. Samir. Going Glocally: Jason Binn's DuJour magazine… The Intricate Ins and Outs of a Truly Upscale Magazine. The Mr. Magazine™ Interview.. Mr. Magazine. Mr. Magazine. 11 December 2012.
  8. News: Niche Media Founder Jason Binn Launches Du Jour Magazine. 27 February 2012. PR Newswire Association LLC. PRNewsWire.
  9. News: Bazilian. Emma. Niche Media Founder Jason Binn and Gilt Launch Magazine for the Uber-Wealthy. AdWeek. 27 Feb 2012.
  10. News: Kelly. Keith. On tap: Jason Binn's media venture Du Jour. New York Post. 29 Feb 2012.
  11. News: Grant. Drew. The Division of DuJour's Labor. The Observer. 21 Sep 2012.
  12. News: Jason Binn's 'Du Jour' Is Far From A Niche Media Redux. Min. Access Intelligence. 12 March 2012.
  13. Web site: 2013 /Web /Best Home/Welcome Page. The Webby Awards.
  14. News: Bazilian. Emma. Moses. Lucia. Check Out All of the Winners in the Print Category From This Year's Hot List Including the editor and publisher of the year. Adweek. 2 Dec 2013.
  15. Web site: Readers' Choice Award Top 10 Covers. Magazines. The Association of Magazine Media.

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